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BIZ301 Organizational Creativity And Innovation

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Learning Outcomes

  1. Differentiate between the processes ofcreativity, innovation, and entrepreneurship
  2. Identify organisations that develop and foster the processes, practices, and attributes for creativityand innovation
  3. d)Explainthe implications for organisational strategy, when developing a culture of creativity and/or innovation


  • Todevelop an understanding of an how innovations are conducted in organisations
  • Understand the process and methodology of bringing innovative products and solutions to themarket
  • Develop an understanding of how customers play an important role in the development of innovative market basedsolutions
  • The assessment will prepare you to be able to develop valuable skills towards the group ventureplan


Innovation and creativity are growing in importance, within organisations pursuing excellence and growth, in a competitive business world. Organisations use various innovative methods and techniques to ensure competitive advantage within their market place and meet their customer’s needs. This assessment will encourage students to explore the methods and approaches undertaken by a leading organisation and to critique a global brand name. The aim of this assessment is to identify the success of Apple.

Responds to the following four questions:

  • Inthe students view, how does innovation and strategy work together atApple?
  • Identify the innovation approach Apple has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead ofthe competition?
  • What role did Apple’s people have, in the company constantly coming upwith innovative products, and how did the culture at Apple encourage/discourage them?
  • What impact did Steve Jobs have on Apple and what did he bring, personally, tothe organisation? What was Steve Jobs view of process and innovation?
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