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BHO2259 Product And Service Innovation

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Question:

  1. Your team needs to focus on a particular product or service of a company for this assessment and then analyse the marketing strategy for that particular product or service based on unit relevant analysis criteria. Broad generalizations and lack of focus on a particular product or services will result in lower marks.
We strongly recommend you to thoroughly review the two journal articles as they provide detail elaborations on the factors for innovation success model (Figure 3.6, page 92) which will be required for the Technological and Commercial viability analysis sections. Your task will be to analyse the company in the light of these factors.
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