This assessment address the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment.
At least three resources must be from reliable academic sources, such as academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.