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B01BAVA320 Self Reflection For Qantas Airways Aviation Industry

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Questions:

a)Analyse the competitive forces facing Qantas, using the ‘five forces’ framework.
 
b)Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) evaluation of Qantas’s competitive strategy.
 
c)What has been Qantas’s corporate strategy across its domestic and international divisions since 1992? How has that strategy changed in response to market changes?
 
d)Identify any two (2) accounting policy choices that you think should be closely watched by auditors and analysts for a company in the airline industry. Discuss in details for each of the two accounting policy choices above and explain why you have chosen each of them. 
 
e)Evaluate Qantas’s financial performance (Revenues and Expenses) and financial position (Assets, Liabilities, and Owner’s Equities) at the end of 2013 (as specified in the textbook’s case studies).
 
f)Evaluate Qantas’s financial performance (Revenues and Expenses) and financial position (Assets, Liabilities, and Owner’s Equities) at the end of the latest financial year that you can find.
 
g)Analyse the differences and similarities in your findings between part (e) and part (f). Then, make a clear recommendation to potential and existing investors on whether they should hold, buy or sell Qantas shares. Clearly explain your opinion.

 

Answer:

Self-reflection basically deals with the capacity to learn more about the purpose. The main objective of this report and the presentation is to have a critical and an in-depth analysis of the Qantas Airways. Qantas Airways is one of the aviation industry which standout amongst the most known leads in the Airline business. Being the third most seasoned carrier and the third biggest by virtue of fleet size and the joint of the team having an employee count of 30000 as of now, the organization began its working in the period of March 1921. For the most part it works at the Brisbane Airport, Melbourne Airport and Sydney Airport. The present revenue of the organization is $17.1 billion the monetary year 2017. The basis of the reflection is a report which gives knowledge about the competitive analysis of the Qantas Airways. I also learnt about the SWOT analysis and the review of the financial performance. Furthermore, I gave recommendations that suggest that to the company on how to maintain the competitive advantage to sustain for the longer time in the market. In this report I also focused on the major highlights that will describe each section of the competitive analysis such as the bargaining power of the buyers, bargaining power of the suppliers, potential threats that can occur if any new company enters the airline market, the threat that has been available to the company. I learnt how to do the SWOT analysis of the company along with the overview of the financial position of the Qantas from the year 2013 or 2016. The major differences that I came across during the scrutiny of the annual report of the Qantas is that the revenue have increased by 13% overall from the year 2103 to 2108 in the period of five years. Moreover in general the company has applied the strategies to enhance the business and expansion. According to my opinion after reviewing the financial statements of the company I believe that the company needs to cut down its operational expenses and invest more in purchasing of the new aircraft with new features that will attract the customers of all class. In my view the Qantas Airways is a good topic to analyse in the aviation industry as it is popular and I myself have travelled once from this flight, therefore it becomes relatable to do an analysis of the company. Majorly this analysis helps me enrich my capability to draw the conclusion on the basis of scrutiny of the annual reports as well studying in general the on-going strategies adopted by the Qantas Airways. I also learnt how to conduct the ratio analysis. This also helped me gain knowledge about how to conduct a presentation and address the same to audience so that they can gain the same knowledge.

 

In the light of this, the paper not only provided with the concepts of the strategic management that are applicable in the day to day lives as well and also let me develop the mathematical and the analytical mind. 

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