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Analysis Of Business Environment Of Nude Natural

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Question:

Discuss about the Analysis of Business Environment of Nude Natural.
 
 

Answer:

Background of  the company

One of the topmost brand in Australia of mineral makeup is "Nude by Nature". It has transformed the look of numerous ladies by offering attractive, 100% Derived Naturally make up i.e. with no use of unneeded elements (Nude By Nature, 2017). Nude by Nature, an Australian corporation was incorporated in the year 2008 with the launch of its product named Mineral Cover (an award winning product). Eliminating the elements such as Bismuth, Parabens and Talcum, which are utilized under numerous other big brand names, its outstanding cosmetic product which has earned the hearts of lots of ladies all over the country Australia and has soon obtained the number one position in its product named foundation (Nude By Nature, 2017). The ladies require a  proper solution for their cosmetic more than merely a flawless complexion. Hence, Nude by Nature includes a complete variety of skincare  as well as colour cosmetics. now each person on his/her skin can be benefitted from its one of the most best and attractive brands.

By implementing a lifecycle advertising strategy, Nude by Nature has maintained its records and a stage for consumer management and also has made its own stockpile of advertising knowledge (Nude By Nature, 2017). Gavin Merriman, head of digital mentioned in the Online Retailer Expo in Sydney that two years back a private equity buyout of the company generated a speedy as well as worldwide development plan and also re-established importance on its consumer service concept (Nude By Nature, 2017). Nude by Nature, since 8 years is using ingredients that are 100% natural in its wide variety of makeup goods.

The team group of the Nude by Nature main focus is on 12 experiences that are well known, creating campaign all over the channels. It involves  buying, newsletter sign on, hoardings,  service and assistance, know about and understand product, evaluation of the product, cross sell, restocking and consumer contentment (Nude By Nature, 2017). “The main purpose of Nude by Nature is such that the consumers may purchase its product without any hassle all over the channels,” As per Merriman “It cannot be implemented by every person appropriately, however it owns a comparatively less number of goods, that goes along with another, how long it will stay and is relatively easy to outline the lifecycle strategy it needs to follow (Nude By Nature, 2017). “If even a 50% of such task is done, then it shall help to get consumer support and approval.

 

7C's of Nude Company

  • Company

One of the major strength of Nude by Nature is it regularly researches and keep innovating in its makeup products ,due to which it holds the top position amongst other cosmetics business, regardless of tough fight in such industry. It also publicize and advertise particular goods for specified selected consumers. As it function over and beyond 130 nations, it is familiar with what consumers from distinct society require, and it ensures that it perpetually distributes standard goods. Moreover, it is more particular about its website, that is well structured, furnishes all the vital information related to the goods and corporation itself, and most essentially, it connects all the nations in which Nude by Nature is there in. Additionally , Nude by Nature’s strength is  its concern about environment, as it has discontinued testing on  animals in the year 1989, and initiated manufacturing organic and natural  makeup products. Nude by Nature gives a considerable weight amount of effort in manufacturing a powerful brand name, that results into worldwide well recognized brand name.

  • Weaknesses

The weakest part about Nude by Nature is its composition of decentralized organizational; which is very complex to manage the business due to numerous subdivisions. Furthermore, its profit margin is considerably less as compared to its opponents in general market brand names. Moreover, it often has to depend on retailers, who don't grant the opportunity to manage its trades 100% per cent.

  • Opportunities

One of the biggest favourable opportunity in the marketplace, that keeps growing hourly, and draws attention of numerous consumers (also including opponents) continuously. By innovating more and more its goods and  amenities extension, as well as increase in order for natural and organic cosmetics, Nude by Nature may have a very brilliant potential.

  • Threats

There is no doubt in the fact that Nude company functions in a highly competitive business environment with large number of small and big companies offering similar products and services to the users. Some of the chief competitors of the company include Elizabeth Arden and Coty. In order to ensure long-term existence and sustainability in this cut-throat competition, the company makes sure that it offers innovative and superior quality products to the customers so that they stay for long with the company. Not only for Nude by Nature but also for each industry the major concern is how the new globally economic hardship will be as well as an economic breakdown. There is a possibility that new brands may wobble up little bit Nude by Nature’s place in the market, due to the reason that new products come into the markets and new (overseas)competitors with new products with innovation, targeting Nude by Nature’s position on the crown. Nude by Nature may possible lost its position, if it undergoes failure in an advertising and endorsement. Nevertheless, one of the major frightening actions may indeed result into variation in demand of market and customer liking, because which may indicate Nude by Nature will have to entirely alter its

 

complete proposal, that may undertake plenty of revenues and  time.

Customers

As Nude by Nature is a combined retail and wholesale policy. Its target customer must be broken into two distinct groups, the end user and the reseller. Its main consumers lies in the age group of 24 to 65. They are female urban professionals with at least some college. Its customer are lively and care regarding issues related to environment and social. For the consumers, healthiness of body as well as mind are essential for them. Its consumers goes to a health club; do pilate's or tai chi lessons and do yoga. The impact of aging as well as to maintaining to have a young-looking skin has become  a part of a person's life. Its consumers (vs. ultimate user) for distributing as a wholesaler distribution can be resellers who realizes the requirements of the customers. The word Reseller is used as they can't be restricted as retailers. It can contact its customers via four different mediums namely  Lifestyle Retailers , Spas and Health Clubs, Boutique Department Stores and Cosmetic Specialty Retailers.

In the market there are numerous new styles of demand which has effected as well as generated lots of prospects. Such styles comprises of , natural remedies, time proven, returning to age old; many customers those who look for healing and holistic advantages from her cosmetic goods, and currently customers have more knowledge and are more curious regarding the advantages of goods meant for her personal care.

Collaborators

The company has set suppliers and collaborator. They have been in link with Nude for years now. The company makes in every possible effort to maintain good relationship with the suppliers and collaborators.

Competitors

There is no doubt in the fact that Nude company functions in a highly competitive business environment with large number of small and big companies offering similar products and services to the users. Some of the chief competitors of the company include Elizabeth Arden and Coty. In order to ensure long-term existence and sustainability in this cut-throat competition, the company makes sure that it offers innovative and superior quality products to the customers so that they stay for long with the company.

Not only for Nude by Nature but also for each industry the major concern is how the new globally economic hardship will be as well as an economic breakdown. There is a possibility that new brands may wobble up little bit Nude by Nature’s place in the market, due to the reason that new products come into the markets and new (overseas)competitors with new products with innovation, targeting Nude by Nature’s position on the crown. Nude by Nature may possible lost its position, if it undergoes failure in an advertising and endorsement. Nevertheless, one of the major frightening actions may indeed result into variation in demand of market and customer liking, because which may indicate Nude by Nature will have to entirely alter its complete proposal, that may undertake plenty of revenues and  time.

 

Context

  • Legal

The company regularly follows the laws and regulations governing the Australian cosmetic industry. These include law related to wages, employment and others. The company has also set code conduct that needs to be followed by all stakeholders associated with the company without fails. Moreover, Nude also makes sure that its procedures and operations in no way have unconstructive impact upon the environment.

  • Technological

the company invests a good amount of time and resources towards research and development (R&D), chiefly to offer innovative and superior products to the customers. The company utilizes latest techniques and practices for development of its offered products. It regularly attempts to facilitate the buyers with something new and unique.  

  • Political

The Nude company is affected through several political forces including taxes and tariffs. The government interference in company's operations is also an area to consider. The company makes sure that in all situations it properly follows the rules an regulations set out by the government. Company also ensures that its operations in no manner negatively impact the overall business environment. 

Collecting Market Information

The company makes use of several tools for gaining good insight of the market, understanding customers' preferences and examining prevailing market trends. The techniques include:

  • Survey

The company conducts regular survey among the customer group and employees to understand what more can be done for further enhancing the operations and profitability levels. The survey helps in gaining genuine viewpoints of the individuals concerned and this information greatly helps the company to devise its products and offering in an effective manner.

  • Feedback

The company regularly collects feedback of the customers as to be familiar with their experience with the company's products. This helps company a lot in improving present products and developing innovative products.

  • Observation

This approach helps the company to carefully understand the prevailing trends, market needs, customers' preferences and competitors' strategy. All the information gathered by way of observation enables the company to offer superior and best experience to the customers. 

Market Segmentation

To analyse, it focuses only on the ladies. Hence its possible consumers base (for the reason of projections development) is not comprised of provisions or statistics about male customers.  It has utilized the statistic assessment for spa goers conducted by spa per week as a base for its speculations. On the basis of the analysis the spa goer is mainly women (85%), literate (46% graduated), and exceeds earnings levels (26% income lower than $35,000; 32% gets income between $35,000 and $74,999 and 42% gets income above $75,000). By utilizing the statistic report it has build its probable consumer base with the following factors: Graduated females between the age group of 25 and 65. It has fully ignored females with no degrees, females of the age group 18 to 25 and the complete men population. It is evaluated that the women population may rise at a rate of 5.18% yearly commencing from 2000 to 2025. Such statistics is for the complete Australia

Target Market Segment Strategy

As Nude by Nature is a combined retail and wholesale policy, its targeted consumers should be divided in two different categories i.e. the reseller and the end user. Its end user are among the age group of 24 to 65, which are urban occupational holding one of the graduate degrees and are also lively. Such consumers care about environmental and social issues. For them healthiness of body as well as mind are essential.  Its targeted consumers (vs. end user) for distribution of wholesale may be resellers , those who realizes the necessity of its customers. The word reseller is not restricted to retailers only. It may contact its customers via four different reseller mediums

 

Marketing MIx

  • Product

Nude by Nature, an Australian corporation was incorporated in the year 2008 with the launch of its product named Mineral Cover (an award winning product). Eliminating the elements such as Bismuth, Parabens and Talcum, which are utilized under numerous other big brand names, its outstanding cosmetic product which has earned the hearts of lots of ladies all over the country Australia and has soon obtained the number one position in its product named foundation. The ladies require a  proper solution for their cosmetic more than merely a flawless complexion. Hence, Nude by Nature includes a complete variety of skincare  as well as colour cosmetics. now each person on his/her skin can be benefitted from its one of the most best and attractive brands

  • Price

The pricing policy at retail can be to evaluate a ratio of price-to-benefits which places Nude by Nature at a greater worth. It may price its goods to give the retailer a maintained margin  of 50% as well as proposes an exchange program of goods for present accounts. Its prices of wholesale can be attained once the suitable retail is decided to assure that the shelf price signifies a worth to the customer the retailer has a margin of  50%.

  • Distribution

The company makes use of both direct as well as indirect channels of distribution. The direct channels involve making available products to the customers directly through setting brand's own outlets and online site . While indirect distribution channels involve offering products through retailers and wholesalers who ultimately offer the products to the customers.

  • Promotion

Nude by Nature may use building a brand (pull) policy as the base for its promoting procedure. It may place the print media expend in magazines which effects the customers and authenticate the brand name. For publications it may use the following: Wallpaper, W, Vanity Fair, Vogue, Food & Wine, In StyleShape,  Travel & Leisure, the New York Times Sunday edition,  Departures, Town and Country and Cosmopolitan . Such are the publications which  retail purchasers and analysts of trend seek to discover rising trends or brand names. Besides paid advertisements in the publications, it may also contract a PR agency to build a plan of grass roots to obtain assignment of goods as well as endorsement  of celebrity/trainer. Its PR policy and media may assist the brand to get the front position for the customer and place the platform  for development of its image. It may have a separate plan to market to spas and retailers at trade shows. Moreover it may build up a communication package  and an exclusive in-store graphic which will give explanation about advantages of its goods and also benefits at selling  point.

 

References:

Nude By Nature (2017) About Us [Online] https://nudebynature.com.au/our-story/, Date Accessed: 17/05/2
OR

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