Manager’s Name: Murray Taggart
Organization: Alliance Group
As mentioned in the book called ‘Management and Pacific Focus 6th Edition’ that identification of the problem is the initial stage to resolve any problem or decision making process of the organization. Mr. Murray Taggart, the manager of Alliance group has realized that there is a communication gap between the organization and its consumers and shareholders by organizational performance. While the organization has failed to meet the expectation level of the consumers which puts a negative impact on the purchasing behaviour of the consumers, the manager and other leaders of the Alliance group have realized the issue that can destroy the organizational structure (alliance.co.nz, 2017).
As per the given text book, a well-constructed decision making process mainly consists of four stages, such as: Identification of the problem, Generate alternative solutions, Evaluate and Choose an alternative Solution and Implementation and monitor the chosen solution. These stages plays crucial role to influence an organizational management to take effective and efficient service. By following such steps the Mr. Taggart, manager of Alliance group has resolved the organizational issue which they have faced due to weak communication with the consumers who are the key stakeholders of the company (Kelley, Cranor, & Sadeh, 2013).
Identification of the Problem:
As the organization has failed to meet the expectation level of the potential consumers, it greatly affects the sales margin as well as the profit margin of the organization. It leads the organizational management to identify the real reason behind the issue. They evaluate all the aspects of the organizational structure to identify the real reason and finally they realize that there is a communication gap between the organizational management and the potential consumers (Trianni, Cagno, & Farné, 2016).
Generate Alternative Solutions:
The organizational leaders of Alliance Group has conducted a team meeting to discuss about this issue and take efficient decision to beat the issue, so the organization can maintain a long-term relation with the consumers. During this meeting, all the members have shared their opinion and provide suggestions that can be beneficial for the organization. Various members have provided several suggestions during this session. All the members were greatly involved in the process which helps the management to reach to the conclusion easily. Some effective solutions suggested by the members are: conduct market research, implement modern techniques to communicate with the consumers and so on (Van Solinge & Henkens, 2014).
Evaluate and Choose an Alternative:
The next step was to evaluate all the alternative options and choose one effective way to communicate with the consumers. Members that are involved in the decision making process have critically evaluated all the aspects of the possible methods to choose the best method for the organization. Therefore, members have decided to use social media and other forms of new media to interact with the consumers. They made sure that this strategy will not put any kind of negative impact on the organizational functions, values and ethics and members that are involved in the organizational function are not entering in any kind of unethical practices due to this reason (Hunink, et al., 2014).
Implement and Monitor the Chosen Solution:
Organizational management of Alliance Group has implemented all the modern techniques and strategies that will strengthen the communication structure of the organization. They have appointed a team of expert who possess quality experience in the field of communication and various forms of new media. This team has helped the organization to conduct online survey among the consumers to indentify if they are satisfied with the service of the organization or not. Moreover, the experts have helped the organization to promote their brand name among the target market and connect with the target market. It is not enough to implement any strategy in the organizational structure; the organizational leaders need to often scrutinize the impact of the strategy on the organizational function. Hence, manager and other team members of the Alliance group used to regularly monitor the organizational function and sales rate to make sure that new strategy is working in an appropriate manner. In order to ensure that new organizational structure is suitable for the organizational growth, the organizational management of Alliance group has concentrated on evaluating the profit margin of the organization. At the same time, they were monitoring whether new structure is affecting others in a negative manner or not (Barlett, 2016).
By such practices the managers and rest of the team of Alliance group has successfully overcome the communication gap between the organization and its loyal and potential consumers.
Three basic problems that have been often faced by the organizational decisions makers, mainly the managers are: Crisis problems, non-crisis problems and opportunities problems. These problems are often faced by the managers which lead them to take efficient decisions. These problems are related with different issues of the organization.
Crisis Problem: Crisis problem signifies the difficult and serious issues that faced by the organizations and which may lead the organization to face various difficulties in the coming future and which may destroy the reputation of the organization. Such as: currency issues, legal issues controversies and so on (Kemper, Green, Calonge, Comeau, Goldenberg, & Bocchini Jr, 2013).
Non-crisis Problem: Non-crisis problem refers to serious issues of an organization which may not have the immediacy like crisis problem. In this case the organization may face various issues due to such problem but that must not have any immediate serious impact on the growth of the organization. Such as: absence of rewards system in the organizational structure (Glimcher & Fehr, 2013).
Opportunity: Opportunity problem provides many opportunities to the business organizations to gain desired target. However, these desired objectives can be earned if the organization will take effective decisions and actions. It depends on the innovative nature of the manager or organizational decision maker that what path will be chosen to earn the target (Ferrell & Fraedrich, 2015).
In this scenario, Mr. Taggart the manager of Alliance group has faced the crisis problem. Due to lack of communication, the organization was about to face a massive crisis. It was affecting the buying behaviour of the consumers in a negative manner; the sales rate of the organization was falling drastically. Eventually, the profit margin of the organization was decreasing day by day. It leads the manager to assemble their team members and take efficient decision for their organization. Communication is considered as one of the major pillar of the business organization. It helps the organizational management to maintain effective relation with the stakeholders and maintain healthy relation with them. Lack of transparency or interaction may lead any business organization to face a deadly consequence in coming future. Thus, Alliance group management has chosen to resolve the issue by strengthening their communication structure and efficiently communicating with the clients (Anderson, Sweeney, Williams, Camm, & Cochran, 2015).
According to the book called ‘Management and Pacific Focus 6th Edition’, there are two types of decisions, such as: Programmed decision and Non-programmed decision. These two types of decisions are different from each other.
Programmed decision: Programmed decision occurs in well-constructed, routine and repetitive organizational structure. Such as: when anyone uses its ATM card to check balance, the computer assembles all the data regarding his account and show the exact account balance. Programmed decision is more complex than the non-programmed decision (Hartman, DesJardins, & MacDonald, 2014).
Non-programmed decision: Non-programmed decisions take place to overruled predetermined rule or system which may not work properly. In this situation decision makers are not sure about the impact of the new strategy and they often rely on the future results of the organization to evaluate the consequences of the organizational decision (Kaner, 2014).
In this scenario, the decision taken by the organizational management of Alliance Group was non-programmed decision, as the organizational structure was re-constructed by the organizational management. The organization has faced various challenges due to lack of strategic communication with the consumers which leads the management to rethink about the organizational strategy and strengthen the communication structure of the organization. As per the previous discussion it can be observed that in the case of non-programmed decisions, new decisions and strategies help the decision makers to establish a new organizational structure which will strengthen organizational operations and help the organization to meet the expectation level of the consumers. Thus, in this scenario the organizational management of Alliance group has established a new organizational structure to overcome the communication gap between the management and target market of the organization which signifies non-programmed decisions of the organization. Alliance group has re-structured the organization to match the expectation level of the organization (Giebels, van Buuren, & Edelenbos, 2015).
The organizational management of Alliance Group has tried to influence the thinking of their team by conducting various meetings with the team members to discuss about the issue and organizational objective. The organizational management has tried to motivate employees to look towards the same direction by discussing all the aspects of the organization. However, there are some disagreements within the organization and all the members of the organizational operation are not agree with the manager about the re-construction of the organization. Although, the majority supports the decision, there are few members who are not influenced by the decision. However, in this scenario, it can be recommended that in order to manage the organizational groupthink, the manager of Alliance group can implement some effective strategies, such as:
The organizational management must provide a vivid concept to the members of the organizational operation that what consequence the organization may face if the problem will not be dealt in an appropriate manner. The organizational management must present a clear picture to their employees about the negative impact of the issue and what are the future consequences that can be faced by the organization. It will encourage members to support the initiative of the organizational management of Alliance group (Dusseux, et al., 2015).
The organizational management must maintain transparency with the members of the organization. They must maintain effective communication with the internal stakeholders of the organization. It will be beneficial for them to manage the groupthink of the organization. This will help them to earn the faith and respect of the employees. Eventually, employees will be able to trust the decision of the organizational management and leaders.
The organizational leaders of Alliance group needs to discuss about all the aspects of the decision, they must discuss about the advantages the organization may get if the plan works in an appropriate manner. At the same time, they must enlighten the negative consequences as well if the plan fails. It will be helpful for them to earn the trust of other team members and get their support. It will increase the commitment level of the employees towards the organization and they will be able to believe the decision of the organizational leaders (Major, 2013).
The organizational management must show the broader picture to their employees. They must show the members what benefit employees and other members can get by such organizational strategy. Moreover, the organizational management must ensure the safety and security of the members to gain their support. The leaders must ensure their subordinates that organizational management will always be there for their employees and they will support them in every context. It will put a positive impact on the employees and it will surely influence the groupthink of the organization. The organizational management must explain their employees that they are always think of the betterment of their employees and their benefits come first for them. It will encourage their employees to support their leaders in every situation.
The organizational management must take non-biased decision for their employees. They must take such decision which will be beneficial for every member of the organization, not for a particular sector. Otherwise, employees will not be willing to support their team leaders on their decision. They must give a vivid idea to their employees as well as other members of the organization that they are willingly looking for better opportunities for all the members of the organization. Thus, it will be helpful for the organizational management of Alliance group to manage the group think (Keršulien? & Turskis, 2014).
alliance.co.nz. (2017). alliance.co.nz. Retrieved 17 July 2017, from http://www.alliance.co.nz
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