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BM7587 Marketing Plan Of Summit Agro LLC For Sumi Agro Europe Group

tag 0 Download 15 Pages / 3,601 Words tag 26-03-2020


1. Situation Analysis
Analyse the current situation of the organisation/brand using secondary research data. You can use tools such as PESTEL and SWOT, but there must be evidence of analysis and you must present overall conclusions about the organisation/brand’s current situation. The situation analysis should also establish the nature of the marketing opportunities, challenges and problem(s) currently faced by the organisation/brand; this must be supported by evidence.
2. Marketing Objectives (SMART)
The marketing objectives for the organisation/brand must be SMART and must link clearly to the situation analysis and the marketing problem(s) identified.
3.Target Market
A clear statement of the target market for the organisation/brand must be presented and the rationale for choosing this. The targeting strategy to be followed should also be explained briefly.

4. Positioning analysis and strategy
Analyse the positioning of the organisation/brand and its main competitors, and present a clear statement of the competitive positioning strategy which will be used to differentiate the organisation/brand. Perceptual mapping should be used to support your positioning analysis and strategy. If you propose to make any changes to the branding (e.g. brand name, logo etc.), state these in this section of your report.
5. Marketing Action Plan
Present a summary of the key operational marketing actions (4Ps/7Ps) required to achieve your marketing objectives. The marketing actions should cover product/service (including packaging, physical evidence, people and service process as appropriate), pricing, distribution channels and marketing communications
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Total 15 pages

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