BAA539 : Strategic Entrepreneurship

In this paper, emphasis shall be put on the examination of the car internal sun visors in Australia with more focus on modifications (Ramoglou, 2013). As per the vehicle standards, all sun visors in Australia are supposed to be covered with absorption energy materials. In case both sides of the sun visors are contactable, then the above requirement applies to either of the sides. An energy absorbing material with a thickness equivalent to 1.5mm is supposed to cover every contactable mirror edge that is effectively attached to the sun visor (Katila e t al,2012). Important to note is that majority of current cars comprise of usually 2 sun visors. The two sun visors are present on both the passengers and driver's side respectively. To limit the amount of sunlight penetrating the windshield, every visor on both sides can easily be lowered. In the process of manufacturing car internal sun visors, a number of aspects are put into consideration (McGrath & MacMillan, 2009). Notably is the extreme environment of Australia. It is manufactured in a way that it can easily handle the hot suburban streets and other desert conditions. There also manufactured with purpose built and strong materials to counteract the heat conditions (Katila e t al,2012). .

Cost structures and revenues, Free paid, bound or outbound

The overall total revenues obtained from the sale of sun visors both with in Australia and other parts of the world are relatively higher. This is due to the ever increasing demand of cars globally (Ramoglou, 2013).   Therefore, the price of the sun visors puts into consideration the current demand and supply in the national and international environment. More importantly is that while setting prices for sun visors all costs incurred during the production process are put into considerations (Carlen, 2016). These costs are both inbound and outbound that can’t be avoided throughout production stages. Therefore, the existing cost structures of sun visors in Australia are relatively favorable as per the quality of products offered (Carlen, 2016).

The overall market for sun visors both domestically and internationally has somehow been affected by the lower levels of economic growth globally (Marc, 2012).  However, relative optimistic growth has been registered for these products. There is an expected rise in the overall demand of sun visors globally.  It should be noted that the current global dynamics favor the overall market of sun visors due to the increase in the consumer’s income. Therefore most consumers in Australia and other parts of the world like North America, South America, Asia and Africa can effectively afford the prices of sun visors without any inconveniences (Hamid,2015).

A number of local and international customers contact sun visors producing companies in Australia with offers to manufacture and sell specific number of items. Therefore,   sun visors are on a high demand both with in Australia and other parts of the world (Marc, 2012). The market is divided basing on region, vehicle type, sales channel and sun visor type. In addition the sun visor, market is also divided into electric vehicles, commercial and passenger vehicles. The sun visor market demand is evident in the domestic market and other parts of the world like Middle East, Africa, North America and Europe (Marc, 2012).

To effectively attract potential customers to try sun visors products a number of costs are incurred especially during the process of advertisement. It should be noted that adverting is both informative and persuasive and thus plays a significant role in enabling customers to try out a given product or service (McGrath & MacMillan, 2009).

Direct VS indirect, Customer acquisition, Distribution

Sun visors are distributed both nationally and internationally using a number of platforms. These include direct and indirect distribution. Under direct distribution products are directly sold to the customers with limited intervention of the middle men both in the national and the international market (Marc, 2012). With indirect distribution a number of middle men are involved throughout the process of sun visors sales with in Australia and other parts of the world. Therefore a combination of consultants, wholesalers, sales teams, internet and dealers are used through the distribution process (Marc, 2012). Hence forth the overall market for sun visor is currently higher and has a great potential to effectively accelerate the overall levels of business growth. This is based applications, technology and geographical data (Carlen, 2016). Conclusively, sun visors have a number of attributes which are generally important to customers of various market segments both in the domestic and international market environment (Hamid, 2015).

References:

Cranswick, Marc. (2012). The Cars of American Motors: An Illustrated History. McFarland. p. 247. ISBN 978-0-7864-4672-8. Retrieved 2 January 2015.

McGrath, R. . & MacMillan. (2009). Discovery-driven growth: a breakthrough process to reduce risk and seize the opportunity. Boston: Harvard Business Publishing.

Carlen, j. (2016). A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World. New York, NY: Columbia University Press. p. 1. ISBN 9780231542814.

Katila, Riitta; Chen, Eric L.; Piezunka, Hennin.g. (2012). "All the right moves: How entrepreneurial firms compete effectively" (PDF). Strategic Entrepreneurship Jnl. 6 (2): 116–132. doi:10.1002/sej.1130. Retrieved 18 May 2017.

Ramoglou, S. (2013). "Who is a 'non-entrepreneur'? Taking the 'others' of entrepreneurship seriously". International Small Business Journal. 31 (4): 432–453. doi:10.1177/0266242611425838.

 Hamid Q. (2015). "Decoding Right Strategies for Entrepreneurship". Greater Kashmir. Retrieved 30 March 2016.