$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

BIZ301 Organisational Creativity And Innovation

tag 1 Download8 Pages 1,952 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
  • Course Code: BIZ301
  • University: Laureate International Universities
  • Country: United States


a) Identify organisations that develop and foster the processes, practices and attributes for creativity and innovation
b) Compare and contrast new venture creation using either business model generation or lean start up approaches
c) Explain the implications for organisational strategy when developing a culture of creativity and/or innovation
d) Assess the suitability of innovators as agents of change



The global growth in business has taken a swift turn towards the use of information technology that is getting advance with everyday innovations. As a result, businesses must cope with this trend to take advantage of every offer in the globalized world that they can. The fact is that, within the competitive struggles of the industrial companies and rivalries, competitive edges that outmatch others provide a strategic position that cannot be denied (Sun & Zhang, 2015). Therefore, it is important for every company to enhance their competitiveness in regards to the trends and emerging issues of the products and services that they offer.

According to the analysis of Sharma & Gutiérrez (2010), various challenges accrue to an e-commerce business that is international. Some of the challenges include shipping the products all over the world, inventory, multi-store capabilities, multi-language, as well as providing the inventories, especially in the United States. Among other challenges in the eCommerce, it is necessary to acquire critical eCommerce international strategies that will be significant in enhancing the company’s competitive capabilities (Bamiatzi, Bozos, Cavusgil, & Hult, 2016). The following are some of the competitive strategies that the company aims to adapt to enhance its positioning in the international eCommerce market.

Acquiring Traffic:  The relevance of having massive traffic in the online platform is the basic engine to drive an online business and strategically take a good position that cannot be ignored. Based on the arguments of Sun & Zhang (2015), acquiring traffic requires a multi-faceted approach. Focusing on the multi-faceted traffic is very strategic, especially when focusing on establishing or building traffic, especially in all the main traffic channels, email marketing, referrals, the SEO, the Direct, as well as the Social traffic channels. When this is done, sustainable and strong traffic is acquired that can feed off each other to provide for backlinks because they are interlinked, for instance when both the referral traffic has backlinks with SEO (Turban, King, Lee, Liang, & Turban, 2015).

Optimization of Conversion: In every business, the core target is to maximize on the revenues generated through the business operations. While the enhancements that increase the traffic ensures more connectivity with the customers and the market. However, if the rate of conversion is not efficiently high enough, getting the expected revenues and sales may not be the position. Under normal circumstances, an eCommerce website that is average should have an effective conversion rate ranging from 2 percent to 4 percent based on the dictates of the industrial operations (Bamiatzi, Bozos, Cavusgil, & Hult, 2016).  Conversion rate improvements are to be done, in this company, using various ways. They include ways such as having access to a mobile-friendly that is very responsive to customers, having a split different testing designs, as well as offering unique promotions among others (Laudon & Traver, 2013). Also, there will be a need for having a robust just as well as an informative product page that will be suited for a strong rate of conversion that is unique. Testing different strategies is also effective since trying all the available strategies will land the company at the ultimate rate of conversion that is profitable to the company.

There are some platforms to be always tried for the company such as Google analytics universal, visual website optimizer, kissmetrics, among others. These platforms will test key areas like the methods of payments, the product page, and the methods of shipping, the methods of checkouts, the banner Ads, as well as the home page of the company (Sharma & Gutiérrez, p.34).

Increasing the sales in the company’s eCommerce website involves increasing the traffic of the company, increasing the rate of conversion, as well as increasing the average order value. Normally, when trying to acquire more traffic and improving the rates of conversion, sometimes marketers and developers tend to forget the average order value (Johnson & Whang, 2002). The company will ensure that the available ways to convince people or customers to pay more are enhanced, such as upsells, running the right free shipping that is over a specific amount of dollars, loyalty, and rewards, retention marketing, cross-sells, the promotions at checkouts among others. These are some of the ways and tactics that the company will effectively use to help in achieving a higher and sustainable AOV.

Excellent Customer service: The Company acknowledges the dynamism of the customer experiences and behaviors. This knowledge comes from the differences that exist between potential and actual customers. For this reason, the company will devise strategies to retain existing customers as well as acquire new and potential customers. The Company, to ensure the strategy above, is effectively accomplished; the company will develop contact centers that will help in gaining a competitive edge in the market (Sharma & Gutiérrez, p.33-4). Through an efficient and excellent customer services, the company will aim to achieve higher satisfaction for the customers and to increase revenues as well as maximizing the satisfaction of the employees too.  Through the customer services strategies, excellent customer experience will be delivered.

The strategies to be employed include designing and delivery of value propositions to customers, the definition of the customer experience, having a connection with the needs of the customer and their experiences, creation of a human to human experience with the customers, and always aiming to improve the experiences of the customers using technology (Spieth, Schneckenberg, & Ricart, 2014). The above is illustrated in the pillars of the e-business model below. The pillars of the eCommerce model are founded on the financial aspects having three important factors: infrastructure management, product innovation, and customer relationship. Product innovation involves two reasonable factors; capabilities and resources that are mixed to form a value configuration (Gregory, Ngo,  & Karavdic, 2017). The value configuration creates a value proposition that meets the customers when they are served using the available information strategy in customer relations segments. The above pattern is developed through the structures of cost and revenue model through which a profit and loss is established for the company. When the financial capabilities are evaluated in this format, the financial aspects of the company meets the two other factors, product innovation and customer relationship, at the point where the value configuration meet the financial partner network and the trust and loyalty for the target customers.  This model is well explained in the figure below.


Financial Viability

The ability or the level of an eCommerce business to be viable financially is determined by some factors. However, even after its determination, the financial viability of any business is critical for the management as well as the stakeholders of the same business (Wang, Wang, & Liu, 2016). For this reason, the financial viability of the company is very critical for it is the fruit of the business tree, without which there is no need for the project.

A clear path to profitability: with a clear financial vision, the company has a strict financial principle that governs its expenses and incomes effectively. Funds will be allocated for functions that are directly monitored for their objectives. For instance, high amounts will be dedicated to marketing, and the outreach efforts together with the expected return on investment (ROI) matched based on the research that has been carried out (Sharma & Gutiérrez, p.35. Through the involvement of the investors, the company aims at showcasing its financial maturity and vision to make a profit. In ensuring this vision stays on course, the company has remained imperative in implementing duties of segregations, processes of work, as well as controlling the supports that are key performance indicators and drivers of success (Al-Debi, El-Haddadeh, & Avison, 2008).

Using investors to increase financial viability: Through the involvement of the partners and investors in the financial management of the company by staying transparent and projective, the company aims higher to have their backups in the financial growth. Making a business decision on their behalf will be in their good faith that is critical in stretching the capital higher and gaining the trust of business partners such as suppliers (Johnson & Whang, 2002). Through this strategy, it will be easier for the company to negotiate for discounted supply chain costs that have an ultimately positive effect on the cash flow of the company and building in the investors’ trust for more capital investment in the company’s interest.

Sound hiring decisions: The financial viability of any company is highly dependent on the contributions of the employees. Skilled and experienced workers contribute highly as far as the financial viability of the company is concerned through their expertise and experience in the e-business (Chaffey, 2015). Having the right idea in eCommerce that adds to the new technological existence to stay smarter and ahead of other rival companies in the industry is the type of the workers that the company targets.

The financial viability of the eCommerce business involves weighing on the customer acquisition costs to a more reasonable lifetime of value (Veit, Clemons, Benlian, Buxmann, Hess, Kundisch, & Spann, 2014). This value is determined when considering when the costs that are high. As the business matures steadily o the online platform as far as their brands, product selection, and customer experience, the company may not afford negative margins. It is also important to note that the financial viability of the business is pillared on both capital and labor intensive because of inventories and infrastructural requirements (Lee, 2001). It is, therefore, the company has a clear perspective of the basic facts of online operations for gearing a competitive strategy and competitive positioning as well as financial viability. The business has critical strategic adoptions with knowledge, resources, roadmap, and financial viability on sight.



Al-Debi, M. M., El-Haddadeh, R., & Avison, D. (2008). Defining the business model in the new world of digital business. AMCIS 2008 Proceedings, 300.

Bamiatzi, V., Bozos, K., Cavusgil, S. T., & Hult, G. T. M. (2016). Revisiting the firm, industry, and country effects on profitability under recessionary and expansion periods: A multilevel analysis. Strategic management journal, 37(7), 1448-1471.

Chaffey, D. (2015). Digital business and e-commerce management. Pearson Education Limited.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2017). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management.

Johnson, M. E., & Whang, S. (2002). E?business and supply chain management: an overview and framework. Production and Operations Management, 11(4), 413-423.

Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.

Lee, C. S. (2001). An analytical framework for evaluating e-commerce business models and strategies. Internet Research, 11(4), 349-359.

Sharma, S., & Gutiérrez, J. A. (2010). An evaluation framework for viable business models for m-commerce in the information technology sector. Electronic Markets, 20(1), 33-52.

Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of the art and future challenges for the field. R&d Management, 44(3), 237-247.

Sun, W., & Zhang, M. (2015). The Revolution of Knowledge Value: Ethical Considerations in the New Economic Age. The “New Culture” (pp. 21-41). Springer, Berlin, Heidelberg.

Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce: A managerial and social networks perspective. Springer.

Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., ... & Spann, M. (2014). Business models. Business & Information Systems Engineering, 6(1), 45-53.

Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model. Information & Management, 53(5), 625-642.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). Organisational Creativity And Innovation. Retrieved from

"Organisational Creativity And Innovation." My Assignment Help, 2019,

My Assignment Help (2019) Organisational Creativity And Innovation [Online]. Available from:
[Accessed 24 January 2020].

My Assignment Help. 'Organisational Creativity And Innovation' (My Assignment Help, 2019) <> accessed 24 January 2020.

My Assignment Help. Organisational Creativity And Innovation [Internet]. My Assignment Help. 2019 [cited 24 January 2020]. Available from:

Are you on a tight budget yet requiring immediate assistance? Look no further as provides the top quality essay at an economical price. The website is the perfect answer to your query 'who will write essays for money?’ If you pay for essay writing, you would want your money’s worth. Our writers use plagiarism software to help to provide 100% original content. Moreover, makes sure that students are satisfied with the quality through unlimited revision provision. Proofreading services are provided to make sure the assignment is devoid of grammatical errors and anomalies.

Latest Management Samples

101601: Issues In Contemporary Heritage

Download : 0 | Pages : 6

Answer: Introduction The author attempts to shade light on the discursive issue of heritage. The author identifies dominant or the authorized discourse which forms the central point of interaction for a range of subaltern and dissenting discourses. The authorized heritage discourse creates specific set of social and cultural practices that contain legacies based on the late modernity context. The heritage discourse establishes who possesses r...

Read More arrow

2306AFE Quantitative Methods For Business Economics

Download : 0 | Pages : 3
  • Course Code: 2306AFE
  • University: Griffith University
  • Country: Australia

Answer: The table below summarises the optimal cost of purchasing crude oil products for supply to the Fredonia state in the next 20 years Year Country Number of ships Total cost incurred 1 Saudi Arabia 6     USA 5     Australia 1 $481,300,000.00         2 Saudi Arabia ...

Read More arrow

BUS1BAN Analysing Business Data

Download : 0 | Pages : 5

Answer: Introduction Nowadays, there is a very common issue that is gaining the attention of the media. This is under weighing of canned products. It is claimed that the contents in the can have a net weight which is less than the weight specified on its label. This issue has been investigated in Australia on Tuna cans. Tuna cans are available in the market in two cans. These are Brand A and Brand B. Both the brands are of 100 gm net weight a...

Read More arrow

MN612 Enterprise Architecture For Office Relocation Project

Download : 0 | Pages : 8

Answer: Introduction The Hewlett-Packard Company which is commonly known as the HP is one of the biggest IT Company in the world. The organisation provides global services of many different kinds of products, solutions, technologies and services to customers and businesses. The organisation is having several offices all around the globe which takes care of the business [3]. This paper provides information about one of the major office relocat...

Read More arrow

HI5017 Managerial Accounting For Traditional Costing System

Download : 1 | Pages : 19

Answer: Introduction Organisations have seen a lot of changes in the operating environment of a business concern for more than half a century. Nowadays manufacturing concerns produce varieties  of di products with globalization  impacting most organisations . With the modernization of the manufacturing concerns, a new form of costing called activity based costing is steadily replacing traditional costing methods (Dale and Plunkett 2...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

It was a good assignment. Keep it up. Hope that you maintain same standards in the future.


User Id: 261408 - 24 Jan 2020


student rating student rating student rating student rating student rating

The work was on time but it was not satisfactory as there was no appendix and scored fewer marks of what I was expecting.


User Id: 197563 - 24 Jan 2020


student rating student rating student rating student rating student rating

Extremely happy with the assessment . Would like to Tudor again on other assignment\'s, the excellent wording , and no mistakes , also the correct use of language. Definitely want the same Tudor for other assignments . 5 Stars . Thank You for the gr...


User Id: 226024 - 24 Jan 2020


student rating student rating student rating student rating student rating

I have a very good experience with assignment help. In last semester i will take help for many assignments. I got very good grades from these assignments. Now, this semester I will take help from them in many assignments. The price of the assignments...


User Id: 270427 - 24 Jan 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?