The Marketing Campaign requires students to apply their knowledge of services marketing through the development of a hospitality specific business strategy.
The Campaign will demonstrate students’ ability to create marketing strategies relevant to the services industry and apply appropriate research to the development of those strategies.
You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved.