Woolworths is an Australia based super market retail chain store. The company also serves liquor and other merchandise to the customers. In terms of revenue, Woolworths is the second largest company in Australia to earn revenue of AS$59 billion. The company was originated in the year 1924 by Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams. The company holds its headquarter in NSW Australia (Wahyuni 2010).
The purpose of selecting Woolworths for the competitive analysis is that the company has efficiently flourished its market in different sectors of the company. Also the company managed to adopt the best practice of management from the competitors and strategically used it in its business to gain the market capitalization. Further the strategies of the company are discussed below:
The basic goal of implementation of a business strategy is to increase the sales of the company along with expanding customer base. The company enjoys the 80% market capitalization in Australia by forming strategically co-operation with Coles (duopoly). Thus, due to which the company became one of the fastest growing company of Australia (Fernie, and Sparks 2014).
On analyzing the strategy used by the company is that, Woolworths evaluated the market conditions and then made changes in their product accordingly. Further the company analyzed the following four questions:
- Where do we compete: under this analysis the company evaluated the market condition and industry analysis of the product. The company the company efficiently analyzed the market which gave them the information that no other company is currently prevailing in the market. This helped the company to form alliance with Coles in order to succeed (Luiz, et. al., 2011).
- Unique proposition of the product offered: afterwards Woolworths analyzed the internal process of the company. They evaluated that what unique specification they can provide to the prospective customers which can retain them. Also the company smartly imitated the management practices of their competitors i.e. Wal-Mart to succeed in their current market. This helped the company to gain the trust of the customers through its brand advocacy as well. As the mission of the company suggests that they to pu customers at their first priority which gave the company its USP, that is to sell according to the needs of the customers. Hence, it shall be noticed that the company used all the strategies prevailing in the market to gain the competitive edge.
- Resource and capabilities: the company Woolworths efficiently used its inputs and drives them to produce valuable output for the customers. Also the company initiated to become end to end retailer. Also, the management of the company focused getting feedbacks from customers so that they can look after the key areas to change in their business (Kang, and Gray 2013).
- How to endure USP: in order to succeed in the market it is mandatory for a company to maintain the quality of work. The company Woolworths always kept customers at is first priority resulting to which they generated maximum satisfaction of customers. So, in order to maintain their growth rate Woolworths initiated excellent management system and proper use of resources available to them.
Ford Motor Company
Ford is an America based multinational company having its business activities worldwide. The company manufactures automotive products. The company was found by Henry Ford in the year 1903. Ford earns revenue of US$ 151.8 billion, which gives an overview that the company is holding large scale manufacturing process worldwide (David 2011).
The reason of choosing ford is that the company the company strategically used the resources available to them, and generated products satisfying the needs of the customers. Thus, due to this reason the company efficiently increased its global market share, resulting in growth of the company.
Further talking about the competitive advantage which the company received is through its strategic internal management process. The company strategically designed two programs to function the activities of the organization, i.e.
- Centralized leadership program: through this program the company initiated the company to expand its market opportunities by giving the decision making authority to top management. This process helped the company to manufacture products desired by the customers and to maximum their satisfaction level (Holmes 2012).
- Decentralized process of implementing policies: under this process, Ford strategically improved the internal management process of the company to initiate efficiency of external process as well. The company managed to remove the different layer of management, resulting in flexibility of working. The communication process was also improved with the aid of this program.
Ford motor company also initiated to make optimum use of its resources and generate returns to maximize the benefits received to the customers. The company gained the competitive edge in the market due to their efficient management strategies implemented in the organization. in additional to it the company also initiated the following two strategies to differentiate its product from the market:
- Product Differentiation: Ford designed the products specifically according to the requirements of the prospective customers (Wilson, and McKinlay 2010). They initiated partnerships with powerhouses in order to provide the customers entertainment benefits in cars and truck only. The company adopted the technological change prevailing in the market and instigated them to provide differentiation to the product offered. Along with entertainment the company also focused on providing luxurious cars with safety measures. This process gained the trust of customers and led them to purchase the products of the company.
- Low cost Leadership Model: the company adopted this model in order to cut excessive production costs and provide cost effective products to the customers. With the aid of this process, the business expense of the company reduced resulting to which surplus reserves of the company increased. The raw material expenses were reduced and an online process of manufacturing products was introduced by the company (Laudon, and Laudon 2011).
The feature which helped the company in gaining the market share is that the company focused on their core values and never drifted the management focus on other products. Ford target the market fit for their working rather than targeting different segments of the market. This initiated the company to gaining trust of the customers and providing better services to them.
David, F.R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Fernie, J. and Sparks, L., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.
Holmes, P., 2012. Turbulence, coherent structures, dynamical systems and symmetry. Cambridge university press.
Kang, H. and Gray, S.J., 2013. Segment reporting practices in Australia: Has IFRS 8 made a difference?. Australian Accounting Review, 23(3), pp.232-243.
Laudon, K.C. and Laudon, J.P., 2011. Essentials of management information systems. Upper Saddle River: Pearson.
Luiz, J., Luiz, J., Bowen, A., Bowen, A., Beswick, C. and Beswick, C., 2011. Woolworths South Africa: making sustainability sustainable. Emerald Emerging Markets Case Studies, 1(1), pp.1-21.
Wahyuni, D., 2010. The Importance of Supply Chain Management in Competitive Business: A Case Study on Woolworths.
Wilson, J.M. and McKinlay, A., 2010. Rethinking the assembly line: Organisation, performance and productivity in Ford Motor Company, c. 1908–27. Business History, 52(5), pp.760-778.