$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Discuss about the Audience And Viewers Of Media.



The politicians and the general public often express inequalities of power, moral panics, and vulnerabilities of a particular section of viewers who are exposed to the new media forms. However, the effects of the media are not often expressed. According to Thompson (1995), the state interventions and public fears voiced by the public and politicians via the media are far much greater than the objective threat. The society is subjected to fear by a group or individual who are/is termed to bear responsibility for initiating the anxiety (Hasinoff, 2013, pp 450). The new media forms have swept the entire globe and created a whole new phenomenon (Fox, 2013, pp 170). Most of the sentiments expressed in the media platforms do not focus much on the press effects. Instead, inequalities of power and moral panics are created which often lead to suicide terrorism, and other dreadful crimes (Shelton, Poorthuis, and Zook, 2015, 203). This essay will seek to discuss some of the well-known fears passed by the media to the audience and the eventual repercussions.


The report by Elizabeth Newton indicates that the actions of another person have enormous effects on some people. If this were not the case, however, the industries would not find it worth spending a fortune on advertising. This is significant proof that the media must have tremendous effects. Then, if this is the case, it is likely that the people would also be driven on to the street to commit real life crimes (Barker and Petley, 2002, pp 36). This is what the anti-violence campaigners seek to prevent. In 1984, the fight against video nasties was predominant. Research and Education, The evangelical Christian Action noted that: Industries spend fortunes advertising each year. They believe that the media does an excellent job in persuading and influencing the behaviors of the consumers. Likewise, the politicians often appear on the media platforms seeking for support from their voters. They must also hold the opinion that the press persuades.  This argument can be stretched to derive the conclusion that individuals will be convinced to commit a crime after viewing an episode of crime and violence.

 Point 1:

  • The media has created a culture that entertains and fails to critique, that draws all attention without engaging, and that provides gratification without forming the basis of such gratification (Thompson, 1995, pp 14). In the above real cases, for instance, the media was the prime cause of the incidents. However, nobody judges or points a finger to them.
  • In his work, Thompson affirms the above sentiments and gives a clear illustration of the negative effects created by mass communication in the current social life.

Point 2: How the media works to impact viewers’ behaviors

  • The concept used by the media to impact the viewers uses an unusual approach.
  • The materials tend to make the viewers as harmful as them. Aggressive materials will make the viewers aggressive, violent materials will make the viewers violent, and so on (Barker and Petley, 2002, pp 38).
  • In other words, the aggressive materials will not impact a feeling of aggression to a viewer, but will make a person aggressive in nature. The same applies to violent materials. This concept so odd and it may be hard to get the appropriate remedy.

Point 3: The real cases that support the argument

  • And, there are real cases that support this argument according to Barker.
  • The first case involves a man who, after watching the news, shot his entire family. After his arrest, he stated that the happenings around the world were so horrible and there was no point of living.
  • In the second case, a paedophile is arrested on the basis of assaulting a young boy. After conducting a thorough search in his house, the police found numerous cuttings from newspapers regarding paedophiles who had been tried in courts.
  • The third case alludes to an elderly woman who takes her life after viewing the Schindler’s List. In her suicide note, she expressed her guilt being one of the Nazi camps survivors.


The evidence from the different thinkers mentioned in this essay affirms that the politicians and the public often expose the viewers to inequalities of power and moral panics, but fail to address the effects of the media. Therefore, it is wise for the viewers to realize the situation and take control of their viewing experiences. Moreover, the viewers should be vigilant and aware of the effects of media.



Barker, M. and Petley, J. eds., 2002. Ill effects: The media violence debate. Routledge.

Fox, K.J., 2013. Incurable sex offenders, lousy judges & the media: Moral panic sustenance in the age of new media. American Journal of Criminal Justice, 38(1), pp.160-181.

Hasinoff, A.A., 2013. Sexting as media production: Rethinking social media and sexuality. New Media & Society, 15(4), pp.449-465.

Lessig, L., 2009. Code: And other laws of cyberspace. ReadHowYouWant. com.

Shelton, T., Poorthuis, A. and Zook, M., 2015. Social media and the city: Rethinking urban socio-spatial inequality using user-generated geographic information. Landscape and Urban Planning, 142, pp.198-211.

Thompson, J.B., 1995. The media and modernity: A social theory of the media. Stanford University Press.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Audience And Viewers Of Media. Retrieved from

"Audience And Viewers Of Media." My Assignment Help, 2018,

My Assignment Help (2018) Audience And Viewers Of Media [Online]. Available from:
[Accessed 04 June 2020].

My Assignment Help. 'Audience And Viewers Of Media' (My Assignment Help, 2018) <> accessed 04 June 2020.

My Assignment Help. Audience And Viewers Of Media [Internet]. My Assignment Help. 2018 [cited 04 June 2020]. Available from: has appointed best assignment experts who are wizards of words. Our writers know every trick of crafting high quality write-ups within a short period. With years of experiences, we have become one of the most prolific assignment help services in the USA. We deliver custom-made help to students with writing different types of assignments. We guarantee total need-based and timely service, and this is why increasing numbers of students prefer to buy assignment online.

Latest Management Samples

BMA735 Management Ethics

Download : 0 | Pages : 3
  • Course Code: BMA735
  • University: University Of Tasmania
  • Country: Australia

Answer: Coles to pay $2.5m for misleading "Baked Today" and "Freshly Baked In-Store" bread promotion The main issue identified in Coles Supermarket is the underpayment of the workers and for the wrongful claim of ‘freshly baked’ products when the case was not such. The workers are being underpaid due to the controversial deal that the supermarket signed with SDA (Shop, Distributive and Allied Association of Employees) and for sell...

Read More arrow Tags: Australia 9 Manaagement Ethics University of Tasmania 

BUSS2054 Logistics And Supply Chain Management

Download : 0 | Pages : 16

Answer: Business report about supply chain management Introduction Supply chain management is the control of the movement of goods and services (Jaswal, 2018). It involves the action and the storage of raw materials. Supply chain management also deals with the flow of inventory under work in progress and finished goods from their original point to the point of consumption. Supply chain management has also been defined as the designing, plann...

Read More arrow Tags: Australia 31 Principles of Logistics and Supply Chain Management University of South Australia 

ACC201 Financial Accounting For Group Operations And Energy Markets

Download : 0 | Pages : 6

Answer: Expense is the budgeting and accounting term that is commonly used for mentioning any spending. It is the reduction in owner’s equity takes place due to usages of the assets for generating revenue and for other activities it is the part of the company’s operation. AGL Energy Limited is the integrated energy company that provides gas, electricity and associated products, services to business and wholesale customers all over ...

Read More arrow Tags: Australia Belconnen Management University of New South Wales 

GEOG8012 Development Problems And Solutions

Download : 0 | Pages : 2
  • Course Code: GEOG8012
  • University: Flinders University
  • Country: Australia

Answer: The following discussion is based on how cash transfer in India works to reduce and helps the present and future poverty conditions. According to the 2019 ratio, nearly 17% of India’s population is poor (Alexander, 2019).   The purpose of cash transfer is to provide social security to the poor households. Cash transfers which had been initiated by the government helps in the life of poor people by providing the cash di...

Read More arrow Tags: Australia Development Problems and Solutions Federation University 

BUMGT5922 Effective Business Communication

Download : 0 | Pages : 3
  • Course Code: BUMGT5922
  • University: Federation University
  • Country: Australia

Answer: Introduction This presentation will discuss: Scope of Communication Components of Communication Communication Styles Different styles of communication Benefits of understanding communication styles Quality of communication in a good leader Summary Scope of Communication Communication refers to interchange of information between two or more people. It is with the help of communication that in...

Read More arrow Tags: Australia 9 bumgt5922 Federation University 

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

First time using My Assignment Help Services - First meeting with customer service was very thorough and spent time explaining. Once hired and explained what I needed, I received exactly what I had asked for. The assignment was sent to me before th...


User Id: 436537 - 04 Jun 2020


student rating student rating student rating student rating student rating

Good Job - provided exactly what I asked for. Addressed all questions in the assignment. APA formatted with references within the past 5 years. Assignment finished before the time I asked for it.


User Id: 436537 - 04 Jun 2020


student rating student rating student rating student rating student rating

Finally a wonderful work ! Satisfied by rework after escalation as expected revived the solution! Would definitely recommend my friends! Thanks


User Id: 332636 - 04 Jun 2020


student rating student rating student rating student rating student rating



User Id: 240291 - 04 Jun 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?