$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Applications Of Big Data For Business Model Innovation

tag 0 Download6 Pages 1,429 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Usefulness and Applications of Big Data for Business Model Innovation.



This particular literature review considers usefulness and applications of big data for business model innovation. This review study used implications of several companies for including ‘big data’ in Data Driven Business Model (DDBM) implementation. In business model implementation, every organization is considering “data is the new oil” (Hartmann et al. 2014). In case every startup companies, simple yet effective big data business model can change entire business process. In this study, identified business models can serve for purpose of inspiration and considering new business procedures (Richter 2013). DDBM have several possibilities and potential to test the established sectors for several other extensions as well.

In this literature survey, several secondary studies are considered for big data applications in business model incorporation. In the review section, business model framework is defined as in how business entrepreneurs are incorporating them. Prior studies are included in this assessment showing how the outcomes of the studies are contribute to state business model element identification. In later part, big data and its importance is emphasized for analytical discussion. Later, how business model can be benefited, this aspect is demonstrated with DDBM. Finally, the limitations of big data based business model framework are included for study gaps identification.

Big Data for Business Model Innovation: Literature Review

Existing literature reviews have identified that business models encountered evolution since recent years and e-business strategies becoming popular. Groves et al. (2016) opined that business model frameworks so that concept of business model propose value for functional appropriateness. Moreover, the business models have identified that ‘value proposition is necessary for technology and innovation’. Based on the business components, Loebbecke and Picot (2015) demonstrated that business model framework contains major elements as customer, competitors, offering of services, and activities of organizations. Supply factor, resources and production inputs are considered for preparing of business model. However, in case of startup and corporate world, practitioners have proposed other business model so that business model ontology can be applied for DDBM as well. Hartmann et al. (2014) synthesized that business models are major factor for consisting value, process, resource, partner, and customer relationships. Other elements of business model are considered as value chain, value network, and competitive strategy. Schaltegger, Ludeke-Freund and Hansen (2012) claimed that business model framework consists of value preposition / offering services, resources, activity, customer segmentation, and competitors. On the other hand, Carayannis, Sindakis and Walter (2015) depicted that customer relationship, primary partnership options, revenue stream, costing structure, and customer / market segmentation is important as well.

In recent years, big data term is most popular and to some extent, some of the entrepreneurs are not yet sure about its exact meaning. The term has some ambiguities as data set and volume besides the typical database software tools. Kastalli and Van Looy (2013) demonstrated that big data as ‘high-volume, high-velocity, high-variety’ information for creating cost-effective and innovative data processing for business decision-making. Furthermore, big data is defined to pose challenges to integrate different data types and formats so that data velocity can be assessed, speed of data creation can be referred, and data can be processed and analyzed. Minelli, Chambers and Dhiraj (2012) emphasized that demand of new solution in current business model frameworks, is increasing in big data era. Big data can refer to ‘information asset’ for implications that it can lend impressive value to the organization. Veracity for big data refers to reliability consideration for data type and veracity of data is not about data quality; however, it addresses to uncertainty of data as weather forecasting.


Collection, storing, and analysis of big data are not effective regarding companies, though companies are interested for creating value proposition. Tan et al. (2015) cited several examples for depicting competitive advantages to data usage and analytics feasibility in certain organizations.

Figure 1: The Data-driven Business-model Framework (DDBM)

(Source: Hartmann et al. 2014, pp. 11)

There are examples such as Wal-Mart that uses big data for business model implementation and incorporation for new and proposed model. Gopalkrishnan et al. (2012) opined that according to main idea behind business model preparation, two fields are considered as in which big data creates value for organizations can be easily identified. Big data can be utilized for incremental business model improvement and current business model optimization for addressing services to the customers. For instance, the services can be offered to optimization of existing services, improving customer relationship, and process of innovation with employee collaboration. On the contrary, Kwon, Lee and Shin (2014) claimed that products and new business models have improvement tendency regarding the data usage. The papers regarding use of data described that in current business, models are often relied on data. However, Chesbrough (2013) cited an exception that some times, business models can be prepared based on models from partner data domain. Therefore, this finding comprises that business model is dependent over organizational data such as company name, addresses, identifiers, classification codes, and banking information. Wu, Guo and Shi (2013) incorporated their study based on six different organizations for utilization of partner domain information. The DDBM framework is chosen to describe and analyze all these different models.

As big data is in early innovation and implementation, still most potential in value creation is unclaimed. Kindstrom and Kowalkowski (2014) identified that industries are on path for rapid change and several new inventions, stakeholders are committed to innovation. Companies and service providers develop proactive measures for achieving initiatives in new business environment.


This literature review encompasses about the big data for business model implementation. Furthermore, proposed DDBM model is discussed as how it presents framework for allowing analysis of DDBMs. As per other studies regarding DDBM application in business, the studies stated that this framework serves several purposes of innovation with big data. Proposed DDBM framework has benefits of practitioners to work in big data research field. Furthermore, the DDBM framework has outlined dimensions so that architecturally, new business models can be developed for companies. Therefore, DDBM framework requires further research for essential contributions in big data field and regarding research area.



Carayannis, E.G., Sindakis, S. and Walter, C., 2015. Business model innovation as lever of organizational sustainability. The Journal of Technology Transfer, 40(1), pp.85-104.

Chesbrough, H., 2013. Open business models: How to thrive in the new innovation landscape. Harvard Business Press.

Gopalkrishnan, V., Steier, D., Lewis, H. and Guszcza, J., 2012, August. Big data, big business: bridging the gap. In Proceedings of the 1st International Workshop on Big Data, Streams and Heterogeneous Source Mining: Algorithms, Systems, Programming Models and Applications (pp. 7-11). ACM.

Groves, P., Kayyali, B., Knott, D. and Kuiken, S.V., 2016. The'big data'revolution in healthcare: Accelerating value and innovation.

Hartmann, P.M., Zaki, M., Feldmann, N. and Neely, A., 2014. Big data for big business? A taxonomy of data-driven business models used by start-up firms. A Taxonomy of Data-Driven Business Models Used by Start-Up Firms (March 27, 2014).

Kastalli, I.V. and Van Looy, B., 2013. Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31(4), pp.169-180.

Kindstrom, D. and Kowalkowski, C., 2014. Service innovation in product-centric firms: A multidimensional business model perspective. Journal of Business & Industrial Marketing, 29(2), pp.96-111.

Kwon, O., Lee, N. and Shin, B., 2014. Data quality management, data usage experience and acquisition intention of big data analytics. International Journal of Information Management, 34(3), pp.387-394.

Loebbecke, C. and Picot, A., 2015. Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda. The Journal of Strategic Information Systems, 24(3), pp.149-157.

Minelli, M., Chambers, M. and Dhiraj, A., 2012. Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. John Wiley & Sons.

Richter, M., 2013. Business model innovation for sustainable energy: German utilities and renewable energy. Energy Policy, 62, pp.1226-1237.

Schaltegger, S., Ludeke-Freund, F. and Hansen, E.G., 2012. Business cases for sustainability: the role of business model innovation for corporate sustainability. International Journal of Innovation and Sustainable Development, 6(2), pp.95-119.

Schmarzo, B., 2013. Big Data: Understanding how data powers big business. John Wiley & Sons.

Tan, K.H., Zhan, Y., Ji, G., Ye, F. and Chang, C., 2015. Harvesting big data to enhance supply chain innovation capabilities: An analytic infrastructure based on deduction graph. International Journal of Production Economics, 165, pp.223-233.

Wu, J., Guo, B. and Shi, Y., 2013. Customer knowledge management and IT-enabled business model innovation: A conceptual framework and a case study from China. European Management Journal, 31(4), pp.359-372.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Applications Of Big Data For Business Model Innovation . Retrieved from

"Applications Of Big Data For Business Model Innovation ." My Assignment Help, 2018,

My Assignment Help (2018) Applications Of Big Data For Business Model Innovation [Online]. Available from:
[Accessed 07 April 2020].

My Assignment Help. 'Applications Of Big Data For Business Model Innovation ' (My Assignment Help, 2018) <> accessed 07 April 2020.

My Assignment Help. Applications Of Big Data For Business Model Innovation [Internet]. My Assignment Help. 2018 [cited 07 April 2020]. Available from: is a leading name in providing PhD dissertation writing help in Australia. Our services cover a wide range of subjects including economics and marketing dissertation help. Students can easily avail our services since we provide cheap dissertation writing services. But we never compromise with the quality while providing dissertation help services . Moreover, students are also allowed to get free access to dissertation samples and use them as a future reference.

Latest Management Samples

HC1031 Managing People And Organisation For Leadership And Control

Download : 0 | Pages : 5

  Answer: Introduction Early management theory composed of several efforts to know ways which can be employed in order to achieve profits for new business people in the industry. This was between the 19th and 20th century. There are two theories that are discussed in this review and they include the traditional or the conventional management theory and behavioural theory. The first management theory, that is the conventional ma...

Read More arrow

ENGL140 Closer Analysis For The Presence And Inter Connections

Download : 0 | Pages : 5

Answer: Introduction Aiming to generate a fair and comprehensive view about the intrinsic theme of place and belonging, this essay strives to delve into a closer analysis of literary texts that appease the temperament of children all over the world. This essay endeavors to provide an in-depth analysis of the three texts, namely, Tan’s Joy Luck Club, Dickens’ Great Expectations and Winch’s Swallow the Air. The following parag...

Read More arrow

HI5017 Managerial Accounting For Fourth Largest Monetary Institutions

Download : 0 | Pages : 15
  • Course Code: HI5017
  • University: Holmes Institute
  • Country: Australia

Answer: Introduction  The aim of the report is to understand the concept of the budgeted income statement of the selected ASX listed company which include the National Australia Bank. An income statement for the business reports about its earning and expenditures for the set period of time that can be naturally by the month, quarter or for a year. An accounted income announcement is basically a prediction related to the income statement ...

Read More arrow

PSY307e Recruitment Process For Attracting And Generating Interest

Download : 0 | Pages : 8

Answer: Recruitment refers to the process in which a company or an organization searches and hires the best and highly qualified applicant for a job advertisement according to Born, Hiemstra & Oostrom, (2018). However, the recruitment process goes through a certain circle which comprises of attracting and generating interest, maintaining applicant interest and lastly post offer closure. Consequently, Dipboye, (2017) says that, technolog...

Read More arrow

7101NRS Acting Clinical Facilitator For Proper Communication

Download : 0 | Pages : 3
  • Course Code: 7101NRS
  • University: Griffith University
  • Country: Australia

Voice over: I would like to thank the respectable panel member for the excellent opportunity that had been provided to me and would like to inform you of how ecstatic I am for this opportunity. First and foremost I would like to inform the panel members of my professional qualifications and skills. I have been working as a registered nurse for 11 years and a clinical nurse for 5 years. I am a very pro-active, honest, punctual and vigilant nurs...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens


London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Great job , quick response. Will call back again , highly recommend ...............


User Id: 5475 - 07 Apr 2020


student rating student rating student rating student rating student rating

Great help. This website saved my life because I was behind in submitting and I have a jobwhich prevented me from completing the assignment. Thank you My Assignment


User Id: 376077 - 07 Apr 2020


student rating student rating student rating student rating student rating

I passed this particular course with very good. I hope to pass the other ones too. I am very happy


User Id: 347880 - 07 Apr 2020


student rating student rating student rating student rating student rating

The assigment u have sent me I think it’s fine but instead of I believe or I u can write student believe or like this it’s should not be I


User Id: 399433 - 07 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?