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BHO1171 Introduction To Marketing

tag 0 Download 13 Pages / 3,004 Words tag 13-10-2021

Questions:

1.    Analyse how the key elements of the marketing mix contribute to an organisation's marketing strategy;     
2.    Compare alternative theories of consumer behaviour and contrast how they influence marketing activities;     
3.    Determine the practical implications of core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws;     
4.    Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience;     
5.    Formulate basic marketing strategies that can be implemented to address marketing problems
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