country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Advantages And Disadvantages Of Using Social Networks In Business In Tourism

tag 0 Download7 Pages / 1,581 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Advantages And Disadvantages Of Using Social Networks In Business In Tourism.
 
 

Answer:

Introduction

The report will discuss in detail about the advantages as well as disadvantages of social media in tourism. Social media can be treated as a modern tools or technique for the marketing managers who are specifically looking for ways to get their message out to the audience. This medium has some benefits and drawbacks and tourism-based companies, and other companies as well are struggling to understand the right method to utilize it. It is imperative to completely understand the risks since the field is still very new and it is further very difficult to test all kind of qualifications that any expert can offer for the services (Luo and Zhong, 2015).

Objective  

The literature review will discuss in detail about the social media and its role in tourism industry. It will discuss various advantages and disadvantages of the social network while using it in tourism. The study will highlight all the advantages of the social network which help companies to discover more about getting in touch and communicating the message to the target audience (Zeng and Gerritsen, 2014). On the other side, there are some disadvantages as well, and it is important to conduct different kinds of studies that will help in gaining complete knowledge on how to use social media in the tourism industry.

 

Literature review

Advantages of social networks in tourism

Following are the advantages of social network in tourism based industry: -

  1. Understanding the customer: to reach the targeted audience with the help of some marketing efforts, it is important to know and understand the potential users and their needs and demand. It is different from the traditional form of marketing, and this is why, social media can be treated as a tool for communication where one listens and also take part in the conversation which takes place around the brand or products (Zeng and Gerritsen, 2014). Therefore, companies need to ask some important questions like do people wants to be interested in the product or the services or do they want to know where people live and some vacations that one can take and participate in social behavior. By paying attention to the conversation among the customers about the industry companies can deeply understand deeply about the needs, issues, and trends of the audience which can also impact the overall marketing based efforts. There are so many hard facts, and social media network can help in collecting that data (Munar and Jacobsen, 2014).
  2. Competitor's analysis: the tourism based industry is very high on competition, and it is also better to keep a close eye on the competitor's activities. This is why social media is the great method of doing this and since visiting the websites helps in conducting a particular researched which is entirely based on specific keywords. It is also important to keep an eye on the competition which can be taken as a good method to analyze what people are doing and also especially understand what one is not doing. This helps in generating high marketing based options for the companies (Bosun and Modrak, 2014).
  3. Communication with the audience: the social network is not just the place for selling stuff but also considered as a place to communicate and also engage with the customers. By asking specific quirks as well as responding to some feedback along with sharing the content which helps in creating some value for the company and also helps in engaging with them, companies can go closer to the number of loyal followers as well as some important customers. For instance, a tourism based company which is promoting a specific destination can need people who just visited the place. The interaction with such customers will help in creating an opportunity to further an affinity based on brand and association with the users (Oeldorf-Hirsch et al., 2014).
  4. Recognition of the brand based advocates: these are those kinds of people or consumers that not just like the services and packages offered by the company but become loyal customers by commenting on the services and new products on the routine basis. These days, this is done on the internet on various social network platforms. In the tourism industry, word of mouth promotion and also getting number of different reviews become an important option for the business since many people look for reviews especially when they are traveling to the new place. The brand advocates will assist in creating a base for impartial or unbiased reviews and further assist the marking efforts by the company (Sigala, 2014).
  5. The value of great customer service: a good and impactful customer service is at the core of every tourist based business. In addition to great services as well as products, customer services help in making an important difference which helps in retaining the current customers and at the same time gaining new customers. The platform of social media is a great method that assists in delivering the customer service in a prompt manner and also responding to queries on social media brand pages, however; it is also based on searching for interaction around the company in another kind of platforms and also responding to various doubts. Post vacation conversation is imperative for someone especially when they have the liked the experience or read a good review on a social network (Sigala and Chalkiti, 2014). This is why social network platforms become a good medium to sell the packages online since these little things can impact the overall decisions of other considering the destination which ultimately drives a rise in the overall visits.

Disadvantages of social network

Usage and application of social network are time taking process, and it also invites a lot of hard work from the companies. A senior level manager with proper experience and knowledge for the company as well as services many hands handles the presence in the social network. Also, the overall cost in time also refers to the media which is not free altogether. It is a continuous process to understand various new kinds of angle about the product and also post data related to activities of companies. The information can be seen on different platforms (Turban et al., 2015). Also, publishing obviously is based on advertising and is unacceptable on social network platforms. This is why managers must present the data in the form of interaction, or there are chances to lose the customers.

Working on social media to promote the company comes with a lot of risks and one has to keep constantly updated with disgruntled consumers can write anything which will negatively impact the reputation of the company. For instance, each post on Twitter is in public to see, and one has no control over people reaction to the services. Therefore, bad news can go viral in anytime and that too very easily and create a lot of harm for the business. A number of the tourism based company also work from website format to reach customers directly, and there is also a risk of viruses and malware or problems like lack of control over different content or hijacking of the brand. In the end, some unrealistic expectations come from the customers as some of the main risks of social network (Stewart and Shamdasani, 2014).

Conclusion

The concept social networking means combining the traditional kind of marketing with social media techniques which are a strong addition but not a complete replacement of traditional marketing methods. The concept of a social network is also is a move towards communication shown in some possibilities like blogs or social networks. It is not only helping in facilitate the overall exchange and information sharing in real time. Also, the feedback is immediate which is in a unpolished manner and helps companies in understanding the customers' expectation (Leung et al., 2013).

 

Reference

Luo, Q. and Zhong, D., 2015. Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46, pp.274-282.

Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, pp.27-36.

Munar, A.M. and Jacobsen, J.K.S., 2014. Motivations for sharing tourism experiences through social media. Tourism management, 43, pp.46-54.

Bosun, P. and Modrak, V., 2014. Using the Delphi method in forecasting tourism activity. International Letters of Social and Humanistic Sciences, (25), pp.66-72.

Oeldorf-Hirsch, A., Hecht, B., Morris, M.R., Teevan, J. and Gergle, D., 2014, February. To search or to ask: the routing of information needs between traditional search engines and social networks. In Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing (pp. 16-27). ACM.

Sigala, M., 2014. Customer involvement in sustainable supply chain management: A research framework and implications in tourism. Cornell Hospitality Quarterly, 55(1), pp.76-88.

Sigala, M. and Chalkiti, K., 2014. Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisation–importance analysis. Computers in Human Behavior, 30, pp.800-812.

Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Springer.

Stewart, D.W. and Shamdasani, P.N., 2014. Focus groups: Theory and practice (Vol. 20). Sage publications.

Leung, D., Law, R., Van Hoof, H. and Buhalis, D., 2013. Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), pp.3-22.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Advantages And Disadvantages Of Using Social Networks In Business In Tourism. Retrieved from https://myassignmenthelp.com/free-samples/advantages-and-disadvantages-of-using-social-networks-in-business-in-tourism.

"Advantages And Disadvantages Of Using Social Networks In Business In Tourism." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/advantages-and-disadvantages-of-using-social-networks-in-business-in-tourism.

My Assignment Help (2018) Advantages And Disadvantages Of Using Social Networks In Business In Tourism [Online]. Available from: https://myassignmenthelp.com/free-samples/advantages-and-disadvantages-of-using-social-networks-in-business-in-tourism
[Accessed 02 July 2020].

My Assignment Help. 'Advantages And Disadvantages Of Using Social Networks In Business In Tourism' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/advantages-and-disadvantages-of-using-social-networks-in-business-in-tourism> accessed 02 July 2020.

My Assignment Help. Advantages And Disadvantages Of Using Social Networks In Business In Tourism [Internet]. My Assignment Help. 2018 [cited 02 July 2020]. Available from: https://myassignmenthelp.com/free-samples/advantages-and-disadvantages-of-using-social-networks-in-business-in-tourism.


For years now, MyAssignmenthelp.com is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.

Latest Management Samples

BS7114 International Business Strategy With Simulation For Hospitality Industry

Download : 0 | Pages : 14
  • Course Code: BS7114
  • University: Kingston University London
  • Country: United Kingdom

Answer: Introduction Despite the fact that many business niches are made up of only a few of different enterprises, the hospitality industry fits nearly in most companies that deal with the satisfaction of customers and is centered on ensuring that leisure needs are met rather than the basic needs. With the vastness of the hospitality industry, it is critical to understand some defining factors. The hospitality industry is one of the major co...

Read More arrow

MIS171 Business Analysis For The Analysis Of The Store Data

Download : 0 | Page : 1

Answer: To: Grace Wong From: Stephen Hennigsson Subject: Analysis of the Store data.    Dear Grace, I have made a complete analysis of the dataset on the basis of your problems. Solution are given below: Average gross profit is 0.9334 $m which can vary within a range of 0.055. The distribution is skewed towards low profits that means most of the stores have low profits. 50  % stores have profits more than the range of 0.883 a...

Read More arrow

SBLC4005 Casestudy On Management For Statement Of Intention And Objectives

Download : 0 | Pages : 13
  • Course Code: SBLC4005
  • University: University Of Wales Trinity Saint David
  • Country: United Kingdom

Answer: The main objective of this report is to analyse Casual Togs which is a production firm, 20 years old and has specialization in garment production. The company produces garments for women which are moderately priced. The industry has its headquarters in a city in the Midwest. Out of all the products created by the company, it sells a majority of it to large and middle sized wholesalers while the remaining is sold to retailers around the...

Read More arrow

ENGL 1213 Gun Control For Murders And Mass Shooting And Gun Related Crimes

Download : 0 | Pages : 5

Answer: Introduction Handgun ownership: Threat or right? Some people have found handgun ownership a problem and a threat to human safety especially when put in the wrong hands. Proponents have simply argued that ownership is necessary especially when one is faced by spontaneous threat and must protect his or her life. Gun control, in general, is important as it regulates the level of violent acts, especially against unarmed people.  Whi...

Read More arrow

5MK510 Digital And Social Media For Employment Of The Analytical Tool

Download : 0 | Pages : 17
  • Course Code: 5MK510
  • University: University Of Derby
  • Country: United Kingdom

Answer: Introduction The assignment constitutes of a report providing an in a detailed analysis of the Digital Marketing Audit of the chosen organisation that is McDonald's a food retail chain operating in the UK and worldwide. The report includes the internal and external audit of the organisation through the employment of the analytical tool including SWOT analysis, evaluation of the competitors, and identification of the key customer&rsquo...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,354,168

Orders

4.9/5

Overall Rating

5,080

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens

MBA in HRM

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Work clearly captured the differences and benefits of various forecasting methods. I made the right decision for help!

flag

User Id: 383727 - 02 Jul 2020

Australia

student rating student rating student rating student rating student rating

at first i got the assignment in different company's name which was supposed to be Bearena pty ltd...i told them about this one and today i have received the same assignment, they have just change the company's name..rest is same...not a even single ...

flag

User Id: 410147 - 02 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work, I appreciate such an excellent work. Great APA format and references. I will recommend you to my friends.

flag

User Id: 400631 - 02 Jul 2020

Australia

student rating student rating student rating student rating student rating

Was on time .save by the bell.thank you so much.all exams was done. You guys are the best

flag

User Id: 260883 - 02 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?