The research proposal is created for discussing about the major aspects of corporate strategies and change management on the business performance of HI-RANGER VOF within the construction sector of Suriname. The company is specialized in electrical grit, industry cooling along with grit blasting that enables delivering the right construction services and allowing the clients to get the best quality services. The research will be conducted for discussing about the background of research, the objectives to be achieved along with providing a brief literature about the concept (Soubra, 2014). The research methods will also illustrate how the corporate strategies and organizational change and bring improved performance and ensure innovation, creativity and better business performance in terms of service delivery and improved customer satisfaction as well.
The background of research focuses on the effectiveness of corporate strategies including the growth platform strategy that includes market penetration horizontally, vertically and even manage market diversification for ensuring that the business grows and develops with time. The market penetration strategy can help in entering the new market segments and drive the customers’ behaviors to generate higher revenue and competitive advantage in business as well (Goetsch & Davis, 2014). There are global business strategies as well that can assist in expanding the business globally such as the cost leadership strategy, sourcing and market expansion strategy too while the construction company can also make corporate decisions and attain competitive advantage in business. The change management strategies include employee recognition programs, performance appraisal and redefining the cultural values for enabling innovation within the construction sector and deliver the best quality services through improved electrical, grit blasting and industry cooling tasks with much ease and efficiency (Cameron & Green, 2015).
The rationale of the research explains the bigger problem that may be faced by the construction firm due to lack of corporate strategies and change management for HI-RANGER VOF in Suriname. The rationale if the research is problems such as lack of innovation and employee satisfaction, which can not only lower down the morale of theirs but may even lead to deterioration of business performance, finally leading to business decline (Kay, Youtie & Shapira, 2014). The rationale statement also illustrates how the lack of change management can make the company incapable of responding to changes and external factors, due to which there will be lack of communication and exchange of information, furthermore create conflicts between the employees and degrade the organizational performance too. Thus, it is important to make sure that the right corporate and change strategies are implemented for enhancing the business performance and allow the company to generate higher business revenue along with greater competitive advantage in business as a whole (Benn, Edwards & Williams, 2014).
The research aims to discuss about the corporate strategy and organizational change strategies that are responsible for creating a positive impact on the business performance of HI-RANGER VOF, Suriname within the construction industry (Serra & Kunc, 2015).
What is the impact of corporate and organizational change strategies on the performance of the construction business named HI-RANGER VOF, Suriname?
How can the various approaches be helpful for enabling changes at the construction firm?
Does the corporate and change management strategies create any impact on the organization’s ability to achieve innovation and competitive edge over its competitors?
What are the suitable measures recommended for integrating the right corporate and change strategies with the business objectives of HI-RANGER VOF?
The literature review section illustrates about the various important aspects of corporate and management strategies that have assisted the business organizations to improve its business functioning along with fostering innovation, creativity and managing integrity of research too. According to Benn, Edwards & Williams (2014), the organizational change management and corporate strategies are responsible for managing the sustainability and improving the business outcomes within the construction sector. It has not only improved the business performance, but also has created scopes and opportunities to enable innovation, creativity and enhanced business performance (Benn, Edwards & Williams, 2014). The research integrates the corporate strategies and change management with the business goals for deriving the best possible outcomes through improved leadership aspects along with the business’ focus on sustainability and attaining competitive advantage in business as well. This has not only benefited the organization, but also has assisted in making the company become socially responsible by contributing to the community as well (Serra & Kunc, 2015).
As stated by Serra & Kunc (2015), the corporate business strategies are implemented to strive for creation of better value and benefits along with greater selling advantage and increase in market share too. The corporate strategies have not only helped in putting the marketing efforts properly, but also have made the business successful through creation of growth platforms and expanding scopes for global business expansion as well (Serra & Kunc, 2015). The cost leadership strategies have helped in keeping the prices of products consistent while the market penetration and diversification have allowed the firm to reach new market segments and create a larger customer base to generate higher business revenue and foster innovation too. According to Doppelt (2017), the corporate strategies also include online business strategies required to create an online presence and manage the marketing techniques much more conveniently through search engine optimization, involvement of social media platforms and management of online advertisements and sales funnel (Doppelt, 2017). Considering the statements provided by Benn, Edwards & Williams (2014), there are change management strategies too such as the redefining of cultural values and beliefs, managing power and authority along with shifting the burden of change. The change has been brought in terms of innovation and creativity with the recruitment and selection of individuals who possess relevant skills, knowledge and expertise to perform to their potential and gain the ability to drive business performance through increased revenue generation and gaining a competitive edge over its competitors as well (Benn, Edwards & Williams, 2014).
The methods of research are to be illustrated in the research methodology section of the research proposal. It is considered as one of the major chapters of the research because of its ability to define the right philosophy of research, appropriate design, and approach along with the ways both qualitative and quantitative data will be collected and analyzed. The mixed methods are used because of the consideration of both qualitative and quantitative data (Lewis, 2015). The limitations of the research along with the values and ethics maintained for maintaining the integrity of research will also be considered as integral part of the research regarding the impact of corporate and change strategies on business performance.
The main philosophies of the research are positivism, post positivism and interpretivism research philosophies used to ensure that the research will be conducted properly considering the good amounts of data and information collected during the survey process. The philosophies ideas and concepts will assist the researcher to obtain the knowledge about impact of corporate and change strategies and how it can make the business gain competitive advantage through improved innovation and creativity. The new ideas, theories and concepts will be developed for obtaining relevant information based on the sensory experience and enable proper logical reasoning too. The emerging of new ideas and concepts will further assist the researcher to obtain the actual truth about how the corporate and change strategies can be responsible for influencing the business performance (Weinberg, 2013). As most of the data and information are obtained by extracting the real work facts for proving the reliability and validity of the research topic, the positivism philosophy of research will be the most effective.
The research designs are considered including the exploratory, explanatory and descriptive research designs for explaining the reliability and justify the research validity too. The descriptive research design will combine the most important components of the research, create a link between the variables and ensure that the research objectives are met. The missing gaps in the research are also filled, which can create enough scopes for expanding the research and justify that the independent variables, i.e., corporate and change strategies creating a positive impact on the business performance, which is the dependent variable and due to this, the research aims to use the descriptive research design more often (Finfgeld-Connett, 2014). Therefore, in this research, the descriptive research design will be more suitable for conducting the research.
There are two different kinds of approaches including the inductive and deductive research approaches where new ideas and theories are constructed while on the other hand, the existing theories, concepts and ideas regarding the research topic. The existing theories and ideas are considered with the use of deductive approach, which can visualize the research subject matter and develop hypothesis to tests the results and check the validity and reliability of research. Thus, the deductive research approach will be more suitable for conducting the research and justify that the results are true to the fact based on the research context (Nassaji, 2015).
The data collection process enables gathering both primary and secondary data where the primary data is categorized into qualitative and quantitative data. The quantitative data will be obtained by presenting survey questionnaires to the respondents by making them knowledgeable about the research topic where they need to put their responses related to the questions whereas the qualitative data include the responses, views and opinions of the managers of the organization. The managers will be interviewed based on their suitable time schedule and they will be allowed to provide their useful responses based on the questions asked to them by the research to obtain the qualitative data (Van Der Aalst, 2013). The secondary data will be acquired by assessment of secondary sources like journals, articles, newspapers, documents and internet websites. Thus, the primary data collection will be done while the secondary data collection will be used to provide the literature section in this current research.
The random selection method will enable selection of homogenous group of people from a heterogeneous group randomly due to the limitation of a larger sample size. The non-probability sampling method will be beneficial for providing a convenient time for the managers to be present and provide their views and opinions regarding the questions asked to them. The managers should provide their responses without any bias and ensure that the sampling process and data collection process bear fruitful results al throughout the research (Fowler Jr, 2013). The sample will b selected as 40 customers and 5 managers of the organization.
Analysis of data
The quantitative analysis of data will be done with the use of SPSS tool and then present those in graphical formats, diagrams and tables for easily understandable by the researcher. The questions asked to the managers for obtaining qualitative data will require proper interpretation, based on which the results should be obtained to maintain validity and reliability of research (Tang & Zhang, 2013).
The respondents are needed to be acknowledged with the research topic and none of them should be forced to take part in the survey process, The research materials used should be destroyed after completion of research for ensuring that the data and information might not be subjected to any kinds of unauthorized access by users. The respondents should be made aware of the use of this research for academic purposes and for enhancing knowledge and skills to conduct research in the future and thus it should not be used for any kinds of monetary benefits (Velte & Stawinoga, 2017). This could assist in maintaining the authenticity and validity of the research too.
Few of the secondary sources could not be reliable and validated enough, due to which, there might be limitations regarding collection of appropriate data relevant to the research. There could also be time and cost limitations, which must be overcome with the allocation of proper budget and time for ensuring that the research will be conducted properly and within quick time considering the collection and analysis of data and information to be successful as well (Finfgeld-Connett, 2014).
Benn, S., Edwards, M., & Williams, T. (2014). Organizational change for corporate sustainability. Routledge.
Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Finfgeld-Connett, D. (2014). Use of content analysis to conduct knowledge-building and theory-generating qualitative systematic reviews. Qualitative Research, 14(3), 341-352.
Fowler Jr, F. J. (2013). Survey research methods. Sage publications.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson.
Kay, L., Youtie, J., & Shapira, P. (2014). Signs of things to come? What patent submissions by small and medium-sized enterprises say about corporate strategies in emerging technologies. Technological Forecasting and Social Change, 85, 17-25.
Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches. Health promotion practice, 16(4), 473-475.
Nassaji, H. (2015). Qualitative and descriptive research: Data type versus data analysis.
Serra, C. E. M., & Kunc, M. (2015). Benefits realisation management and its influence on project success and on the execution of business strategies. International Journal of Project Management, 33(1), 53-66.
Soubra, Y. (2014). 13 International competitiveness and corporate strategies in the construction services sector. Coalitions and Competition (Routledge Revivals): The Globalization of Professional Business Services, 193.
Tang, Q. Y., & Zhang, C. X. (2013). Data Processing System (DPS) software with experimental design, statistical analysis and data mining developed for use in entomological research. Insect Science, 20(2), 254-260.
Van Der Aalst, W. M. (2013). Business process management: a comprehensive survey. ISRN Software Engineering, 2013.
Velte, P., & Stawinoga, M. (2017). Integrated reporting: The current state of empirical research, limitations and future research implications. Journal of Management Control, 28(3), 275-320.
Weinberg, J. R. (2013). An examination of logical positivism. Routledge.