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BAE1034 English For Business Studies

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How do companies that are able to endure and sustain their businesses differ from those that are not

 The businesses are just like the strengths and weakensses in a human being. These skills grow and nurture with time. The companies are able to endure and sustain the business by adapting and reinventing themselves and differ from the enterprise when they had started.

What does the author mean by the phrase “it had an ace up its sleeve” (lines 42 - 43)  The means that Xerox had to use their knowledge to provide them an advantage over the other businesses.State two key factors that downgraded the position of Xerox’s computer business in the American industry.

         The two key factors are:

  • IBM launched the PC and Apple came out with the Macintosh
  • The customers could not generate enough copies to be attractive to Xerox

According to the author, why do people evolve to survive but not to adapt

The truth is that we evolve to survive, not adapt. There is the  fear of losing what we possess more than we desire winning something we do not. The better we get at doing a particular thing, the less we want to work on something else. We surround ourselves with people who think like us and they give support to our inherent biases.

that is the tone used by the author in the last paragraph the author in the last paragraph uses a reflective tone.

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