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ACX701 Communication Concepts

tag 0 Download 27 Pages / 6,630 Words tag 04-02-2021
  • Course Code: ACX701
  • University: Deakin University
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  • Country: Australia

Questions:

1. What is the reputation management strategies taken by key stakeholders, the company, the celebrity endorser and the public, in response to a corporate crisis event made visible through the contemporary social media context?
 
2. What real-world strategies are enacted by a corporation to respond to and maintain strategic distance in the aftermath of a reputational crisis amplified through social media?
 
3. How is the reputation management strategy pursued by an associated celebrity endorser different to the client’s approach during the crisis event?
 
4. What types of public responses and engagement practices to a corporate reputation crisis event are amplified within social media?
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Total 27 pages

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