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AM5107 Management

tag 0 Download 9 Pages / 2,099 Words tag 21-07-2021


Case Study 1 – Motivation And Change Management 

Imagine that you have recently been appointed as Chief Executive Officer (CEO) of Air New Zealand, which is New Zealand’s `national` airline. It currently operates a fleet of 105 aircraft and carries over 15 million passengers plus cargo to 22 New Zealand airports and 29 international airports, and employs over 10,500 staff ( The Crown (New Zealand Government) is still the largest single shareholder in the business, with just over 50% of the shares (

Assume that the company is facing difficult trading conditions for its domestic routes and there is speculation in the media that it will be cutting an as-yet-unspecified number of services and staff. Strong passenger growth in its international, business, particularly to South-east Asia means additional staff (10-15% more than currently) and some new aircraft required. The exact timing of any of these changes has yet to be announced.

Your task as CEO is to manage the motivation of staff through this period of change to ensure that the airline runs well and continues to satisfy the requirements of both shareholders and customers.


One of the best ways to prepare an organisation for change, especially if you are the manager initiating the change is to put yourself in the position of the person the change is happening to so you can appreciate how they are likely to react.

  • As the Air New Zealand CEO what, for you, would be the three (3)most important reasons why you want to initiate change in the way the business is run, and why? Justify your reasons with reference to appropriate theory.
  • You know that many of the staff at the airline are highly likely to resist any changes being made. What do youthink are the three (3) reasons why they are most likely to resist any changes you want to make in the way the airline is run?
  • Using any TWO (2)motivation theories that you are familiar with from your studies, demonstrate how you could motivate your staff in this case study to continue providing excellent customer service while these changes to the business are being worked through. Show how you would use each of your TWO (2) chosen theories to provide positive motivation for the staff. You may invent any details necessary to support your explanation.
  • Assuming that not all of your staff react positively to your attempts at motivating them using your chosen techniques, show four different ways you could deal with this problem. 

Case Study 2 Leadership And Decision-Making  

You are a business consultant who is preparing to give a seminar to first-line managers (supervisors) from The Warehouse Group (aka `The Warehouse`, or just `Warehouse`), New Zealand’s leading department store retailer. These junior managers are being prepared for advancement within the company, with a view to them becoming Store Managers, and possibly moving further up the corporate hierarchy. As part of their training they need to develop a deeper understanding of leadership and how it can be practiced within their own stores. It has been made clear to them by the company’s senior retail and training managers before your seminar that the quality of in-store leadership is a major positive point of difference between them and their competitors in the industry.


Leadership and leadership decision making 

Using the normative leadership model, show how each of the different methods could be used by a Warehouse manager and explain what you believe the likely results would be. 

Transactional and Transformational leadership 

  1. What would you tell these managers if you had to comment, with reference to appropriate theory, on Three (3)disadvantages of using a transactional leadership style at The Warehouse?
  2. What would you tell these managers if you had to comment, with reference to appropriate theory, on Three (3)advantages of using a transformational leadership style at The Warehouse?
  3. What advice would you give these managers to help their subordinates at The Warehouse develop a transformational leadership style of their own? Your answer, with reference to appropriate theory, should cover Four (4)different points.
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