Students will review and critique the case study: Design Thinking and Innovation at Apple by Stefan Thomke and Barbara Feinberg (2012). It may be helpful to print the case study and highlight useful sections and/or take notes as you read. The output will be a 1,200 word report that responds to the following four questions:
1) In the students view, how does innovation and strategy work together at Apple?
2) Identify the innovation approach Apple has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead of the competition?
3) What role did Apple’s people have, in the company constantly coming up with innovative products, and how did the culture at Apple encourage/discourage them?
4) What impact did Steve Jobs have on Apple and what did he bring, personally, to the organisation? What was Steve Jobs view of process and innovation?
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