Write an essay on Automobile Club in Bangladesh?
There is a growing demand among the local residents of Dhaka in Bangladesh to start an automobile club. This following automobile club will serve as a common platform for every car enthusiast of Bangladesh for sharing the ideas and knowledge about varieties of cars. This automobile club shall be opened for specific age group of members. Here people shall also have the opportunity to acquire the basic skills of driving along with handling both domestic and international cars. There are already automobile clubs in different countries and in order to keep pace with them we have decided to start our own automobile club in the country.
In order to begin this particular automobile club, every leading member needs to dedicate and devote sufficient time at the national and local levels. There must be the provision of organizational meeting in this newly established automobile club that shall include minimum five members on periodic and annual basis to discuss various important issues that might affect the interests of this club. It is not essential for the members to possess iconic club vehicle for joining this club. They can become a member on the basis of their personal commitments also (State n.d.).
Before the establishment of such automobile club it is essential for the club founders to decide on the types of services and benefits that shall be offered to those who once acquired the membership of the organization. Members must use the resources available in online platforms to keep themselves organized with every legal document before launching such club.
Founders of the club must hire or do have the ability to develop and maintain any local website of the club. There are plenty of club websites that are freely available in the public domain. Once establishing the automobile club, the authorities must try to establish rapport with the local dealer for receiving help regarding discounts and sponsorship. Awareness must be generated among the residents of Dhaka regarding the benefits of joining or starting this particular automobile club. Efforts must be generated at the international and national levels to access resources for this club. These may include hiring special car mechanics, driving instructors and so on (Biz Journals 2010).
Founding members of the automobile club must attempt to secure the affiliation seals and logos of the relevant administrative bodies to present themselves before the people as the supported club. They can also look for the patronage of any rich people or organization in Bangladesh to create an impact among the people of Dhaka. Once securing the essential recognition, members should frame a specific direction to mark the level of participation, activities and involvement as per the requirements of the association. This specific automobile club must be brought under the coverage of insurance to safeguard its future from all types of problems. For that it is necessary to be in touch with relevant insurance companies to obtain best compensation for future damages.
Starting the Club
People who are members of different automobile clubs unanimously agree in one matter. They consider such associations to be the meeting place of the people of diverse backgrounds. But while it comes to starting such club the following aspects must taken into consideration. These are summarized in prescribed steps mentioned below:
Step 1: Establishing of the goal of the automobile club
It is up to the conscience of the founding members of the club to decide whether to focus on any specific car type or car belonging to general interest. Based on that, participants shall decide whether to join this club or not. The goal must be specific when it comes to mentioning about the model, age and make of the cars. It is better to enumerate the goal in written form in the club charter for obtaining better response from the participants. Without setting any fixed goal, candidates may find it suspicious of its motives and refrain from joining it (Nec Classic Motor Show 2015).
Step 2: Scheduling of a meeting
Search a spot for first meeting to finalize a time and date. Majority of the new members will seek to arrive with cars and so proper accommodation arrangement must be made in advance. It is better to utilize any commercial parking site for accommodating such vast gathering. Without making such proper arrangement the meeting may end up in chaos and pandemonium and to avoid that use the best possible means.
Step 3: Club promotion
Let the formation of this particular automobile club be known to all. For that it is essential to advertise about such formation in details and encourage people to inform it to their nearby acquaintances. Founding members can place the advertisement in the website or can post in the mail address of the car enthusiasts in Dhaka. It is important to be mentioned in detail regarding the membership charge and other miscellaneous costs as they play a vital role in promoting any clubs. Without mentioning these details in the advertisement, people may think of the possibility of imposing hidden costs.
Step 4: Holding meeting for the new members
After the formation of this new automobile club of Dhaka, authorities must extend their arms openly to welcome potential and new members. They must elaborate on detail what are the aims and objectives, requirements, restrictions and expectations of the participants from this newly established automobile club of Dhaka. They should also speak about the leadership and management of this automobile club in detail.
Step 5: Acquiring accreditation from competent bodies
Majority of the automobile clubs shall offer accreditation documents of well known local clubs. So this particular automobile club must also do the same in order to enjoy different types of benefits in the form of patronage and local sponsorships. It can also get help for promoting and publicizing their services and other packages much easily through incurring less expenditure.
How it works?
Our automobile club in Dhaka mainly comprises of 40-45 vehicles and to offer wide range of selection options we regularly buy or sale such cars just to introduce change in the selection pattern of our members. Some these cars are given to us free of cost as the automakers want to have feedbacks on the driving experience of the car enthusiasts of their vehicles. Though we have established this automobile club in Dhaka but we are also planning to open its branches in other locations like Chittagong, Sylhet, Bogra, Khulna and many more. People seeking to acquire the membership of this club must be within the middle of 30 to 40 years and must be male (Road Side Assistance Services Review, n.d.). This particular automobile club of Bangladesh is also in the race of accommodating participation of various celebrities.
The three annual membership levels of the club mainly include platinum, gold and silver of different prices. Every member shall be entitled to access different cars of the club with a point based system of reservation. Members belonging to the level of platinum have the scope of getting many points to get cars delivered at their homes. Points are normally determined on the basis of the popularity of the car, its staying durations with the members and reservation timing. For booking any car, the member must make an immediate call to state when his requirement durations and period of return.
In our club, a member shall line up all the cars that usually involve shifting 3 or 4 other vehicles around limited space. He mainly notes the fuel level, mileage as well as checks the damage in any car. Members must return their cars with same gas amount in tanks during the time of booking it. This staff also engages in other activities like putting the switch of the headlights properly, diagnosing various spare parts of the cars and so on. Members shall be handed over the vehicle keys to drive freely. All our cars comprise of good brake system with emergency one and we always conduct a driving test of the member before handling the car.
The Social Aspect
Our club will not rent its cars to any stranger and on this basis is quite unique from other clubs. Such clubs on the basis of the recommendation of the official members sometimes rent cars to unknown individuals. But we shall not follow the footsteps of those clubs. Our automobile club in Dhaka shall only give cars to its registered members only and that too on the basis of advanced booking. Our club will never act on the basis of the recommendation of any member when it comes to recommending any unknown individual to offer our cars. This has made our automobile club very unique and has infused the spirit of social respect among the registered members. It is to be noted that we never accept money or unauthorized favor from anybody to lend our cars (Better World Club n.d.).
Our automobile club organizes different family based events where members along with their families can participate in them to have the fun of the evening. Our lounge bar is accessible 24/7 and is stocked with varieties of liquors bearing the sponsorship logos of Espolon Tequila, Bulldog Gin and Whistlepig. Our automobile club is also stacked with varieties of classic cars which are used for various outdoor events (The Guardian 2015). Our club has also arranged for separate location for rally driving where members have the fun of running cars together in the form of race. These locations are mostly scenic and drivers have the option to periodically halt in order to switch in other cars. The rally is of 8 members where every driver will have the option to drive eight different cars.
We thoroughly ensure that all our drivers are thoroughly trained before participating in this rally. Our club has hired expert professionals to teach the newcomers the basics of safe road driving. Till now our member has not got involved with road accident and they do receive wide appreciation from every quarter of Bangladesh due to safe and efficient driving.
Services of the Automobile Club
- Short holiday/weekend break: Members have the option to join our club for enjoying their holidays with their loved ones in our cars.
- : Members can also reserve our car for the purposes of shopping also. All our cars are perfect to accompany them for long and short distance shopping quite comfortably.
- Family/social visits: Our club offers cars to the members for making social/family visit also. All our cars are exclusively designed to offer you and your family surplus comfort while making any social visit (Royal Automobile Club n.d.).
- Educational reasons: For the purpose of attending distant educational institutions we offer cars to our registered members with no hidden charge. Our staff shall ensure that the booked car functions normally and help the member to drop their wards within time.
- Business travel: Our automobile club in Dhaka provides cars to its members to have a comfortable journey for business purpose.
- : This specific automobile club also allows members to have its cars for admitting any of their members to hospitals or for treatment to the doctors (All State n.d.).
Pillars for developing the Club
There are four pillars involved with the formation of this automobile club of Dhaka and these mainly include the following mentioned below:
- Proper infrastructure: Without securing proper infrastructural arrangements it would have been quite impossible to secure approval for the creation of this club. These mainly include well marked parking spots and quality club vehicles.
- Securing the support of local community: Without obtaining strong support and response of the residents of Dhaka our task would have been remain incomplete. It is because of them that we are successful in getting appointment with relevant organizations to seek for their approvals.
- Need for aggressive marketing: This particular automobile club though has attained the response of every people of Dhaka but many people in Bangladesh are unaware of its existence. For that there is the need to rapid advertising to create buzz for it in all corners of the nation (Chaca n.d.).
- Identification of other essential aspects: The club needs to identify a suitable spot for its journey. Along with that it also need to be made other arrangements like back office formation, hiring local staff and much more.
Marketing & Promotions
The company will resort to the popular modes of promotions and would look forward to reduce the expenses it incurs towards pre-establishment promotions. Some of the marketing pillars that will be used are:
Social Media: Extensive use of online promotions and driving traffic or popularity towards the services would be done through generic marketing. It will involve SEO, SMM, and a range of other online digital marketing tools.
Print Media: The Company will be coming up with several monthly advertisements in targeted magazines and popular newspapers across Dhaka. In order to make it more popular and expand its potentials to other cities in Bangladesh, the company will be publishing quarterly adverts, editorials, and PR events in popular newspapers across Bangladesh. Popular lifestyle magazines will be yet another area of promotional platform.
Word of Mouth: This is something the company will heavily bank upon. The intent is to offer a platform that gets popular due to its quality of service and community. Word of mouth publicity will play a crucial role when it comes to promoting the automotive club.
State, Frequently asked questions for Automobile clubs, viewed on 29th January 2016, https://www.sos.state.tx.us/statdoc/faqs2600.shtml
Biz Journals 2010, AAA to set up repair shops throughout mid-Atlantic, viewed on 29th January 2016, https://www.bizjournals.com/baltimore/stories/2010/09/13/story8.html
All State, Membership Plans Built With You In Mind., viewed on 29th January 2016, https://www.allstate.com/roadside-assistance/motor-club-membership-plans.aspx
Road Side Assistance Services Review, National Motor Club Review, viewed on 29th January 2016, https://roadside-assistance-services-review.toptenreviews.com/national-motor-club-review.html
Nec Classic Motor Show 2015, Car Clubs, viewed on 29th January 2016, https://www.necclassicmotorshow.com/show-features/car-clubs
Royal Automobile Club, Woodcote Park Facilities & Services, viewed on January 2016, https://www.royalautomobileclub.co.uk/Staying-at-the-Club/Woodcote-Park-Facilities-&-Services
Chaca, Welcome to the Classic and Historic Automobile Club of Australia, viewed on 29th January 2016, https://www.chaca.com.au/
The Guardian 2015, End of the car age: how cities are outgrowing the automobile, viewed on 29th January 2016, https://www.theguardian.com/cities/2015/apr/28/end-of-the-car-age-how-cities-outgrew-the-automobile
Better World Club, The Nations Only Eco-Friendly Auto Club. Roadside Assistance, Insurance, and Travel, viewed on 29th January 2016,https://www.betterworldclub.com/