The term ‘value chain’ mainly refers to the set of activities on the basis of which a company working in a particular industry can avail a competitive benefit to create the shareholder value. The concept of value chain was first introduced by Michael Porter which is at present is increasingly used by various firms to deliver valuable service or product in the market. It mainly comprises of five chain of activities mentioned below:
Sales and marketing
These activities are not segregated from each other but affect the activity of one another (Jack M Wilson 2013).
Apple is known for its design and innovation. Its supply chain model has occupied the top rank in the industry and mainly works in the following ways:
Concept testing: It mainly includes conducting market research, conducting product diagnosing, assembling of data cost and identifying possible quality defects.
R and D: It is based on developing latest technologies, acquiring the business of third party and acquisition of intellectual property licensing.
Launch: It mainly emphasizes on resolving backlogs and making demand forecast till the period of 150 days.
Quarterly Review: It usually focuses on reviewing inventory level, adjusting the forecast of demand, checking the status of the life cycle of the products, updating the status of latest product development, monitoring current levels of sales and trends of component costs (CS Canada 2013).
Pre launch: It basically involves managing issues of production ramp, providing software to latest products, managing commitments of material purchase, raising of orders, determining launch quantity, providing proper levels of inventory and making prepayments to the suppliers.
The supply chain activities of Apple not only ensure product quality but also make sure it caters to the requirements of the customers. But at the same time because of these chain of supply activities Apple can face problem in the global market in the event of any economic turmoil.
It helps Apple to focus on manufacturing world class products using innovative approaches.
It replaces the requirement of innumerable warehouses with the centralized location of California.
It can affect the company during the time of economic turmoil.
Company is entirely dependent on its outsourcing partners for the supply of logistical services.
Operational management in Apple is mainly based on the following sub-heads mentioned below:
Design of services and goods
Capacity design and process
Layout strategy and design
Human resources and job design
Management of supply chain
These operations management of Apple evaluate and monitor productivity through different criteria. Diverse activities and global size of the firm are translated to various benchmarks, criteria and standards fort productivity in various commercial areas of the company (IMANET n.d.). Certain productivity criteria in the operational management of Apple are:
Productivity of the Apple stores
Productivity of the Apply supply chain and supplier
Productivity of every employee of the Apple for developing product.
It is due to this operational management that Apple has been successful in setting high standards for its products in the market. However, it is because of this operational management it has failed to attract shareholders as it is not ready to share its chunk of its vast revenues with them (Descartes 2014).
Helps to maximize the capacity of the workforce to design and develop products.
It helps in effective control and tracking of the products of the company.
It prevents the entry of outsiders into its operating system.
Not friendly with the share holders.
Outbound Logistic activities of the company mainly involve storing the finished products in various warehouses and then distribute it in different corners of the world through third party vendors. With the help of this activity it has been easier for the company to store the bulk of its products ranging from iPhones, iPads, and so on in a safe and secured condition and then on the basis of demands these items are released in certain stocks to satisfy the demand of the customers.
It helps in smooth accessibility of products to the common users.
Enables company to know about the latest choice of the customers.
It makes firm entirely reliant on the third party vendors to ensure proper distribution of its products.
Sometimes there is mismatch between ground reports and actual facts.
The marketing mix of Apple mainly denotes how the firm matches its commercial activities as per the condition of the market. It focuses on promotional activities which mainly include:
It uses optimum pricing strategy to sale its products. Though this ultimately involves heavy price of the products but it helps in maintaining the high standard of the firm along with its products. The major benefit of this strategy is that the firm is able to occupy the smaller market share comprising of upper middle classes only. The major disadvantage of such strategy is during any financial crisis it will be hard for it to shift its products to the market of lower income people (IIMB 2014).
It helps in developing brand awareness among the customers.
It helps in reaching before the target segment of customers much easily.
It can have a disturbing effect on the customers burdened with office works.
Excessive advertisement can take a toll on the image of the company.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2017). Apples Value Chain Analysis: The Global Supply Chain. Retrieved from https://myassignmenthelp.com/free-samples/apples-value-chain-analysis-the-global-supply-chain.
"Apples Value Chain Analysis: The Global Supply Chain." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/apples-value-chain-analysis-the-global-supply-chain.
My Assignment Help (2017) Apples Value Chain Analysis: The Global Supply Chain [Online]. Available from: https://myassignmenthelp.com/free-samples/apples-value-chain-analysis-the-global-supply-chain
[Accessed 16 December 2019].
My Assignment Help. 'Apples Value Chain Analysis: The Global Supply Chain' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/apples-value-chain-analysis-the-global-supply-chain> accessed 16 December 2019.
My Assignment Help. Apples Value Chain Analysis: The Global Supply Chain [Internet]. My Assignment Help. 2017 [cited 16 December 2019]. Available from: https://myassignmenthelp.com/free-samples/apples-value-chain-analysis-the-global-supply-chain.
End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from MyAssignmenthelp.com. We are the leading dissertation help company in Australia that holds the record of providing high-quality dissertation papers at an affordable rate. Students, who search 'need help with my dissertation', should hire our professional dissertation experts for successful completion of the task.
Answers: Answer to question 3 The case of a furniture company is considered, there are various problems that are faced by the company at time of their growth. The issue is there are many unstaffed staffs that are not able to understand the basic operations and functions. Thus, for this training should be offered so that problem of failure could be resolved. While understanding the case study of Queensland’s furniture it was found that ...Read More
Answer: Introduction: My journey as a leader started in my family. Being the first born, I had the responsibility to look after my siblings especially when the parents were not around. My parents trusted me, and they knew that everything would be fine when they were not around. They used to assign tasks such as feeding my young brother and ensuring that he does not cry. At church, I was appointed as the Sunday school leader, and I used ...Read More
Answer: Introduction: The Australian Defense Force Academy failed due to the filming of two male and female cadets who were having consensual sex, whereby the female cadet did not know that they were being filmed (Welch, 2018 p.1). The sex footage between the two cadets was streamed to a separate room where other cadets watched which resulted in two cadets being charged with the offensive use of a carrier service (Roberts-smit...Read More
Answer: Introduction In the current economic world competition is very high. As a result, industries in the economic field have to find ways to ensure survival and to keep up with the competition. The survival of any business relies on opportunity creation that enables the business to explore new ventures and to equally compete with other businesses in the field. The opportunities created also ensures the growth of the business. The developme...Read More
Answers: Question 1 Management by Objectives refers to a management approach where managers set objectives to improve performance in the future (Thomson, 1998). As an approach, it encourages managers and employees to continuously ask what needs to be done to improve the current situation and thus supporting innovation and continuous improvement. Question 2 The supply chain and service delivery systems include the following: Radio Freq...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
i would like to thank the expert for their service and my assignment was done before the time
Thank you for a great paper and I enjoyed to read all the great information that was included.
Thank you as always this was a great paper that was done on time and done with all instructions followed.
Excellent service done promptly and with maximum results! Couldn\'t of gone any smoother.