Firewood as a product dates back to the beginning of civilization and it represents one of the simplest procedure of heating a home. The burning of firewood is considered to be eco-friendly as 96% of the released carbon has been already absorbed from the atmosphere (Kinash, Walmsley and Hemery 2013). It should also be noted that firewood is just a small or twisted piece of trees which are not utilized in buildings or furniture. Therefore it implies that a crop of trees would actually be carbon negative as the high-quality pieces would lock up carbon in houses via chairs, tables, rafters amongst others. Today, firewood is not getting used as it was used in previous years when our grandmothers made use of those for preparing food on the wood burning stove. Today the main use of firewood still is for heating homes, all the while providing a charm and character to the homes. The Irish firewood market extends beyond heating homes, and even catering to the large demand from restaurants and pizzerias that use wood for cooking and heating (van der Kroon, Brouwer and van Beukering 2014).
While the firewood companies that already exist on the market are practically established, Dublin Logs is seeking its own place in this booming market for the Irish grown timber. They also aim to replace the expensive imported wood that dominates the present market. As it is a new company, this report would be outlining the major issues that require being addressed while at the same time looking into the significant opportunities for Dublin Logs online business. Some of the major issues and challenges that require being solved are a lack of structured planning and a loss in personal contact with online orders. This report would be developing a strategic plan that would assist Dublin Logs in the long run in overcoming these weaknesses and achieving its long term aim
Understanding strategic management in different contexts
Strategic management has encompassed different sets of considerations whose relative importance by experts have altered over time as different ideas have developed regarding the application of competitive discernment in the collective enterprise of value creation. Strategic management can't be envisioned as immaterial operational suppleness alone, nor as just an armchair conjecturing and strategic planning; both are basic parts of strategy, none of them is a satisfactory start of strategic management without the other. Strategic management is dynamic, including both substance and process, planning and movement (Hill, Jones and Schilling 2014). Also, the strategy can be creative and is every now and again the affirmation of both deliberate strategies specifying and, as the affiliation follows up on those plans, strategic responses to the unexpected. Strategic management incorporates considerations and necessities that begin both inside and outside the firm. Executives must not only be clear about both the affiliation's perceiving components and its various leveled targets, but likewise have the ability to marshal its resources and utilize its capacities to fulfill those objectives. An arrangement of outside forces—creative, money related, and forceful—will in like manner impact the affiliation's strategy, including the extended overall reach of firms, the multinational appointment of work pools and supply chains, and the general interest and effect of accomplices of various sorts (Peteraf, Gamble and Thompson 2014). Likewise, nowadays, the speed and straightforward passage to information about corporate direct altogether feature the impact of such powers. In that limit, strategic management requires clear pondering the money related, mechanical, and societal condition in which the affiliation works and an exceptional idea of the activities and capacities of one's opponents. Strategic management is fundamentally an integrative exercise. The marketing, accounting, operations, and human resources departments routinely apply specific perfect models to specific business issues and considerations, supportively setting aside versatile quality for a sharp focus on various disciplinary examinations. On the other hand, the strategy is tied in with bringing all the essential estimations of these requests back together. Basically, business managers don't customarily encounter challenges as isolated, atomistic issues with restricting disciplinary repercussions; rather, they investigate business issues through a whole extent of brain boggling, cross-disciplinary considerations. Strategic management is furthermore integrative, seeing that it enables regard creation for all accomplice get-together—specialists, laborers, customers, suppliers, and gatherings—and not just one particular accomplice (Hollensen 2015).
Strategic management in small businesses has two objectives: increase the profits while staying small scale, or growing into a larger business. A small business owner has a lot of responsibilities and gets pulled in many directions. In such case, creating a strategic plan takes up a lot of time away from the business, let alone implementing it. The solution might work as the utilization of the elements of strategic planning in a long-term, everyday effort. Multinational companies consider their customers to be the life of their business. They aim to connect with their future customers through the provision of quality products. Production and quality control is handled by skilled employees so that high-quality materials are produced and up to date technology is used for quality control. In the service industry, there is a need of developing a clear strategy for the service to be offered. There is a need to develop a strategic plan and align the organizational objectives for acquiring the maximum business results (Hitt, Ireland and Hoskisson, 2012). With the non-profit fragment having such a basic and omnipresent impact in the lives of such an extensive number of organizations, the ordinary non-profit affiliation must be strident in working in order to not be wasteful in view of its resources, keeping the ultimate objective to have the best and broadest constructive outcome in light of a legitimate concern for its accomplices, while working with complete straightforwardness and duty. For this, they take the help of strategic management. For a public division affiliation, it is basic to make fundamental frameworks to fulfill its goals appropriately. Regarding of relationship, there are distinctive things that are required to be examined (Peppard and Ward 2016).
Strategic management in practice
Making associations prepared to fight is the explanation behind strategic management. On account of that, putting strategic management plans into preparing is essentially the most basic piece of the planning itself, required by Dublin Logs to carry out. Plans eventually incorporate recognizing benchmarks, realigning resources – budgetary and human – and setting up leadership resources to control the creation, sale, and sending of things and services. Strategic management extends to inside and external correspondence sharpens and furthermore following to ensure that the association meets targets as portrayed in its strategic management plan. Strategic planning best practices are those master procedures, techniques, or strategies that have dependable fulfilled results superior to anything diverse means (Eden and Ackermann 2013). The possibility of strategic planning best practices, as with best practice in any field, moreover generally proposes that these master methodologies or systems are all around recognized, or even prescribed, as being correct or best by the gathering of specialists using them. Broader destinations drive strategic out-of-the-holder considering.
While different affiliations use particular parameters, most of the best practice associations set concentrates on that required a move from just the same old thing new.
Their planning shapes are progressing and versatile. A steady change objectivity deals with the planning-process layout.
Correspondence of the strategic plan is a formal and basic segment of the system and it is viewed as a measure of significant worth planning.
Planners underline action plans and strategic considering. Planners suspect that strategic instinct will happen essentially at the forte unit level
The planners' capability between strategic planning and business planning is logically clouded. As the procedure length between strategic plans abridges, business planning is done inside the setting of a strong corporate vision or culture, paying little heed to the likelihood that a corporate strategy is not articulated.
The piece of strategic planning as a key part of the management system is unequivocally seen through strong associated with various segments of the management system (e.g., strong human resources and progressive structures).
Documentation of strategic accepting is pushed.
A singular focus expertise or limit is not the driver of strategic planning. Or maybe, the explanation behind competitive advantage and new business change rely upon different aptitudes.
Approaches to managing planning systems and planning structure diagrams move essentially.
Regardless of the way that procedures vary, the arrangement of issue and option time, prioritization, review, and information continue having comprehensive significance (Smith 2013).
About Dublin Logs:
Amid the frosty, wet and blustery Irish winter Dublin Logs promise one can remain warm and dry by using their Drive-through indoor service. Go inside, stop up, see their products or remain in their auto and they'll take one through them. They'll line the boots to keep it clean and as every one of their products is put away inside there is less wreckage. They'll provide food for singular needs to guarantee one leaves happy with their products and service. Their products are competitively valued and fundamentally marked down contrasted with forecourts. They can likewise give a conveyance service in the neighbourhood. Adaptable conveyance service, including nights. Above all please let them comprehend what they are searching for and if it's not accessible on the day they can source it (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | (2017).
Vision and mission statement:
Starting late, vision and mission statements have ended up being weakened in the business world to the point where they are fundamentally purposeless. Thusly, vision and mission have been by and large set apart with negative implications. Nevertheless, when utilised suitably, vision and mission statements could be fit gadgets, particularly for new and little firms. Along these lines, this empowers the firm to look for after happenings that lead the relationship onward and swear off dedicating assets to practices that don't. Vision statements and mission statements are through and through various. A vision statement for another or minimal firm spells out goals at a strange state and must concur with the creator's destinations for the business. Essentially, the vision must state what the creator, in the long run, envisions the business to be, the extent that advancement, values, labourers, duties regarding society, et cetera; thusly, self-reflection by the coordinator is a key activity is an imperative vision is to be delivered (Grant 2016).
The mission statement ought to be a littler statement of business system and produced using the client's point of view and it should fit with the vision for the business. The mission should answer three solicitations:
- What do we do?
- By what means may we do it?
- For whom do we do it?
What do we do? This ask for ought not to be replied as for what is physically passed on to clients, yet by the genuine and besides mental necessities that are satisfied when clients purchase your items or administrations. Clients settle on buy choices for a couple of reasons, including wise, vital, and enthusiastic segments. This is an essential refinement and observing this demand from the need-satisfied point of view will enable you to answer the other two demand successfully.
By what method may we do it? This ask for gets the more specific portions of the business. Your answer ought to envelop the physical item or administration and how it is sold and passed on to clients, and it should fit with the need that the client satisfies with its buy. For the circumstance over, the business visionary had at first depicted her business as offering east African precious stones and was endeavouring to offer it on racks of boutique retail locations with little achievement. In the wake of adjusting the response to the fundamental request, she fathomed that she foreseen that would pass on the story to her clients adjacent the item. She started managing wine parties that solidified a slide show of east Africa, stories of individual encounters there, and pictures and depictions of the villagers who make the embellishments. This methodology for development has been to an incredible degree effective for her business (Darbi 2012).
For whom do we do it? The reaction to this request is furthermore fundamental, as it would empower you to concentrate your marketing attempts. Regardless of the way that various business visionaries might need to acknowledge something unique, only one out of every odd individual is a possible customer, as customers would regularly have both measurement and geographic constraints. When starting, it is overall a keen idea to portray the measurement features (age, compensation, et cetera.) of consumers who are most likely going to buy and after that describe a geographic range in which your business can get a closeness. As you create, you can incorporate new customer social occasions and develop your geographic center intrigue.
For Dublin Logs, the proper mission statement in the current situation would be to be the preferred option of supplier of wood and lumber for households. They require to be on the leading edge of the firewood industry and provide their customers with superior and cost effective services. Applying the highest standards of business integrity would help Dublin Logs provide their employees with a positive and quality work environment.
External opportunities and threats:
A business uses qualities to get from opportunities. Dublin Log's opportunities started from associating its reasonability plans to creating enthusiasm for customers for:
- Greener products
- Low costs
- Lower water use and carbon footprint.
Dublin Logs works towards these from numerous perspectives, for instance, by:
- Providing tips and contemplations for an achievable home life on its website
- Targeting for zero landfill misuse diminished wastewater treatment and less water use
- Cutting carbon footprint through less transport and packaging
- Displaying social commitment, for example, through its endeavors to help philanthropies (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | 2017).
Threats can be supervised if the business thinks about them. Dublin Log has set up diverse convenient replies for changing a threat into an open entryway. These comprise:
- Social designs – it gives tips and contemplations to customers and agents on diminishing their impact on nature
- Market qualities – it improves usage of advancement and materials. This decreases costs and advantages the customer and the earth
- Economic factors – low costs demand to Dublin Log's customers particularly in extreme budgetary conditions (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | 2017).
Internal strengths and weaknesses:
Strengths are parts of a business that upgrade its products or services. Dublin Log's strengths comprise:
- A strong overall brand
- A strong vision
- Strong thought
- Democratic plot' (the equal modify of limit, quality, plan, and cost).
Dublin Log measures its strengths using Key Performance Indicators (KPI). KPIs aid it to set targets and see how it is attaining its vision (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | 2017). It also has strengths through its production shapes, for instance, in:
- Amplified usage of reasonable materials
- Smarter usage of rough materials
- Long-term associations with suppliers
- Economies of scale (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | 2017)
Weaknesses: A business must know its weaknesses remembering the true objective to upgrade and regulate them. Dublin Log needs to consider:
- The size and size of its business. Dublin Log's overall activities may make it difficult to control benchmarks.
- The enthusiasm for ease products. The cost ought to be balanced against quality.
The need to keep the public and Dublin Log accomplices all around taught about its normal activities (Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant | 2017).
The activities and techniques of the affiliation utilize certain advantages. These advantages are called resources. These resources can be made inside the affiliation. They outline the internal resources. Such made resources are affiliation specific. Else they could be gotten remotely from the suppliers open in the benefit markets. They outline the external resources. The remotely obtained resources are affiliation addressable. Besides resources can be organized as specific or non-specific. Those resources which must be used for to an extraordinary degree specific objectives and are enormous to the relationship in expanding the estimation of products and endeavors are called specific resources. Non-specific resources are less specific and are less basic in including regard. Moreover, resources can be exhaustively named unmistakable and indistinct. The physical resources that an affiliation has been called unmistakable resources. The physical resources, human resources, and last resources go under this class. The academic resources, creative resources and the definitive reputation together shape the imperceptible resources. The licenses and copyrights of the affiliation are normal instances of academic resources. As far as possible and headway speed is instances of mechanical resources. Reputation is basically agreeable demeanor that the affiliation has gotten among the customers. It is an essential resource of an affiliation (Bolívar-Ramos, García-Morales and García-Sánchez 2012).
An affiliation should pack a couple of characteristics remembering the ultimate objective to have the capacity to match distinctive relationship in the market put. These characteristics outline the competencies of the affiliation. For any relationship to make due in an industry competencies are a must. Meanwhile, competencies can't be useful to an affiliation when they stay singular. It is the time when they merge together in the right mix that they empower the relationship to accomplish competitive to advantage. For instance, consider an information advancement affiliation. For this, to battle in the product business, it should strengthen the competencies to create tasks and design gadgets which must be consolidated to outfit it with the competitive advantage in the business (Zareei, Zamani and Tanaomi 2014).
An affiliation's resources which are essential in giving it with competitive advantage are called specific capabilities. Right, when the capabilities begin from a quality which diverse firms don't have then they outline an affiliation's specific capabilities. Despite having a specific trademark it should moreover be supportable and appropriable.
Right, when a specific limit can continue working over some indistinct time span it is said to be viable. Right, when the affiliation which holds an unmistakable limit can benefit basically from it then it twists up discernibly appropriable. An affiliation can decide the unmistakable capabilities fundamentally the definitive outline, affiliation reputation, and headway. The associations between the affiliation and the accomplices are fundamental in working up these three sections of the affiliation (Trainor 2012).
Competitive advantage: Competitive advantage can be accomplished if the present strategy is regard making. Along these lines, with the true objective for something to be regard making suggests that the competitive advantage can't be imitated by existing contenders. The competitive advantage is the consequence of convincing and productive strategy, which is not a straightforward endeavor for a relationship in light of the way that in the time of fast changing condition contention is uncommonly strong. The strategic degree of every affiliation is to get the competitive advantage over contenders. In like manner, the wellspring of competitive advantage can't be imitated by rivals later on. Competitive advantage can be grabbed from the apportionment of impelling advancement, astounding service, ease production, or offering of novel products. Regardless, hyper-contention may wipe out this advantage and along these lines organized and steady attempts may end up being unable (Kirchmer 2012).
Resourced-Based View: Resource-Based View (RBV) of a firm is a business management mechanical assembly used to choose the strategic resources open to an association. The significance and estimation of RBV depend upon strategic bosses. As a strategic management gadget, RBV depends upon how well the strategic chairmen will review the association's resources. The practical examination will provoke the gathering of the capable strategic plan. Productive and capable utilization of strategic resources will provoke competitive advantage of the association (Lin and Wu 2014).
Governance and stakeholders
Corporate social responsibility (hereinafter CSR) is the duties of specialists to look for after those game plans, to settle on those decisions, or to take after those lines of movement which are charming in regards to the goals and estimations of our overall population. The inspiration driving corporate governance has been to increase advantages to financial specialists, which was called speculator perspective. The thought associations have a promise to speculators, and in addition to constituent social affairs in general society field which goes past embraced law, and exhibit that a stake may go past insignificant proprietorship. Nowadays is CSR essential bit of the extensive association, especially those which practices are in the difference of what stakeholders need or if hurting nature. Associations take an interest in CSR in light of the way that they can get some kind of advantages from such an engagement. Stakeholders are considered to have three sections with respect to CSR: 1) they are the wellsprings of suspicions about what suggests alluring and undesirable association execution, portraying the measures for the corporate leaders. 2) They experience the effects of corporate leaders and 3) they evaluate the after effects of associations' works on in regards to how they have met wants and have affected the social affairs and relationship in their condition (Mason and Simmons 2014).
Stakeholder examination perceives who the stakeholders are and what is their knowledge, premiums, positions et cetera and is genuinely useful when driven before changing or completing new approach or starting new pursuit et cetera. So overseers would then have the capacity to recognize and dodge potential blunders. The examination is moreover used to guide in an association to check whether is treating stakeholders in like way (Claessens and Yurtoglu 2013).
There are unmistakable courses how to coordinate stakeholder examination. To do in that capacity these methods can be taken after:
1) Determine the goal of the examination.
2) Identify stakeholders.
3) Analyze the qualities.
4) Analyze the qualities.
5) Analyze the possible change of the qualities and characteristics.
6) Create the stakeholder map.
7) Apply the correct measures.
8) Analyze the impacts of the measures and alter it if important.
Organizational culture and structure
Past examinations have developed the association among strategy execution organizational level estimations and organizational execution. For case, the association among different systems and people in a relationship to guarantee the capable execution strategy is portrayed by the organizational structure. The structure seems to influence how strategy is executed and is buttressed by the assertion that a suitable strategy-structure course of action is a principal harbinger to the compelling implementation of new business systems. Segments identified with the organizational structure are seen as the second principal execution hindrance. A reasonable strategy-structure plan is a basic herald for a practical utilization of new business strategies. A competitive environmental move would propel a change in the organizational structure. For case, if firms disregard to readjust, they may face poor execution that would put them at a competitive disadvantage. A convincing strategic change is connected with a powerful strategy execution. As needs are, the kind of strategy grasped by the firm may permit particular conditions in perspective of the organizational structure (Wagner and Hollenbeck 2014). As to a social occasion, culture needs to do with people's association, cooperation among musings and practices. Culture drives strategy and it is an inside factor that the firm can govern. Two fundamental segments are underscored inside the description, specifically 1) the affiliation culture exhibits their strategic acquaintance and route with manage the execution of strategy and 2) culture is seen as a variable which is under the control of an affiliation and the affiliation can change its present culture in case it is not appealing. Changing the culture of an affiliation is neither straightforward nor speedy. Additionally, it may address a deterrent to convincing execution. Further, the direct and sentiment fear (culture of non-trust), which begins from it, are basic as they can convey both positive and negative effects to the organizational culture and execution. Various affiliations attempt to make and get an arrangement of organizational execution estimation structures to screen and drive their difference in showed comes to fruition and pass on their vision, destinations, targets, measures, focuses and results to human resources and section in a level-headed frame (Hilman and Siam 2014).
Methods of achieving sustainable competitive advantage for Dublin Logs
Despite whether one is pitching money related authorities or impelling another product, accomplishment is more plausible in case they can make and pass on a sustainable competitive advantage.
Being first to market isn't adequate, as some person more noteworthy with something better will follow along and forsake you in the clean. Besides, it doesn't have any kind of effect if there isn't a product in the market that is absolutely the same as yours. In case another association is disentangling a comparative torment you're tending to, for comparable customers – they are competition (Kim et al. 2012).
While making a sustainable competitive advantage is troublesome, the going with will help promise you progress past the field.
- Set up Brand Loyalty. Customers will often remain with a brand they have loyalty towards, in spite of the way that the association does not deal the slightest costly or best product. Focus on building a strong relationship with your clienteles and passing on an amazing customer experience and service.
- Patent Your Product. There has been a lot of practical talks starting late about the veritable estimation of a patent. While patents are not a 'cure all', they are a basic armament in an agent's competitive advantage arms store.
- Continually Innovate. Consumers like apprises and advancements. Keeping your product fresh and great with the market put (mainly if writing computer programs), is basic.
- Contract "Related" Team Members. In case your market incorporates generous associations and government divisions, relationship with key individuals inside these affiliations can radically animate your capability to meet and secure contracts. Endeavor to have no short of what one section on your gathering who is 'related'.
- Use Long Term Contracts and Incentives. This movement must be performed correctly, as it can invert release. If you can develop a whole deal contract with your customer, by then unmistakably they are less disposed to change to a contender. In case you simply offer long terms contracts, regardless, and your opponents are advancing short terms contracts, by then you are most likely going to lose business.
Ideally, you have to support your customers to go into a whole deal contract with you, maybe by giving a slight reducing in cost or a reward. So also, customers will likely go into a long terms contract if they have as of late completed a powerful without further ado contract with you (Srivastava, Franklin and Martinette 2013).
This examination has separated various trademark factors that affect an association's competitive advantage. The talks focused on how key organizational levels can be more practical to develop, increment or bolster a firm's inside competencies. As a region of future research, it is recommended to make a dive each locale inspected in the paper remembering the true objective to get a more significant appreciation of the relative effect of these factors on a firm's ability to remain competitive in the more broadened term. In any case, do better than an average assortment of the present associations, i.e. globalization, multi-social associations, the pace of technology and new environmental/money related parts, it is fantastical that a qualitative model, paying little mind to how able, can be all around associated. Regardless, in a given industry, it is charming to develop the examination uncovered in this paper by refining the survey to test encourage in particular locales to give additionally understanding into the (i) exceedingly regarded qualities and strategies of a productive leadership gathering, (ii) accomplishment factors in an association's culture that give ability, innovation and imaginativeness, (ii) accomplishment factors for higher trust in customer associations, (iv) change techniques and usage of new technology and (v) human capital management segments to extraordinarily influence people inside a given industry.
It is fundamental that practically identical firewood firms get a agiler and customer driven approach to manage to recognize new markets and future products. To finish this requires firms require another level of specialist engagement, improved market sensibility and moreover an investment in the major infrastructure to secure a more significant level of basic trust with the firm's key customers. Firms should take a more drawn out term perspective in building resources and capacities that give the most amazing area deterrents to contenders. Once accomplished, these bigger measures of trust and differential technology can open up opportunities for keeping up a higher edge business subsequently securing a kept up competitive advantage.
Bolívar-Ramos, M.T., García-Morales, V.J. and García-Sánchez, E., 2012. Technological distinctive competencies and organizational learning: Effects on organizational innovation to improve firm performance. Journal of Engineering and Technology Management, 29(3), pp.331-357.
Claessens, S. and Yurtoglu, B.B., 2013. Corporate governance in emerging markets: A survey. Emerging markets review, 15, pp.1-33.
Darbi, W.P.K., 2012. Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3(14).
Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant |. (2017). Dublin Coal | Dublin Fuel Centre | Dublin Logs | Coal Merchant |. [online] Available at: https://www.dublinfuelcentre.com/ [Accessed 17 Aug. 2017].
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management. Sage.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.
Hilman, H. and Siam, M., 2014. The influence of organizational structure and organization culture on the organizational performance of higher educational institutions: The moderating role of strategy communication. Asian social science, 10(13), p.142.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image. Journal of Business Research, 65(11), pp.1612-1617.
Kinash, D., Walmsley, J. and Hemery, G., 2013. The British domestic firewood supply chain. Quarterly Journal of Forestry, 107(4), pp.303-308.
Kirchmer, M., 2012. Business process oriented implementation of standard software: how to achieve competitive advantage efficiently and effectively. Springer Science & Business Media.
Lin, Y. and Wu, L.Y., 2014. Exploring the role of dynamic capabilities in firm performance under the resource-based view framework. Journal of business research, 67(3), pp.407-413.
Mason, C. and Simmons, J., 2014. Embedding corporate social responsibility in corporate governance: A stakeholder systems approach. Journal of Business Ethics, 119(1), pp.77-86.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital strategy. John Wiley & Sons.
Peteraf, M., Gamble, J. and Thompson Jr, A., 2014. Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education.
Smith, R.D., 2013. Strategic planning for public relations. Routledge.
Srivastava, M., Franklin, A. and Martinette, L., 2013. Building a sustainable competitive advantage. Journal of technology management & innovation, 8(2), pp.47-60.
Trainor, K.J., 2012. Relating social media technologies to performance: A capabilities-based perspective. Journal of Personal Selling & Sales Management, 32(3), pp.317-331.
van der Kroon, B., Brouwer, R. and van Beukering, P.J., 2014. The impact of the household decision environment on fuel choice behavior. Energy Economics, 44, pp.236-247.
Wagner III, J.A. and Hollenbeck, J.R., 2014. Organizational behavior: Securing competitive advantage. Routledge.
Zareei, E., Zamani, A. and Tanaomi, M., 2014. A conceptual model of human resources competencies (HRC) using structural equation modelling: a case study. International Journal of Business Innovation and Research, 8(1), pp.1-19.