Describe about the Airline Industry for Operation of Cargo.
The Airline is losing its competitiveness. The trade around the world is growing. The4 competitors are gaining market share with respect to the faster ships, lower price and the innovative solutions. The value chain of the air cargo must offer better quality service and the operations efficiency that are safe and secure. With the question of improving competitiveness is more closely linked with the team efforts.
The issues that should be taken care:
Security: The cargo screening should be there. There should be the change in the air cargo, which affects the business.
Quality: Cargo is the competitive business and it is being analyzed that around 95% of the cargo goes by sea and the rest 10% by air. In case, there is a delay customers should be known beforehand about it.
Rates: The rates should not be unnecessarily discounted. wasting money should promotions for the wrong customers is irrelevant.
Resources: The resources should not be misallocated to the unprofitable segments of the production.
The company should look at the internal conditions and use the common tool of the value chain. The value chain identifies the employee skills, infrastructure, technology, operations that are being used by the company. To communicate with the external environment the Company should understand its SWOT Analysis, PESTEL framework and the Porters five forces model.
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