1. What messages is the Web site trying to convey?
The website of Boeing business jet has focused on advertising their airlines and their robust characteristics. The website is trying to convey that their products are the best from any other aviation product available in the market. It is has brought the best of all commercial aviation into the domain of private air travelling. It offers various Boeing products that could b uniquely customized as well for every sectors such as private, government or business.
2. What did you think about the company before visiting the Web site, and how does your perception compare to the message conveyed by the Web site?
Before visiting the website, I knew that this too shall elaborate on the various kinds of Boeing products and like any other official aviation product website it may also be dull and color conscious but to my surprise I found it really eye-catchy and it comprises of responsive design. With the same, the quality of the website is simple and intuitive. In addition, the speed at which the website loads is also very fast.
3. Does the Web material match what you thought or is it different?
It has implemented flat design using two-dimensional flat images which are pleasing to look at. The theme, images and color scheme of the website is very attracting and it grabs the attention of the customers. Furthermore, it has vividly reflected everything that a potential customer should know before buying a product. It is also very conveniently developed in order to ensure that their customer may find what they are looking for with an ease.
4. Is the Web site helping the company build brand equity? Why or why not?
Yes, the website is helping the company to build its brand equity and it is really helping the Boeing Business Jets in great terms, as the above mentioned factors are effective enough to develop the brand equity of any company.
