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BEA 674 Data And Business Decision Making

tag 0 Download 7 Pages / 1,671 Words tag 23-11-2020
  • Course Code: BEA 674
  • University: University Of Tasmania

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  • Country: Australia


Each data set occurs on a separate worksheet of the “Assignment Data.xlsx” workbook, which can also be found in the Assignment folder on MyLo. 
Your executive summary should: A1. Identify which key measure(s) you investigated, briefly characterise overall performance (in no more than two sentences), and explain why the measure(s) is important to business success. (i.e. provide a very brief context for the report.) A2. Clearly state your key finding(s) including a quantification of the key opportunity(s) / problem(s). A3. Summarise key recommendations (next steps). A4. Sell the rest of the report – motivate the time poor reader to spend the time digesting it. 
Describe the scope of your study (i.e. what entities, time periods etc. the study covers, and the source of your data.). Also include any key caveats. B2. Expand upon the performance characterisation in the Executive Summary and effectively communicate how key measure(s) performed not only overall, but also for broken down by important categories. For instance: a. A Sales Manager would not only want to know how overall profit or revenue is going, but also see it from product perspective, a sales person perspective and so on… b. Whilst an Operations Manager would not only want overall view of fault volume and time to fix, but would also want to see how its tracking over time, and from a fault type perspective and so on… c. And a Call Centre Manager would want to how overall customer experience and immediate sales are going, but also what that looks like from a customer age perspective, as well as view as to which issues are most common, etc. 
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