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BBMK504 Individual Critical Reflective

tag 0 Download 10 Pages / 2,482 Words tag 25-03-2021

Question:

Learning Objectives (a,c,d from Unit Outline)  

  1. a) Understand the appropriate concepts, theories and techniques related to the important issues in brand management operations.
  2. c) Evaluate brands, renewal and extension strategies for brands.
  3. d) Critique, add value to and integrate brand equity management practices for brands.

It will access students’ discipline knowledge, communication proficiency, information literacy and problem-solving skills

Student Instructions

It comprises of a CRITICAL BRAND REFLECTIVE ESSAY, to reflect on your own learning in light of branding theories, linking practice to theory.

You must identify a product category and select two brands from within that category. One of the brands should be a brand that you regard as successful (with strong brand equity) and the other brand should be less successful (with poorer brand equity

You are then required to:

1) Critically evaluate and compare the performance of each of your brands.

2) Describe and contrast how each of the brands you have selected has built/ or not built brand equity on 4 key learning theories: PERSONALISATION STRATEGY, MARKETING COMMUNICATION STRATEGY, LEVERAGING STRATEGY, and BRAND ARCHITECTURE STRATEGY.

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Total 10 pages

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[Accessed 05 February 2023].

My Assignment Help. 'BBMK504 Individual Critical Reflective' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bbmk504-individual-critical-reflective/wesfarmers-fresh-strategy-to-safeguard.html> accessed 05 February 2023.

My Assignment Help. BBMK504 Individual Critical Reflective [Internet]. My Assignment Help. 2021 [cited 05 February 2023]. Available from: https://myassignmenthelp.com/free-samples/bbmk504-individual-critical-reflective/wesfarmers-fresh-strategy-to-safeguard.html.


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