Important Note: You must cite at least five (5) relevant peer reviewed journal articles (absolute minimum requirement). You can cite other academic references such as books, conference papers, and book chapters but these will NOT be counted as part of the 5 journal articles. All of these academic references should be cited within the text of the paper; your reference list must match your citations.
Case: Kerry Sanderson, AO: Marketing a lifetime of service to business and government Review the case and based on your chapter learning and topics covered in weeks 1, 2 and 3, write a report by referring to the following discussion questions.
*Is Kerry Sanderson a marketer?
*Discuss the term ‘sustainable marketing’. Choose a company you know and discuss how that company applies the principle of sustainable marketing.
*Marketers face many options and decisions every day. What dilemmas did Kerry Sanderson face in balancing the short-term and long-term objectives of Fremantle Ports?
While analysing any business case one should consider the following
- Identify the problem(s) in the situation presented in the scenario
- Analyse the key issues within the context of the theory and concepts presented in your chapters
- Evaluate similar examples and strategy used by various company's/organizations
- Develop and compare alternative solutions to the problems
- Consider the advantages and disadvantages of various possible solutions or outcomes
- Select the best solution, justify your reasons and make recommendations for action
- Conduct background research in finding out updates in the strategy and outcomes that have happened since the period of the case for the selected company/organisation
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Answer Introduction: After the 25 years of violent conflict, partisan and pro-republic militias in the area of Northern Ireland called ceasefires in the year 1994. At the similar time, President of United States Bill Clinton initiate the economic advantages that automatically enhance the involvement of US in Northern Ireland and also reflect his desire to negotiate the peace agreement among the warriors groups. All these events result in the ...Read More
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Answer Introduction and Brief History of a Company The United Parcel Service of America is the global leader in package delivery market. Apart from these services, the company is also a leader in transportation and logistics services in the market. The founder of the company, James Casey, named the company as the American Messenger Organization, in Seattle. The company delivers about eight million shipping consumers in two hundred countries, ...Read More
Answer: The most familiar and talked about idea is that social class and race determine the level of poverty in society. However, the condition of women in the state of Canada puts forward the fact that gender is also a key factor in determining who is poor. Although the present analysis is regarding the situation of Canadian women, the scenario is almost same with the women of other states/counties whatever be the ratio. It has been found tha...Read More
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please see comments given by tutor 1 You have not formulated an aim for this presentation and, therefore, not related it to the LOs 2 You have not identified a context to apply the theories, so you are not meeting the LOs. Although your title sta...
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