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BMA250 Managerial Social Responsibility

tag 0 Download 9 Pages / 2,032 Words tag 03-07-2021


1. Describe the facts you feel underpinned the ‘McKinstry Advertising Agency’ case. Be sure to include a brief account of the ethical assumptions and values of the major stakeholders in this case.

  • Introduce the case facts: 
  • What is going on in the case?
  • Be sure to include only that information that is directly relevant to the ethical dilemma. The inclusion of information that is not relevant to the ethical dilemma, no matter how interesting will not attract marks.

2. Who was the decision-maker in the case, and what conflicting demands did they have to accommodate? 

3 . What was the initial ethical dilemma faced by the decision-maker in this case?

4 . Using the Utilitarian, Kantian, Rights, and Distributive Justice approaches to ethical decision-making, provide an analysis of the initial ethical dilemma you identified in the case. 

  • To answer this question well, you need to allocate each theory its own section
  • There is NO NEED to define the theories themselves – just apply the theories as you understand them!
  • After applying all of the theories, review the results and construct a final recommendation to the decision makers.

5. Present and justify the final recommendation you would have made to the decision-maker in this case had they asked you for advice on how to resolve their initial ethical dilemma. 

  • Identify and justify the final recommendation would you have made given the opportunity to consult with the decision-maker.
  • Make sure that you also deal with the penalty associated with that decision.
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