2. Then, answer ALL the following questionsin both of your oral presentation and written report:
a) Analyse the competitive forces facing Qantas, using the ‘five forces’ framework.
b) Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) evaluation of Qantas’s competitive strategy.
c) What has been Qantas’s corporate strategy across its domestic and international divisions since 1992
How has that strategy changed in response to market changes
d) Identify any two (2) accounting policy choices that you think should be closely watched by auditors and analysts for a company in the airline industry.
Discuss in details for each of the two accounting policy choices above and explain why you have chosen each of them.
e) Evaluate Qantas’s financial performance (Revenues and Expenses) and financial position (Assets, Liabilities, and Owner’s Equities) at the end of 2013 (as specified in the textbook’s case studies).
f) Evaluate Qantas’s financial performance (Revenues and Expenses) and financial position (Assets, Liabilities, and Owner’s Equities) at the end of the latest financial year that you can find.
g) Analyse the differences and similarities in your findings between part (e) and part (f).Then, make a clear recommendation to potential and existing investors on whether they should hold, buy or sell Qantas shares. Clearly explain your opinion.
Note: The assignment marking guides are provided below to guide students on the group oral
presentation and the individual self-reflective summary.