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BHO2259 Product And Service Innovation

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  • Course Code: BHO2259
  • University: Victoria University
  • Country: Australia


The first task for the team is to select a product or service which has been successful as a new or innovative product or service in recent years. Please choose your preferred product or service from the following two BHO2259 Assessment Guide Page 2 options. These examples where chosen because of their continuous innovation outcomes and commercial potentials and implications. 
2. Apple Watch
Watch Your team needs to focus on a particular product or service of a company for this assessment and then analyse the marketing strategy for that particular product or service based on unit relevant analysis criteria. Broad generalizations and lack of focus on a particular product or services will result in lower marks.
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