1. Analyse how the key elements of the marketing mix contribute to an organisation's marketing strategy;
2. Compare alternative theories of consumer behaviour and contrast how they influence marketing activities;
3. Determine the practical implications of core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws;
4. Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience;
5. Formulate basic marketing strategies that can be implemented to address marketing problems
What is 3D printing?
3D printing refers to the process by means of which various three dimensional objects can be printed (Lipson & Kurman, 2013).
Also called by the name of “Additive manufacturing (AM)” (Lipson & Kurman, 2013).
Popular use started in the 1980s with the works of Hideo Kodama (Lipson & Kurman, 2013).
The innovation is currently used by the various industries like car manufacturing, medical, and various others in a bid to become successful commercial technology.
Advantages of the use of3D printing for the New Product Development Process
Faster development of the various products as well as services. The various companies associated with military industrial complexes use this feature to manufacture their products at a faster rate.
Production of the prototype at a very lower cost.
Variation in the designs used to build the products. Companies like “The Companion Group” utilize this feature to design new outdoor cooking tools.
Offers an opportunity to design the various products in a more effective manner.
Some of the Companies that use the concept of 3D printing
The Companion Group
Design and Manufacturing Firm - The Companion Group. (2018). The Companion Group. Retrieved 2 January 2018, from https://www.companion-group.com/ iMcustom introduces first ever in-store 3D printing of custom foot insoles. (2018). 3ders.org. Retrieved 2 January 2018, from https://www.3ders.org/articles/20160315-imcustom-introduces-first-ever-in-store-3d-printing-of-custom-foot-insoles.html
Kahn, K. B. (2012). The PDMA handbook of new product development. John Wiley & Sons
Lipson, H., & Kurman, M. (2013). Fabricated: The new world of 3D printing. John Wiley & Sons.