It is expected that you will demonstrate in your presentation:
a comprehensive understanding of the topic you have chosen
evidence of research and application of reliable and relevant evidence
critical analysis and the ability to develop coherent arguments
effective communication in the form of professional presentation skills
evidence of a contribution to group effectiveness (if completed as a group assignment)
Coca-Cola was established in 1886 John Stith Pemberton established this company The sales of the company have fallen drastically due to lack of communication Main problem that rises in the company is the communication with the customers Huge number of competitors Lack of promotion.
The company uses various methods of communication The use of video conferencing, phone calls and advertising has helped the company The existing communication process of the company is outdated and monotonous The use of oral communication can be effective Adopt aggressive advertising strategies Use of magazines for communication.
Effective communication channel Video conferencing and technologies Emails, cold calls and face to face communication is used Coca-Cola mostly uses written communication There is very less face to face interaction with employees The advertisements are not interesting and attractive
DiSanza, J. R., & Legge, N. J. (2016). Business and professional communication: Plans, processes, and performance. Pearson. Huseman, R. C., Lahiff, J. M., & Penrose, J. M. (2010). Business communication: Strategies and skills. Harcourt School.