Write about the Advertising for Visa Infinite Market Size and Growth.
Canada is one of developed countries that focus on Visa Premium Loyalty Program (VPLP). In that connection, the concept of Visa infinite market size and growth in Canada has been used in to attract loyalty consumers. This is integrated with various market segments through scrutinization of customers’ data in Canada. Thus, this paper focus on critically analyzing these aspects in relation to Canadian market.
Visa Infinite Market Size and Growth
Canada has been using credit cards to conducts business transactions in many business fields. That board involved in issuing credit cards in Canada is constantly performing product innovation so as to come up with reward programs that focus on attracting loyalty consumers. The market size and growth of Visa infinite in Canada has been propelled by constant use of Visa and MasterCard that make a lot of money in every swipe transaction made by loyalty consumers (McGregor, 2012). The program undergo growth so as to keep consumers spending on their Visa. Typically, Visa’s top loyalty program is referred as Visa Infinite in Canada.
The market size of Visa Infinite is also associated with Visa Infinite Privilege. Due to large number of working population in Canada, Visa Infinite market size and growth has been increasing at a significant rate of 10% per year (Dann & Dann, 2007). This is because, the Visa Infinite cards need a personal annual income of about $60,000 to $100,000 per household. This is reasonable amount to majority of households in Canada.
There are other factors that influence market size and growth of Visa Infinite in Canada. These factors are highly interconnected with benefits of Visa Infinite. Basically, they are targeted towards high income earners, established professionals and affluent people. In that connection, market size and growth is tailored towards these groups.
Visa Infinite Market Segments in Canada
The market segment covered by Visa Infinite in Canada revolves across three areas. That is, concierge, travel and hotel, food and wine. If we consider the market segment on travel and hotel, high income earners can books hotel and travel services that are associated with benefits such as automatic room upgrade, free in-room internet, VIP guest status and best available guarantee. In terms of market, the above segment areas apply Visa Infinite in Canada. These fields make the market for Visa Infinite sustainable. Thus, travel and hotel, food and drink, sports and entertainment, concierge along with other benefits make the number of people demanding for Visa Infinite services to increase (Kotler, 2011). Visa Infinite is used by consumers to book travel services through www.visainfinite.ca. More than 900 properties in Canada and worldwide are accessed through Visa Infinite Cards.
Visa Infinite Customer Data in Canada
Customer data on Visa Infinite in Canada is also very essential. Priority customers receive Visa Infinite Debit Card that tend to recognize the customers based on their status. This data determine the type of service a particular customer required (Fletcher, 2012). Visa Infinite is much acceptable than other premium card. For that reason, customer’s data is usually up to date. It recognize customers based on details verified in the customer’s profile.
Dann, S., & Dann, S. (2007). Competitive marketing strategy. Pearson Education Australia.
Fletcher, F. (2012). Business Problem Solving. Routledge.
Kotler, P. (2011). Framework for Marketing Management. Pearson.
McGregor, D. (2012). The Human Side of Enterprise. New Yolk, 21.