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BA60034E Research Methodology

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  • Course Code: BA60034E
  • University: University Of West London
  • Country: United Kingdom

Question

Assessment

Please see information required, should have Sections: 1, 2 and 3 with headings. Also use section two as a reference point much include all. 

Rahat Continental Limited has engaged you as a consultant to provide the company with a business strategy to establish a new e-commerce venture to sell infant organic cotton wear in the UK. 

The company requires a 3500 words professional report covering all of the following criteria:

1. A detailed strategy proposal based on extensive and relevant market research supported by key facts and figures.

 a. Introduction

2. Your research must identify:

a. Key business drivers behind company’s expansion into the UK.
b. Important barriers to trade and protectionist policies that can hamper the new venture
c. Ethical, social and legal issues that needs to be taken into account
d. cross-cultural issues that are relevant to the proposed venture.

3. Based on the evidence from your research evaluate the feasibility of the proposed venture in the current UK market environment taking into consideration:

a. the e-commerce option versus other methods of expansion;
b. the aspects of international marketing relevant to the proposed venture; and,
c. potential impact of Brexit on the venture
d. Recommendation
e. Conclusion 

The reports are expected to follow UWL Harvard Referencing. 

Timing and methods of feedback: Within 15 working dates of the date of assessment:

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