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BEA2017 Intermediate Management Accounting

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Question:

A proposal has been received from Delicious Foods, an outside vendor that is willing to supply cafeteria services. Delicious Foods has proposed to pay Titanium $1,300 per month for use of the cafeteria and utilities. Titanium would be expected to cover equipment repair costs. In addition, Delicious Foods would pay Titanium 8% of all revenues received above the breakeven point; this payment would be made at the end of the year. All other costs incurred by Delicious Foods to supply the cafeteria services are variable and equal 75% of revenues. Delicious Foods plans to charge $7.80 for an entre?e, and the average price for the sandwich or salad would be $5.50. All other daily sales are expected to average $370. Delicious Foods expects daily sales of 70 entre?es and 98 sandwiches or salads.
Required: 
Titanium Operations 
1) Is Titanium’s strategy one of product differentiation or cost leadership? Explain.
2) Calculate the change in Titanium’s operating income in 2015 and 2016.
3) Calculate the growth, price-recovery, and productivity components of changes in operating income between 2015 and 2016.
4) Does the strategic analysis of operating income indicate Titanium was successful in implementing its strategy in 2016? Explain.
Titanium Support Function 
5) Determine whether the plan for downsizing the current cafeteria operation would be acceptable to Titanium Corporation. Show all calculations.
6) Is the Delicious Foods proposal more advantageous to Titanium Corporation than the downsizing plan? Show all calculations.
7) Provide a recommendation given the case facts and your analysis.
8) Pay attention to detail within your answers in terms of spelling, grammar, and formatting.
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