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ALR310 Marketing Communication For Website Media Promotions

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Questions:

1. What did you do well as a group? List and briefly describe three strengths
 
2. What aspects of your group-work could be improved upon? List and briefly describe three
 
 

Answer:

Budget for Mascara (Cosmetic) campaign for 12 weeks (3 months: Nov, Dec, and Feb)

Tactic

Timing

Other Costs

Production Costs

Media Costs

Total

Advertising

1) Magazine

2) Radio

Nov-Feb

Nov, Dec, Feb

 

 

 

$20,000

$1000

 

 

$20,000

$2,000

 

 

$40,000

$3,000

Web Advertising

1. YouTube

Nov- Feb

 

 

 

$1000

$10/day

 

 

$900

 

 

$1900

Direct Mail

1. Post Card

2. Brochure

Dec- September

 

 

$1,000

$10,000

 

 

$5,000

$35,000

 

 

$5,000

$2,000

 

 

$11,000

$47,000

Sales Promotion

1. Competition

2. Posters

 

 

 

 

$5,000

$10,000

 

 

 

 

$35,000

 

 

 

 

$5,000

$45,000

Contingency @7%

 

 

 

 

 

 

$10,000

Total

 

 

 

 

$1,62,900

Table: Promotional Budget 

 

(Source: Created by the Author)

The above budget template reflects that in order to promote the Mascara, the promotional costs would reach up to $1, 62,900 for three months. It has been observed that promotion cost through YouTube videos is comparatively lower than the other mediums. The maximum capital was invested in preparing and distributing brochures for the promotions. Hence, it can be observed that the company needs to pay attention towards website media promotions, which can help in saving the costs and gather more audience for establishing the brand value over the internet.

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[Accessed 07 August 2020].

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