VitalZing is known to be associated with equity for two reasons. The first reason is that VitalZing implements in fairness and honesty in manufacturing all its products. The second reason is that VitalZing manufactures the entire products ranging from health drinks to milk products in their portfolio with the same novelty, usefulness, practicality and efficacy. Therefore, equity is synonymous with VitalZing.
2 There are three things, which VitalZing has done in terms of product development decision. The first thing, which VitalZing has done for product development decision, is to develop products, which must not contain any preservatives, or sugar related ingredients. This was done by VitalZing to keep their products compatible with the brand philosophy of health and zing. The second thing, which VitalZing has done for product development decision, is to introduce the concept of dosing mix. Dosing mix helps in segregating the fresh content and the natural preservatives in a product. This has further helped VitalZing to formulate its fresh mix span of products. The third thing, which VitalZing has done for product development decision, is to launch the water purifiers or enhancers. These water enhancers helped the buyers to get water related products, which contained pure ingredients, delicious savor of fruits and negative coloring.
3 Product mix is considered an amalgamation of all the lines of products within the portfolio of the organization whereas the merging of all the lines of product is said to be a product mix. Product line is considered a sort of product within the organization. An organization can have varied types of product lines within its selling arena. The number of products lines in an organization depends upon the size of the organization itself.
VitalZing is extremely well known for its brand of equity. The owners of VitalZing ensure that all the product lines carrying the tag name of VitalZing must follow the same notions of equity prevalent in the organization. This means that all the products are manufactured with the same dedication, creativity, innovation and efficiency. The uniformity of equity in all the product lines makes also the product mix equitable. The equity in the product mix of VitalZing attests that all the products are produced and molded from the pristine water of the famous Kauri Springs.
4 Currently, sales related pricing objective would be extremely beneficial for VitalZing. VitalZing is an established brand in New Zealand in terms of market position and profitability. It has successfully reached to that position in its homeland in just a period of two years, which is remarkable. However, in order to become a global brand, VitalZing has to spread to other countries. For this, adopting Sales related pricing objective would be appropriate for VitalZing.
The factors, which will influence the sales related pricing objective of VitalZing, are the prevalent competition among the health drink and other water purifier suppliers in the other countries, where VitalZing wants to expand the sales. The demographic variations in the populations of the target countries are also a deciding factor in the sales related pricing objective. Finally, the total cost of manufacturing and transporting the product must be also being taken into consideration while implementing the sales related pricing objective.
5 According to the marketers, Push and Pull strategy is a vital promotion concept. Push and Pull strategy helps an organization to initiate and develop buyer demand on a continuous basis by offering attractive eye-catching products and services; and pull the buyers to those available new products by adopting certain promotional strategic tactics.
Push and Pull strategies are not mutually exclusive because apparently the pull method is considered more averse to risk than the other is. The possible displaying of certain attractive measures and then waiting on for the response of the customers to the changes, which the company has incurred, is not a relative approach. Contrastingly, pull strategy is not good for a business environment. In pull strategy, the top authority is seen as too thrusting and audacious. It establishes undue authority, coming from the top level and leads to overall hostility, friction and resentment.
6: The Encouraging Culture permits and encourages the employees to interact and communicate mutually, positively and productively within the organization.
Advantages-The employees in such an organization feel free to discuss, debate, exchange, suggest informations and ideas regarding organizational matters.
Disadvantages- Due to leniency in the implementation of rules and policies, the employees may get wayward and too casual.
An example of the practice of Encouraging Culture in an organization is Nestle.
- The Yielding Culture leads to domination over their employees work-life decisions to some extent or the other.
Disadvantages- Employees are discouraged to express themselves freely during any decisions or meetings.
Advantages- The employees are kept under strict supervision, so leniency or underperformance of the employees is strictly checked.
An example of the practice of Yielding Culture in an organization is Avtotor.
- The Forceful Culture, generally, holds the characteristic of being extremely competitive and contentious.
Disadvantages- The employees are severely encouraged and motivated to compete fiercely against each other, in order to raise the performance level.
Advantages- Forceful organizational culture enables the organization to keep the most proficient employees and weed out the inefficient ones.
An example of the practice of organizational culture in an organization is Uber.
7 The Easy organizational structure is most suitable for minor businesses having only two levels- The owners and the employees.
Disadvantages- There is a lot of burden in this level since only two persons are wholly responsible for all the organizational activities.
Advantages- In this level of organizational structure, the transmission of information is quite flexible, non-complicated and rapid.
This type of organizational structure would be most applicable because of its rapidness, effortless and economical way of working.
- The Operative Structure occurs when more workers are hired to do a job. There are moderate levels of employees in this organizational structure.
Disadvantages- The time required for the decision making process is long.
Advantages- This type of organizational structure promotes and demands specialization.
This type of organizational structure would be most applicable because it favors specialization and participative decision-making.
- The Multiple Levels of organizational structure occurs when there are many levels of employees in the organization such as the receptionists, clerks, supervisors, managers and the owners.
Disadvantages- Employee conflicts and costs can arise in this type of organizational structure
Advantages-This type of organizational structure helps in dividing and delegating the work among the different employees as per their experience and proficiency.
This type of organizational structure would be most applicable because it ensures proper allocation of resources and generation of huge profitability.