1. What are the competitive forces behind the industry’s structure? How does competition affect the margins of the industry and the company? How does the company’s profitability compare relatively to its peers (you should select between 3 and 5 industry peers)? What is the firm’s business strategy? Please highlight potential investment risks the company could face in the future
2. Analyse how the market is pricing the firm using different relative (or market) valuation techniques. Please use the same group of industry peers identified in the previous section
3. Estimate carefully the cost of debt, cost of equity and cost of capital for this company
4. Estimate the free cash flows of the company
5. Estimate the target price of the company, issue a buy/hold/sell recommendation to your client, and draw your conclusion.