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BIZM701-Business Essentials

tag 0 Download 7 Pages / 1,728 Words tag 27-10-2020


Scenario As discussed during classes, you are keen to open a new business (or address an alternative scenario).
You are expected to define your business to be used in this (as well as others) assessment. The scenario should relate to an IT-related business for which you are the founder and CEO. Do not forget to clearly describe your scenario in the report.
Question In order to complete this assignment, you will need to cover the following and make sure you have submitted a minimum of 3 hands-on activities for Marketing and 3 for Economics during your class sessions
Using your reflective journal, peer reviewed literature and other sources, write a report addressing the following two “user stories”:
1.As the founder/CEO of my proposed business, I will develop a short but comprehensive marketing plan so I can clearly justify my business and its viability.
2.As the founder/CEO of my proposed business, I will analyze the macro and micro-economics aspects related to it so I can clearly justify the economic feasibility of my business.
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Total 7 pages

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