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B100 An Introduction To Business And Management

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1. Using information from the case study and concepts from Block 4, Reading 31, describe the product that you think Festivals Edinburgh are offering.

2. Using two concepts from Block 4, Reading 30, and information that can be inferred from the case study, describe what you think are the motivations for local people to attend the festivals.

3. You are required to explain the concept of the circular flow of income and apply it to the context of the Edinburgh festivals.

4. Describe the main activities pursued by government in mixed economic systems and define what lobbying is, and explain why lobbying is important for Festivals Edinburgh.

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