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BB320 Integrated Strategy Capstone Environment

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You are required to write a review of the literature on business strategy. Select one of the following topics for your literature review:

Factors Influencing Strategy Implementation

Business Strategy and Competitive Analysis

The Alignment of Strategic Business Objectives

Business Strategy versus Corporate Strategy

Strategic Business Models

Strategic Planning in Small to Medium Enterprises (SMEs)


You are expected to adhere to the APA system of referencing, as adapted for use by the School of Business.

It is expected that you will use a fluent writing style demonstrating clarity of thought with accurate grammar and spelling.

You are to submit your report via turnitin on moodle, by close of business (COB) .

Literature Review Guidelines

A literature review is a critical analysis of published sources, or literature, on a particular topic and is a method of identifying, evaluating and interpreting the work produced by researchers, and often involves a critical appraisal of a piece of work.

Your literature review should describe, compare, contrast and evaluate the major theories, arguments, themes, methodologies, approaches and controversies in the scholarly literature on the topic of business strategy.

The purpose of a literature review is to:

  • Enable the student to develop skills to search, read, interpret and summarise the literature on a particular subject.
  • Determine what is known and not known about a subject, concept or problem in the area of business strategy.
  • Determine gaps, consistencies and inconsistencies in the literature about a subject, concept or problem.
  • Generate useful research questions/projects/activities for the discipline.
  • Promote development of protocols and policies related to business strategy practice.

And the literature review has the following functions:

to justify your choice of topic, theoretical or conceptual framework;

to establish the importance of the topic;

to provide background information needed to understand the study;

to show readers you are familiar with significant and/or up-to-date research relevant to the topic;

to establish your study as one link in a chain of research that is developing knowledge in the field of business strategy.

Components of a Literature Review:

Your literature review should consist of the following sections:

It is important to understand what a literature review is not.  It is not a place to:

State your own opinions on the subject (unless you have evidence to support such claims).

State what you think senior managers should do (unless you have evidence to support such claims).

Provide long descriptive accounts of your subject with no reference to research studies.

Provide numerous definitions, signs/symptoms without focusing on research studies to provide evidence and the primary purpose of the literature review.

Discuss research studies in isolation from each other.

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