country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Analysis Of The Australian Meat Industry

tag 0 Download6 Pages / 1,380 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the political, economic, social, environmental and technical analysis of the Australian Meat industry.
 
 

Answer:

Introduction

Australia produces meat on a relatively small scale compared to other major economies. However, Australia export a significant amount of its meat annually due to its comparatively small population and low consumption (Spencer & Kneebone, 2012). The country’s meat industry is majorly divided into two different production systems that include the Northern (bos indicus cattle breed) and Southern (Bos Taurus cattle breed) meat producers. The meat production and supply chain in Australia is significantly affected by different factors that also influences the competitive advantage of the industry locally and internationally.

As such, this report conducts a pest analysis that includes political, economic, social, environmental and technical analysis of the Australian meat industry. The report further highlights the industry’s porter's five forces that include the bargaining power of consumers, the bargaining power of suppliers, the threat of new entrants and the threat of substitute products.  

Pestle Analysis

Political factors

There is an increased international demand for protein particularly in regions experiencing various political unrests and wars such as the Middle East and Northern parts of Africa (Kotler et al., 2009). Similarly, multinationals and developed economies in Europe and the U.S are acquiring and developing large tracts of agricultural lands in most developing economies. The result of such acquisitions is a significant effect on the agricultural production and reduced food security.            

Economic factors

The 2008 global economic crisis affected most economies and resulted into acute food shortage among other important necessities in most countries. However, Australia is steadily recovering from the global financial crisis that affected its interest rates, commodity prices, international and local trade and consumption among other economic issues. For instance, the interest rates have significantly reduced making their commodities more competitive both globally and locally. Australia has also dismantled most of its trade barriers especially in its food industry in accordance with WTO policies increasing its exports.       

Social factors

The increase in different lifestyle diseases in Australia and in different parts of the world means that future consumption of red meat among other related products is likely to reduce (Spencer & Kneebone, 2012). The increased need to maintain a healthy eating pattern explains why most households are likely to reduce their purchase and consumption of red meat which is largely attributed to chronic diseases such as cancer.             

Environmental factors

The fluctuating climatic conditions in Australia implies that cattle producers have to use different breeds to meet market demands and specifications (Adams et al., 2008). Also, the diversity in environmental conditions occasionally forces producers to move their respective stocks closer to the market and to greener pastures. This has increased operational costs among meat producers in the country due to the increase in freight costs.    

Technical factors

Various technological applications introduced into the Australian meat industry have significantly increased production. For example, the introduction of vitro development of embryo and cryopreservation of embryo technologies. Moreover, the introduction of HMC and vitrification technologies have plummeted the reproduction of beef cattle in Australia (Spencer & Kneebone, 2012).     

Porter's five forces

Bargaining power of consumers

The bargaining power of consumers in the Australian meat industry high. This can be attributed to the increased range of available meat products offered by many competitors in the market. Most consumers in Australia are very keen on the best quality meat and reasonable pricing. The Southern Australia meet producers are known to produce the best quality beef but are relatively expensive to Northern meet products.

 


The result is an increase in the bargaining power of the consumers due to the low switching costs and expanded options. The high bargaining power of consumers is forcing the Northern and Southern meet producers in Australia to revaluate their pricing and quality production strategies to remain competitive in the industry.      

Bargaining power of suppliers

The bargaining power of suppliers in the Australian meat industry relatively low. This low bargaining power can be accredited to the many producers from Northern and Southern parts of Australia. Also, the perceived differences in taste between forequarters and hindquarters have further affected retail of meat products in Australia. The Northern and Southern meat consumers, therefore, have the enhanced advantage of directly negotiating with these many meat suppliers to reduce prices and i9ncrease quality.

Threat of new entrants

The threat of new entrants into the Australian meat industry is high. The high threat of possible entrants can be ascribed to the high growing rate of Australian economy and other sectors of the economy. Many investors are gaining interest in the Australia meat industry. This is also attributed to the minimal regulations by the Australian government on companies seeking to gain entry into this lucrative industry. This high threat of potential market players has led to prices wars with both Northern and Southern producers aiming at sustaining their respective market dominance.      

Threat of substitute products 

The threat of substitute products in the Australian meat industry is also high. The high threat of substitutes can be ascribed to increased entrance of new market players into the industry. Also, alternative sources of protein such as fish and chicken threatens the long-term survival of the industry. Other crucial sources of protein include walnuts and soya beans among others. Indeed, most consumers are increasingly becoming more conscious about their health and spending behaviours.

Most of these substitute products are considered to be healthier and relatively cheap. Thus, the competitiveness and profitability of various producers in the Australian meat industry have significantly reduced as a result of the increased presence of substitute products.

Threat of ccompetitive rivalry

The threat of competitive rivalry in the Australian meat industry high. Some of the companies with large operations in the industry include the Consolidated Pastoral Company (CPC) in Northern Australia, the North Australian Pastoral Company (NAPCo), Paraway Pastoral Company, and S. Kidman Company among others. The industry also faces competition from commercial meat processing from the UK, Mexico and U.S (Spencer & Kneebone, 2012). As a result of the high competitive rivalry, sales of meat products and the market share of respective companies operating in the industry have reduced significantly.    

Conclusion

Based on the comprehensive analysis of the Pestle, the report ascertain that a relatively stable political environment, stable economy, climatic diversity, technological applications and lifestyle changes affects the operations in the industry.  Conversely, based on the analysis of Porter’s 5 forces, the report point at increased competition and high market entrants as some of the feasible market threats. 

 

References:

Adams, R. M., Hurd, B. H., Lenhart, S., & Leary, N. (2008). Effects of global climate change on agriculture: an interpretative review. Climate Research, 11(1), 19-30.

Asseng, S., Ewert, F., Martre, P., Rötter, R. P., Lobell, D. B., Cammarano, D., ... & Reynolds, M. P. (2015). Rising temperatures reduce global meat production. Nature Climate Change, 5(2), 143-147.

Cline, W. R. (2007). Global warming and agriculture: Impact estimates by country. Peterson Institute.

Ho, J.K.K. (2014) ‘Formulation of a Systemic PEST Analysis for Strategic Analysis,’ European academic research, 2(5), pp.6478-492.

Kotler, P, Keller, K, Burton, S (2009) Marketing management, 1st adapted edition, Frenchs Forest, Pearson Education Australia pp. 74-89.

Kotler, P., Keller, K., & Burton, S (2009), from Chapter 3: Gathering information and scanning the environment, Marketing Management, 1st adapted edition, pp. 74-89, French’s Forest, Pearson Education Australia.

Kunc, M. (2010) ‘Revisiting Porter’s generic strategies for competitive environments using system dynamics,’ Computational Analysis of Firms’ Organization and Strategic Behaviour, 1(2), pp.152.

Spencer, S & Kneebone, M (2012) 'FOODmap: An analysis of the Australian food supply chain', Department of Agriculture, Fisheries and Forestry (DAFF), Commonwealth of Australia, Canberra.

Statistics.mla.com.au. 2017. MIDAS - Run Report. [online] Available at: https://statistics.mla.com.au/Report/RunReport/e4469a3e-e951-4f85-8243-4d3b0f432624 [Accessed 24 Aug. 2017].

The Conversation. 2017. Three charts on: Australia's declining taste for beef and growing appetite for chicken. [online] Available at: https://theconversation.com/three-charts-on-australias-declining-taste-for-beef-and-growing-appetite-for-chicken-78100 [Accessed 24 Aug. 2017]

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Analysis Of The Australian Meat Industry. Retrieved from https://myassignmenthelp.com/free-samples/analysis-of-the-australian-meat-industry.

"Analysis Of The Australian Meat Industry." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/analysis-of-the-australian-meat-industry.

My Assignment Help (2018) Analysis Of The Australian Meat Industry [Online]. Available from: https://myassignmenthelp.com/free-samples/analysis-of-the-australian-meat-industry
[Accessed 03 June 2020].

My Assignment Help. 'Analysis Of The Australian Meat Industry' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/analysis-of-the-australian-meat-industry> accessed 03 June 2020.

My Assignment Help. Analysis Of The Australian Meat Industry [Internet]. My Assignment Help. 2018 [cited 03 June 2020]. Available from: https://myassignmenthelp.com/free-samples/analysis-of-the-australian-meat-industry.


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Latest Marketing Samples

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow

2512ICT Ecommerce

Download : 0 | Pages : 11
  • Course Code: 2512ICT
  • University: Griffith University
  • Country: Australia

Answer: Company Introduction Atlantic Technologies was founded in January 2017. Since then, it has been underperforming due to lack of resources. From January this year, the company is testing the market at the University of British Colombia. The company is located on Pacific Boulevard, Vancouver. Gen-connect Internet services hosts and maintain the company data. Solution  Atlantic Technologies enable university students to trade, buy,...

Read More arrow

MS4105 Marketing Principles

Download : 0 | Pages : 14
  • Course Code: MS4105
  • University: University Of Gloucestershire
  • Country: United Kingdom

Answer: Introduction Business activity is related to the marketing effectiveness of the organization. Sales activities of products or services need to furnish strongly so that the company can make a stand over the business market. Market involvement, product or service culture and attract people towards through the service is the concern matter in this paper. Virgin Atlantic is one of the major airline companies in the UK, and the brand name ...

Read More arrow

BBM105 Principles Of Marketing

Download : 1 | Pages : 6
  • Course Code: BBM105
  • University: Wawasan Open University
  • Country: Malaysia

Answer: Introduction  This report is an extended review of principle of marketing which was presented in the previous assignment. The organization Tiny Tapir located in Malaysia was theme of the discussion on principle of marketing. In the previous report, a complete overview of the organization such as its products, marketing approaches and target market segmentation have been discussed. Now in this report, the marketing mix approaches ...

Read More arrow

1003MKT Introduction To Marketing

Download : 0 | Pages : 11
  • Course Code: 1003MKT
  • University: Griffith University
  • Country: Australia

Answer: Introduction  The report aims at providing an insight into the H2Coco, a company known for its coconut-based products.  The products of H2Coco are found in various national outlets that includes Supermarkets, Chemist Warehouse and Priceline (h2coconut.com, 2018). A marketing plan is necessary since it helps the leaders of the company in developing and keeping an eye on the functional areas for meeting the expectations. It is...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,328,472

Orders

4.9/5

Overall Rating

5,076

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Receive good grades for the said subject even receive my work in the quickest possible time, although there were spelling mistakes, it was overall a good work.

flag

User Id: 421441 - 03 Jun 2020

Australia

student rating student rating student rating student rating student rating

Work well done. I am very happy with the information received and the level of service is top class.

flag

User Id: 385702 - 03 Jun 2020

Australia

student rating student rating student rating student rating student rating

Great work is done by experts. All the requirements are done whatever, I asked for> I again appreciate the whole team. I would rate 5 stars to them. thanks

flag

User Id: 279240 - 03 Jun 2020

Australia

student rating student rating student rating student rating student rating

It was good, but could be better if the pictures weren't used for case studies. Also the plaigarism was low.

flag

User Id: 58382 - 03 Jun 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?