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BHO6505 Marketing Management

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Important Note: You must cite at least five (5) relevant peer reviewed journal articles (absolute minimum requirement). You can cite other academic references such as books, conference papers, and book chapters but these will NOT be counted as part of the 5 journal articles. All of these academic references should be cited within the text of the paper; your reference list must match your citations.

Case: Kerry Sanderson, AO: Marketing a lifetime of service to business and government Review the case and based on your chapter learning and topics covered in weeks 1, 2 and 3, write a report by referring to the following discussion questions.

*Is Kerry Sanderson a marketer?

*Discuss the term ‘sustainable marketing’. Choose a company you know and discuss how that company applies the principle of sustainable marketing.

*Marketers face many options and decisions every day. What dilemmas did Kerry Sanderson face in balancing the short-term and long-term objectives of Fremantle Ports?

While analysing any business case one should consider the following

- Identify the problem(s) in the situation presented in the scenario

- Analyse the key issues within the context of the theory and concepts presented in your chapters

- Evaluate similar examples and strategy used by various company's/organizations

- Develop and compare alternative solutions to the problems

- Consider the advantages and disadvantages of various possible solutions or outcomes

- Select the best solution, justify your reasons and make recommendations for action

- Conduct background research in finding out updates in the strategy and outcomes that have happened since the period of the case for the selected company/organisation

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My Assignment Help (2021) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/bho6505-marketing-management/uncertainty-on-marketing-mix-strategy.html
[Accessed 13 April 2021].

My Assignment Help. 'Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bho6505-marketing-management/uncertainty-on-marketing-mix-strategy.html> accessed 13 April 2021.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2021 [cited 13 April 2021]. Available from: https://myassignmenthelp.com/free-samples/bho6505-marketing-management/uncertainty-on-marketing-mix-strategy.html.


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