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Big Data And The Airline Industry

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Discuss about the Big data and the airline Industry.



Big data is the term that deals with the range of data that is on large volume. The traditional data processing software and services are unable to handle such voluminous data and thus it is required to design the new technology that can handle such large amount of data (McAfee, Brynjolfsson and Davenport, 2012). There are three dimensions of big data that are velocity, volume and variety. The big data requires the different sets of data analytics tool that can be used to take out the values out of the big data and process that same.

Big data and changing airline industry:

Using big data technologies help the airline industry in many ways. It has been analysed that big data is helping the companies to manage many activities at a single time (Russom, 2011). Even today, most of the companies in the airline industry are facing the issues of handling the data and thus it is required by those companies to implement some of the data analytics techniques in order to manage the big data. Some of the forms in which the use of big data technologies is changing the way the airline industries are working have been discussed below:

  1. Various offers: it is not surprising and unusual these days that most of the airline industry companies and other industry companies are giving many offers to the customers. every industry is providing some or the other kind of offers but when any of the airline company has to handle so any tasks at a time such as checking of the luggage, departure data and time, rental of cars, hotel services, etc. on a single ticket that it becomes little cumbersome. United airlines is one of the examples of the airline company which has switched their processes of collection and analysing by implement big data technologies and now able to manage 150 variables in a customer profile (com., 2017).
  2. Insightful customer knowledge: it has been analysed that know about the customers and their experiences along with their problems is very important thus tracking the phone calls and analysing their issues in depth is a big requirement these days. Southwest airlines is using tools such as speech analytics tools in order to analyse the calls.
  3. Smarter and safer flights: the engines of the airplanes produce over 20 terabytes of the data. The airline company southwest has collaborated with NASA which has designed a software for the company to mine the data and make the journey sage for the customers.
  4. Baggage status: Delta airlines have introduced a new app that is for tracking the luggage of the customers. The customers can make use of that app and can track that where is their luggage at that time (Drummond, 2017). 

Challenges of big data for the airline companies:

Big data handling is itself a very big challenge for the industries or the companies in the airline industry. Handling the big data requires the companies to modify their traditional practices of data handling and this modification can only be done by putting great efforts (, 2017) The complexities in the customer data such as velocity, variety, volume and veracity act as the big challenge for the companies to analyse. Integrating data from the various sources act as the biggest challenge for the airline companies. Recommendations:

Implementation of the various analytical tools can help the airline companies to face such challenges as it is required to be competitive in this industry. Some of the recommendations for the companies are:

Collaboration with a big data mining firm: It is required for the companies to collaborate with the big firm that helps the company to gain the software that can assist the company is analysing and sourcing data.


Implementation of customer data management system: It is required for the companies to implement the data management system in the company processes so that any of the change can be brought up easily (Fortune, 2017)

Making the customer satisfied: It is very important for the companies or the airline firms to design the big data application in such a way that allows the customers to make use of it so that the intensity of customer satisfaction can be increased.

Big data for airline future:

Big data has changed the way airline companies are working these days. Knowing the customers is need of hour for all the companies that are working in different industries along with airline industry. This is because they are the most important source of revenue for the firms (Forbes Welcome., 2017). Knowing the customers has become the important objective for the airline companies and thus implementing the data analytical tool is the only option in the ear of big data. Big data tools helps the companies to know about the real time information of the customers and also allow the customers get the information about their tickets, luggage etc. embracing analytics in the system of the airline has developed many opportunities for the companies to earn more and more revenue along with more customers satisfaction. It has eased out the conduction of processes at the airports and interaction of the airline and the customers. Still there is a long way to go for the airline companies. The companies still have to look for future opportunities such as managing the road map by data analytics etc.


Big data is the term that can be defined as the large volume data that needs to be handled by the companies. This report suggests that airline industry is the industry that is facing many data management issues because of unmanaged data. Big data analytical tools have helped the airline firm in different ways to manage the data and to satisfy the customers by implementing the various data analytical system in the company



Airline customer data challenges and complexities « Sabre. (2017). Retrieved 18 December 2017, from

Drummond, M. (2017). 4 Ways Airlines Can Use Big Data To Make Customers Love Them. Retrieved 18 December 2017, from

For the airline industry, big data is cleared for take-off. (2017). Fortune. Retrieved 18 December 2017, from

Forbes Welcome. (2017). Retrieved 18 December 2017, from

McAfee, A., Brynjolfsson, E. and Davenport, T.H., 2012. Big data: the management revolution. Harvard business review, 90(10), pp.60-68.

Russom, P., 2011. Big data analytics. TDWI best practices report, fourth quarter, 19, p.40.

The future of the airline industry | Airlines International. (2017). Retrieved 18 December 2017, from


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