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AHT038 : Design Management

tag 0 Download 18 Pages / 4,471 Words tag 10-11-2020
  • Course Code: AHT038
  • University: Coventry University
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  • Country: United Kingdom


1. Consider the question on the briefing process in the Review questions. Produce a proforma brief for BT’S various designs that would attempt to meet all criteria.
2. The BT case is complex and presented in such a way as to show the question and answers involved in the audit. Consider three questions and their results and provide research correlations between them, which do not appear fully in the Conclusion.
3. Devise a short questionnaire designed to elicit the relative values of formal and informal communication within BT’s strategic design management. This may then be used with research within other companies.
4. Devise a relationship model (see ‘Relationship 4’) that would operate via the web, based internationally. Given language and cultural differences in Europe, how much would BT have to change its communication processes as described?
5. Describe how BT may ‘choreograph’ points of contact. How should BT prepare for this and use the resultant information?
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Total 18 pages

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