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BHO6505 Marketing Management

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Questions:

Tasks

1.The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation.

  1. Briefly describe the industry market for your organisation and evaluate current trends in:
  2. Growth
  3. Profitability
  4. Macro environment ( PESTLE factor)
2.Outline and examine the major market segments for your organisation and identify your primary and secondary target markets.
 
3.Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.
 
4.Describe the nature of competition in your industry. Explain and analyse your organisation’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.
 
5.Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.
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My Assignment Help (2021) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/bho6505-marketing-management/psychographic-market-segmentation.html
[Accessed 27 October 2021].

My Assignment Help. 'Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bho6505-marketing-management/psychographic-market-segmentation.html> accessed 27 October 2021.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2021 [cited 27 October 2021]. Available from: https://myassignmenthelp.com/free-samples/bho6505-marketing-management/psychographic-market-segmentation.html.


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