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Bad News For The Customers Of Aviva Add in library

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Select a product or service that you now use. It could be your newspaper, internet service provider, car insurance company or asome other product or service that you regularly use. Assume that providers must raise its its rates, and you are the employee who must notify customers. Decide whether you should use the direct or indirect pattern. What, if anything, justifies the increase? What benefits can be cited?



 Bad news for the Customers of Aviva

On March 17, 2015 Aviva Canada is declaring with a heavy heart about the increase in car insurance rate from 12% to 15%. The customers have to pay more premiums for their insured car. This is an economic recovery plan. The rate of increase will affect the insurer a temporary contribution related to tax compensation for financial institutions. A memo is enclosed with this announcement (Maggio, 2014).


The Customers of Aviva,

March XX, XXXX

Sub: Increase in Insurance rate of Aviva Canada

Dear Customers,

It has been a pleasure to serve you for the past few decades and looking forward to enhance the customer relationship in near future.

With the news of ongoing deflation prevailing in the market, as the export industry is facing a slow rebound with its major concerns the company has to make the decision consulting its board of directors for raising the rate of Insurance from 12% to 15%. Due to deflation the company was getting affected in its operations in the country specifically in branches of Toronto and Regina. Though the prime aim of Aviva is to please their customers but in situations like this the company had to request their customer to cooperate with the company in this situation (Guffey and Loewy, 2010).

Unfortunately there is no alternative for the sustenance of the ongoing business and with no other option the company had to take this step. But the company is confident that the service quality will be better and even in view of these new prices, they would be competitive and reasonable enough for the choice of their respectable customer. A memo is enclosed with this copy

Thank you for your cooperation


Aviva Canada

(Name:                        )

Director of marketing department.



Guffey, M. and Loewy, D. (2010). Essentials of business communication. Mason, OH: South-Western/Cengage Learning.

Maggio, R. (2014). How to say it, third edition. Paramus, NJ: Prentice Hall Press.

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