Amazon is an American e-commerce retail company that has its headquarters in Seattle, Washington. The company was set up in 1994 and launched its mobile application to allow the users to browse and purchase the items from their mobile phones and from any location.
The E-commerce model that Amazon follows is Business to Consumer (B2C) and Business to Business (B2B) model. It has recently provided the customers with the opportunity to sell of exchange their products through the app by include Consumer to Consumer (C2C) model. However, the larger shares of its activities are based on B2C model. According to the B2C e-commerce model, the business activities are designed to provide the customers with the desired features and functionalities on the e-commerce platform (Amazon, 2018).
The mobile app architecture of Amazon can be explained in the set of three layers.
The mobile application of Amazon provides simple UI and layout to the users to allow them to access the components easily. The elements are self-explanatory and there is an option to browse through the departments/categories and search functionality present right at the top.
There is data validation techniques applied on the input fields and the users can also access the Orders, Settings buttons easily. Customization can be done from the Settings option by changing the country, default purchase settings, etc. (Kim, 2013).
The login option that is included in the application includes the security features, such as use of One Time Passwords (OTPs) for login. There is security features included in the payment processes as well by implementation of secure payment gateways. Single Sign On is also integrated in the application for authorization and authentication purpose.
There are in-house Amazon Web Services (AWS) that are used for caching and exception handling. Amazon ElastiCache is a web service that is designed by Amazon and is implemented in the mobile application.
Identity and Access Management (IAM) is integrated in the Amazon mobile application to control the user and data access. Multi-factor authentication is incorporated for access and identity management.
There are also Big Data and data analytics tools integrated at the back end of the application to keep a track of the data activities (Aws, 2018).
The User Interface (UI) that is incorporated on the Amazon mobile app is visually appealing and rich to provide enhanced user experience.
Amazon Pay, Amazon Prime, and Sell on Amazon are some of the systems and services that the mobile application is integrated with and provides access to all of these applications. There are also Amazon Web Services (AWS) that are used on the application for data management, data access, customer management, and security services.
Amazon mobile application started with the retailing of the books as the only item available on the app. The business processes were revised with the expansion of the business and there are now further categories that are included, such as Groceries, Electronics, Home Appliances, Apparels, Furniture, and many more. The features in the mobile app were re-designed in accordance with the expansion of the business operations.
Security of the mobile data and application is witnessing numerous changes with each passing day. The mobile application of Amazon is continuously upgraded with the latest security features and functionalities. As a result, the associated business processes are also upgraded and re-defined to incorporate the latest mechanisms.
Amazon is an organization that continuously works for its customers and releases innovative solutions and services in the market. The company came up with faster delivery options, such as Amazon Prime, use of Amazon wallet for payments called Amazon Pay, and the opportunity to the users to sell on Amazon. These features were integrated in the mobile app with the further development of the application.
The release of Amazon mobile application has provided numerous benefits to the users as well as the company.
Some of the benefits that the mobile application has provided to the users are as listed below.
The application has also provided benefits to the company.
The Amazon application has been able to provide the users with a rich user experience and there are not many problems reported with respect to the application.
However, there have been a few issues reported in association with the Amazon app. It was reported in the year 2015 that the iPhone users complained about the frozen app. The Amazon app frequently turned unresponsive and there were updates that were soon released by the company to fix the issue (Kartini, 2015).
Distributed Denial of Service (DDoS) attack was reported on some of the primary internet services, such as Twitter, Amazon, and Spotify in 2016. The adverse implication of the attack on Amazon Web Services (AWS) has an impact on the mobile application as well. It is because the application makes use of numerous AWS (Phys, 2016).
There was another massive security breach that was reported in 2017 on Amazon. The accounts of numerous third-party vendors were compromised and their credentials were stolen to modify the bank-deposit details. The integrity of the information was impacted as a result and the mobile application was also used as one of the attacking mediums (Abel, 2017).
The downtime of the application has been low as the company has succeeded in resolving any of the issues quickly without causing and impact on the performance or availability of the application.
Mobile technology and applications are witnessing a lot of research and development work. These developments shall be integrated and launched in the Amazon mobile app as well. Some of these latest technologies and components have been listed below.
The features and points that have been listed above shall be researched and integrated in the mobile application of Amazon in the future to make sure that the application has the latest features in terms of the services and functionalities that are offered to the users.
Abel, R. (2017). Amazon breach shows need for stronger third-party cybersecurity. [online] SC Media US. Available at: https://www.scmagazine.com/hackers-compromise-third-party-vendor-amazon-accounts/article/649665/ [Accessed 15 May 2018].
Amazon (2018). Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. [online] Amazon.com. Available at: https://www.amazon.com/ [Accessed 15 May 2018].
Aws (2018). Mobile Partner Solutions. [online] Amazon Web Services, Inc. Available at: https://aws.amazon.com/mobile/partner-solutions/ [Accessed 15 May 2018].
Kartini, E. (2015). 5 Ways To Fix Unresponsive Amazon App On IPhone - Technobezz. [online] Technobezz. Available at: https://www.technobezz.com/5-ways-to-fix-unresponsive-amazon-app-on-iphone/ [Accessed 15 May 2018].
Kim, H. (2013). Architecture for Adaptive Mobile Applications. [online] Available at: https://dx.doi.org/10.14257/ijbsbt.2013.5.5.21 [Accessed 15 May 2018].
Marutitech (2018). 7 Trends that Define the Future of Mobile Application Development. [online] Maruti Techlabs. Available at: https://www.marutitech.com/7-trends-of-mobile-application-development/ [Accessed 15 May 2018].
Phys (2016). Ongoing cyber attack hits Twitter, Amazon, other top websites (Update). [online] Phys.org. Available at: https://phys.org/news/2016-10-twitter-spotify-websites-ddos.html [Accessed 15 May 2018].
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