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AMN423 Strategies For Creative Advertising

tag 0 Download 8 Pages / 1,916 Words tag 01-02-2021

Question:

Based on your research of the product, the competition, the consumer using existing sources, what is the advertising problem that this campaign will solve • Clear actionable statement of the problem driving the need for the creative solution.Advertising Objectives • Based on your advertising problem, what are you trying to achieve • List no more than three objectives that this campaign hopes to achieve.• These objectives should be SMART – specific,measurable, achievable, relevant and targeted.Creative Strategy Statement
 
• Based on your objectives and the consumer insight articulated in Assessment 1, you develop a creative strategy.• This should be a clear, well-justified statement of what to say.• It should help solve the advertising problem. Big Idea• This is your creative solution.• You need to describe your big idea, but also  justify it based on your insight and strategy.Communication • This includes your rationale. Your reason why your strategy and big idea are the best solution.• This mark also includes your referencing and any spelling or grammatical errors.
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