A PEST is an acronym for four macro-environmental factors which include political, technological, socio-economic, and economic determinants (HO, 2014). PEST analysis is a tool that organisations use to organise, evaluate, and discover the macro-environmental factors that can influence the performance of their businesses. The framework explores the threats and opportunities due to technological, social, economic, and political forces. The findings from the PEST analysis direct the strategic planning of the institution. Additionally, the results from the framework help the workers of the organisation in conducting informed market research. Other forms of analyses like SWOT, SOAR, and risk depend on the outcome of the PEST analysis.
St. Mungo's is a registered charity organisation in England. The main aim of the institution is to assist individuals who are homeless (Bagnall et al., 2016). The charity organisation started supporting individuals who sleep on the streets from the year 1969. The institution is one of the largest providers for the homeless in England. St. Mungo's provides both support and bed to thousands of homeless individuals across the southwest and southern England every night. The organisation also has a phone line, mobile app, and a StreetLink website where the homeless individuals can access information about their services. This report will perform a PEST analysis in the London borough of Hackney to ascertain its viability for the opening of a new St. Mungo's. It will also make five recommendations about the possibility of opening a new Mungo's centre in Hackney.
Political (Local borough plan for the future and government policy)
i. Hackney JSNA provides accommodation for homeless people for not more than six months.
ii. Hackney JSNA has proposed the construction of innovative accommodation for rough sleepers.
iii. Hackney JSNA has proposed the construction of additional rooms to prevent overcrowding in the city.
iv. Hackney CCG has funded numerous hostels to open in 2020.
v. Hackney CCG proposes the empowerment of charity organizations to accommodate rough sleepers
Social (Facts and Figures about Borough population)
i. Hackney has the highest number of homeless people (130) in 2017.
ii. Hackney ranks sixth in London as far as rough sleepers are concerned in the years 2012/2013.
iii. 95% of the rough sleepers are men according to 2012/2013 statistics.
iv. A majority of city dwellers have good health
v. A majority of Hackney residents are white and speak in English
a) JSNA has committed £3 million to tackle homelessness over the next three years
b) Hackney CCG has committed £5.6 million to accommodate the rough sleepers over the next four years
c) Hackney JSNA has invested more than £5 million to solve the problem of overcrowding.
d) JSNA has also set aside more than £3 million to build more hostels.
e) CCG has committed resources to move rough sleepers from the streets of Hackney.
a) Hackney has developed a mobile app that collects information on the homeless and street sleepers.
b) JSNA has provided a toll-free telephone number that the homeless can use to reach the authorities.
c) CCG has developed a website that provides information on the total number of people living in hostels.
d) Hackney JSNA has a website where the public can learn about their various charity services
e) The JSNA website also contains statistics of the rough sleepers and the homeless.
Hackney JSNA provides accommodation for the homeless and the rough sleepers for six months. For the six months of stay, the authorities assist the homeless individuals to acquire their own houses (Potter et al., 2015). In the years 2012/2013, the city administrators availed temporary accommodation to both the homeless and those awaiting the settlement accommodation offer. In 2012/2013, the city received more than 36 applications from the homeless individuals (Bertotti et al., 2015). The request for temporary accommodation has been increasing steadily in the last one and a half a year. The city administrators expect the number of applications to double in the next two years. The homeless and the housing needs team is working with the authorities to solve the issue of homelessness. The team has recommended the construction of an additional fifty houses to curb the problem.
Hackney JSNA has proposed the construction of innovative accommodation for the rough sleepers. Additionally, JSNA has created service models to support the individuals sleeping on the streets of Hackney. The city has partnered with St. Mungo’s to construct new hostels which will accommodate the long-term rough sleepers (Minas, and Enroth, 2015). The administrators of Hackney understand the difference between the transient rough sleepers and their long-term counterparts. The city has constructed a hostel called The Lodge to accommodate the street sleepers (Watt, 2018). The hostel provides accommodation in the hotel-style model thereby abandoning the traditional fashion. The Lodge not only houses the rough sleepers but also support and engage them. Hackney is also liaising with local churches to provide accommodation to the homeless. Broadways are also emerging as a viable alternative that offers temporary housing for the rough sleepers. The CCG is also trying to support the street sleepers by getting them jobs that can boost their finances and enable them to afford accommodation.
Hackney ranks 6th as far as the number of rough sleepers is concerned in London (Fitzpatrick et al., 2015). Rough sleeping is a visible type of homelessness. Therefore, the ranking is an alert that the administrators should work together with the charity homes to accommodate the rough sleepers. The process of helping the homeless is a challenge in the entire London city (Parsons, and Pettinger, 2017). The rough sleepers are exposed to various crimes due to the poor security in the streets. Individuals sleeping on the roads are also vulnerable to alcoholism and drug abuse. Additionally, the rough sleepers are at risk of acquiring mental and physical illnesses due to the unfavourable living conditions in the streets. Recent research has indicated that numerous issues push individuals to sleep in the streets. However, a group of rough sleepers refuses to receive support from the government and charity organisations.
95% of rough sleepers in London are men according to the 2012/2013 statistics (Hornigold, Johnston, and Llamas, 2018). Additionally, 84% of the street sleepers are between the ages of 25 and 56 years. 11% of the rough sleepers are above the age of 56 years. Majority of the street sleepers were UK nationals while the remaining population hail from the rest of Europe. Majority of the rough sleepers have a mental illness, drug abuse, and alcoholism issues (Sanders, and Albanese, 2017. In comparison to other homeless individuals, the rough sleepers have the worst health status, a condition that calls for the intervention of the authorities. Statistics also show that homeless individuals visit the acute health facility services three times above the others. The high level of hospitalisation presents an economic burden to the government of the city. Rough sleepers also report an elevated prevalence of diseases like tuberculosis. Therefore, the charity homes should intervene to accommodate the rough sleepers for the sake of good health.
Hackney JSNA has committed £3 million to tackle homelessness over the next three years (Buck, and Jabbal, 2014). The funds target three main areas including the construction of hostels, catering for those at risk of homelessness, and resettling the rough sleepers. The JSNA plans to partner with charity homes like St. Mungo’s to solve the homelessness menace in Hackney (Parker-Radford, 2015). The authorities intend to construct fifty units to accommodate those at risk of homelessness. JSNA also plan to use part of the allocated funds to develop temporary accommodation for individuals who are on the verge of getting new jobs. The authorities intend to furnish the housing units per the preference of the homeless individuals. JSNA also plan to pay the churches and mosques to accommodate the rough sleepers at night. Other creative accommodation involves erecting tents to contain those opposed to moving into the hostels developed by the charity homes.
CCG has set aside more than £5 million to solve the overcrowding issues in Hackney (O'Brien, Greatley, and Meek, 2015). Overcrowding results in undesirable conditions like the spread of diseases like asthma and respiratory complications. Hackney plans to collaborate with charity organisations in building more housing units to solve the overcrowding problem. The issue has pushed certain individuals to the streets where they call home. The authorities are also planning to expand the walls of the existing houses to create sufficient space for the dwellers. CCG also resolved to relocate other individuals to uninhabited sections of the city. People who live in overcrowded places are at risk of becoming homeless since such areas are prone to domestic violence (Bartlett et al., 2016). Therefore, the city authorities should use part of the funding to curb the impending homelessness. The authorities should urge the landlords to lower the rents so that every citizen can afford a spacious apartment in Hackney.
Hackney has developed a mobile app to collect information on the homeless and the rough sleepers (Greene, 2014). The residents of Hackney can notify the relevant support groups about the whereabouts of the rough sleepers and the homeless. Once the charity homes identify the location of the street sleepers, they approach them and solve the accommodation issue. The mobile app is also a source of information for other well-wishers. The app has a contribution link where the public can obtain information on how to support homeless individuals. The well-wishers can also offer an extra apartment to the charity homes for the accommodation of the rough sleepers. A functional toll-free mobile number also exists in the application. Members of the public are free to contact the local authorities in case they spot a rough sleeper or a homeless individual (Dorney-Smith et al., 2016). Therefore, the mobile application is facilitating the accommodation of the homeless people.
Apart from the mobile application, Hackney has a functional website where the public can access statistics of homeless individuals (Petty, 2016). The website developers always update the information on a daily basis. The national executive requires the knowledge to make a general budget for the people of Hackney. Charity homes also need information on the website to estimate the number of hostels that can accommodate homeless citizens (Ramos, 2018). From the website data, members of the public can determine the sufficient contribution towards helping the rough sleepers. The website also notifies members of the public about the efforts that local authorities are making to accommodate the homeless individuals. The charity homes associations are taking advantage of the website to showcase the hostels for helping the rough sleepers. Additionally, the charity homes associations can use the statistics from the website to request for government assistance. Therefore, the website is a valuable source of information.
It is recommended that St. Mungo's should open its branches in Hackney due in no small number of homeless individuals in the area. The charity organisation should construct hostels to house the homeless and the rough sleepers. According to 2017 statistics, the district had 130 homeless individuals (Fallaize et al., 2017). The vast numbers make accommodation to be a priority issue in Hackney. Therefore, the charity Housing association should collaborate with the local authorities to accommodate the rough sleepers. Secondly, St. Mungo's should set up additional houses in Hackney since the area has a strong political will for assisting the homeless. The quest of the local authorities to provide temporary accommodate indicates their urge to accommodate the rough sleepers. Additionally, the fact that the local authorities are providing innovating accommodation to the homeless should encourage St. Mungo's to contribute to the course. Thirdly, the registered housing association should take advantage of the favourable economic situation of the region to construct hostels for accommodation. The national administration has set aside £3 million to settle the homeless. St. Mungo's should request for financial support in their quest of providing shelter. The organisation should also take advantage of the overcrowding funds to construct additional hostels.
Fourthly, Hackney has the necessary technological advancement that encourages the development of accommodation hostels. St. Mungo's should rely on the information on the website before constructing accommodation units. The data from the mobile application and the website will help the organisation to determine the number of hostels to build. Therefore, technological advancement encourages the construction of accommodation houses. Fifthly, St. Mungo's should construct accommodation hostels due to the undesirable implications of sleeping on the streets (Cooper, Graham, and Himick, 2016). The rough sleepers are vulnerable to both mental and physical ailments. Additionally, homeless individuals are susceptible to theft and other criminal activities. The above recommendations should encourage St. Mungo's to construct housing units to accommodate the homeless and the rough sleepers.
PEST stands for the four macro-environmental factors which include political, environmental, social, and technological determinants. St. Mungo is a registered charity association which accommodates the homeless and the rough sleepers in London. Hackney JSNA help homeless individuals for not more than six months. Additionally, JSNA has proposed the construction of innovative units to accommodate the rough sleepers. The local authorities are also liaising with churches to house the homeless individuals at night. 2017 statistics indicate that 130 individuals were homeless in Hackney. Moreover, 95% of the rough sleepers were men according to the 2012/2013 statistics. The large numbers are a concern to the local authorities and the charity associations. Hackney has set aside sufficient funds to tackle homelessness and rough sleeping. The local authorities have committed £3 for the homeless and additional £5 million to counter overcrowding. Hackney also has the necessary technological advancement to tackle homelessness. The locality has a mobile application that helps them to gather information on the number of people without homes. It is recommended that St. Mungo's should construct new hostels in Hackney due to various reasons. A large number of homeless individuals at the region should convince the housing organisation to swing into action.
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